the value of blackboard?

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The value of Blackboard ? Stanley Frielick Auckland University of Technology @sfrielick Presentation at #ANZTLC15

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Page 1: The Value of Blackboard?

The value of Blackboard ?

Stanley Frielick Auckland University of Technology

@sfrielick Presentation at #ANZTLC15

Page 2: The Value of Blackboard?

ECON101 Difference between price / cost / value

Cost Price Value

What  does  Bb  cost  to  produce?

How  much  does  an  ins:tu:on  pay  ?

What  is  the  value  to  the  customer  ?

or  buy  -­‐  $3billion  ?

TCO    licence  +IT  +  staff ??

Page 3: The Value of Blackboard?

Phillips  &  Phillips  2009  hIp://www.calhr.ca.gov/documents/how-­‐to-­‐calculate-­‐roi-­‐in-­‐government-­‐training-­‐programs.pdf  

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Phillips  &  Phillips  2009  hIp://www.calhr.ca.gov/documents/how-­‐to-­‐calculate-­‐roi-­‐in-­‐government-­‐training-­‐programs.pdf  

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Phillips  &  Phillips  2009  hIp://www.calhr.ca.gov/documents/how-­‐to-­‐calculate-­‐roi-­‐in-­‐government-­‐training-­‐programs.pdf  

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Research on ROI

hIp://eric.ed.gov/?id=ED485080

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What are the ‘intangibles’ in Bb ?

Fit  with  academic  prac:ce  /  culture  Increase  or  decrease  ‘efficiency’  

Learner  experience  Staff  ‘capability’  Student  success  

…..    

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Perceptions of BbhIp://www.lawyersgunsmoneyblog.com/2014/01/christ-­‐i-­‐hate-­‐blackboard  hIps://jennymackness.wordpress.com/2015/07/05/working-­‐in-­‐blackboard/    

!• Carvalho,  A.,  Areal,  N.,  &  Silva,  J.  (2011).  Students’  percep:ons  of  Blackboard  and  Moodle  in  a  Portuguese  university.  Bri:sh  Journal  of  Educa:onal  Technology,  42(5),  824–841.  hIp://doi.org/10.1111/j.1467-­‐8535.2010.01097.x    

• Coopman,  S.  J.  (2009).  A  cri:cal  examina:on  of  Blackboard’s  e-­‐learning  environment.  First  Monday,  14(6).  Retrieved  from  hIp://firstmonday.org/ojs/index.php/fm/ar:cle/view/2434    

• Dron,  J.  (2006).  Any  color  you  like,  as  long  as  it’s  Blackboard.  World  Conference  on  E-­‐Learning  in  Corporate,  Government,  Healthcare,  and  Higher  Educa:on  2006,  2006(1),  2772–2779.  hIp://editlib.org/p/24125    

• Heirdsfield,  A.,  Walker,  S.,  Tambyah,  M.,  &  Beutel,  D.  (2011).  Blackboard  As  An  Online  Learning  Environment:  What  Do  Teacher  Educa:on  Students  And  Staff  Think?  Australian  Journal  of  Teacher  Educa:on,  36(7).  hIp://doi.org/10.14221/ajte.2011v36n7.4    

• Wainwright,  K.,  Osterman,  M.,  Finnerman,  C.,  &  Hill,  B.  (2007).  Traversing  the  LMS  terrain.  In  Proceedings  of  the  35th  annual  ACM  SIGUCCS  fall  conference  (pp.  355–359).  New  York,  NY,  USA:  ACM.  hIp://doi.org/hIp://doi.acm.org.ezproxy.aut.ac.nz/10.1145/1294046.1294130    

• Weigel,  V.  (2005).  From  Course  Management  to  Curricular  Capabili:es:  A  Capabili:es  Approach  For  the  Next-­‐Genera:on  Course  Management  System.  EDUCAUSE  Review,  54–67.hIp://net.educause.edu/ir/library/pdf/erm0533.pdf    

!hIps://www.diigo.com/user/stanleyfrielick/blackboard    !

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Use of Bb

Between  ‘Technological  Obduracy’  and  ‘Academic  Resistance’:  Concepts  of  Use  of  Blackboard  and  the  Experience  of  University  Teachers.  !

