the voice bilan
TRANSCRIPT
![Page 1: The Voice Bilan](https://reader034.vdocuments.site/reader034/viewer/2022052213/559c63c51a28abcc0c8b4655/html5/thumbnails/1.jpg)
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Tuesday rating 524.000
Source: CIM Audimetrie South; live + vosdal; La Une; 20-12-2011 / 10-04-2012
Total viewers 4+ guests
Rating = average result / program
Cover 10’ cons = cumulated result after 17 programs
(Tuesday & Saturday)
Cover
Saturday rating 96.500
2.690.000
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Source: CIM Audimetrie South; La Une; % TV share; live; Tuesday on daypart « The Voice »
PRP 18-54 15-34 years
11 10
29
34
Nov-Dec 2011
The Voice
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Source: CIM Audimetrie South; live + vosdal; La Une; broadcast on Tuesday; 20-12-2011 / 10-04-2012
Profile Affinity
index
Women 60%
SG 1-4 56%
15-54 59%
15-34 24%
Women
18-54
118
18-54
SG 1-4
118
PRP
18-54
112
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Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011Source: CIM Audimetrie South; La Une; PRP 18-54; live+6=> 03/04; live + vosdal (10/04); breaks
around « The Voice »
Average rating 10% 2 pivotal
breaks / progr.Average GRP cost
Total GRP’s3 or 4 in-program
breaks
92commercial
breaks
916
950 €
(reference target PRP 18-54)
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Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011
Blinds & Battles : 5.100 average viewers / TV show
Live shows : 16.500 average viewers / V Reporters Web Show
Source: Cim Metriweb
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Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011Source: Facebook
65.300fans
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Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011Source: Tweetwallpro
20.000followers
Tweets / show (live)
12.500
Total tweets
152.000
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Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011Source: RMB online survey (Ant research); Belgium South; 28/03-01/04/2012; 15-54 years
(PRP 18-54 = 45%)
47%have heard of
"The Voice Belgique"
on the radio
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Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011Source: RMB online survey (Ant research); Belgium South; 28/03-01/04/2012; 15-54 years;
94%
(PRP 18-54 = 92%)
(% people who know « The Voice Belgique »)
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Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011Source: RMB online survey (Ant research); Belgium South; 28/03-01/04/2012; 15-54 years;
base = people who know The Voice (total awareness)
73%
(PRP 18-54 = 72%)
(% people having followed at least one show
on TV, radio or the website of RTBF)
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Copyright Stephane Laruelle