Julia  Thornton  PhD  thesis  -­‐  RMIT  2013  

 hIps://researchbank.rmit.edu.au/view/rmit:160783  

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Use of Bb

Bb  is  likely  to  linger  in  legacy  form  for  some  years,  given  the  size  of  investment  in  it.  In  addi:on,  it  is  a  rela:vely  rigid,  structured  technology,  unlike  the  more  recently  introduced  social  media  for  teaching  and  learning.  This  means  that  users  are  forced  up  against  the  constraints  of  technological  structure  early  in  their  encounter  with  it,  and  must  find  a  way  to  deal  with  this.  …  Thus,  to  take  the  defini:on  of  the  problem  as  this  is  characterised  in  much  of  the  literature,  it  is  one  of  unskilled  or  recalcitrant  academics  working  with  a  rather  rigid  and  obdurate  technology….  Thornton  p23

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Use of BbWhere  deficits  are  presumed  to  be  a  property  of  academic  staff,  explana:ons  of  the  non-­‐use  or  ineffec:ve  use  of  online  learning  technologies  are  in  terms  of  either  a  skills  deficit,  insufficient  knowledge  of  correct  teaching  method,  or  are  aIributed  to  a  lack  of  mo:va:on.  These,  especially  where  teachers  are  concerned,  may  also  aIract  discourses  of  blame.….All  of  the  deficit  theories  noted  above,  including  the  most  norma:vely  neutral  found  in  the  “cookbook”  and  “informa:on  literacy”  perspec:ves,  explain  the  problem  of  technology  use  with  reference  to  a  decontextualised  actor.  The  only  differences  are  in  the  degree  of  blame  aIached  to  the  actor  for  the  absence  or  low  frequency  of  technological  use.  In  this  respect  the  actor  –  i.e.,  the  academic  who  is  grappling  with  technology  use  -­‐  is  firmly  cast  as  object,  not  subject.  Thornton  p56  !

Deficit  model  built  into  technology:  ‘cookbooks’  and  ‘helpdesks/supports’  

informa:on  literacy

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Use of Bb

But  the  shape  of  Blackboard  design,  as  I  have  also  remarked  in  a  previous  chapter,  treats  educa:on  as  a  linear,  produc:on-­‐line  like  process  where  teaching  “objects”  are  both  reified  and  rendered  sta:c.  Teaching  or  “instruc:on”  as  it  is  referred  to  is  visualised  as  the  processing  of  these  elements  into  tests  and  assignments.  It  valorises  the  place  of  the  teacher  in  the  pedagogical  model,  a  model  characterised  by  a  top-­‐down,  teacher-­‐  centred  pedagogy  where  the  communica:on  model  can  be  conceived  of  as  hub  and  spoke  or  “one-­‐to-­‐many”,  and  it  priori:ses  student  management  over  educa:on,  and  acts  as  a  panop:con,  subjec:ng  the  ac:ons  of  “lower”  beings  to  hidden  scru:ny  by  those  in  charge,  whether  they  are  teachers,  or  further  up  the  hierarchy,  administrators.  Thornton  p203  !

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Use of Bbfor  me,  the  design  of  Blackboard  is  like  100  liIle  Tupperware  containers  on  a  table  and  you’ve  got  to  open  each  lid  and  you  can’t  open  another  lid  un:l  you’ve  closed  one,…..  Thornton  p227  !

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Use of Bb

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Use of Bb

While  this  thesis  has  focussed  on  one  par:cularly  universal  but  unsympathe:c  technology,  Blackboard,  a  future  challenge  will  be  to  trace  this  cultural  re-­‐ordering  through  its  manifesta:ons  when  the  technology  is  diverse  and  mobile  and  is  itself  part  of  the  genre  of  use.  In  addi:on,  it  is  challenging  to  think  about  the  sorts  of  genres  of  use  and  new  orders  that  will  develop  when  people  start  seriously  designing  pedagogy  models  into  souware.  What  sorts  of  collabora:on  between  which  kinds  of  people  (teachers,  learners,  technicians,  publishers,  freelancers,  technology  designers  and  self-­‐help  or  “crowdsourcing”  groups),  and  different  kinds  of  educa:on  (combina:ons,  perhaps,  of  autodidac:c,  automated  and  teacher  supported  learning)  structuring  and  arguing  over  what  forms  of  epistemology  in  a  collapsed  or  perhaps  renewed  university  will  produce  the  orders  of  the  future?  Thornton  p276  !

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New possibilities

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The open learning network

MoI,  J.,  &  Wiley,  D.  (2009).  Open  for  Learning:  The  CMS  and  the  Open  Learning  Network.    In  Educa)on,  15(2).  Retrieved  from  hIp://ineduca:on.ca/index.php/ineduca:on/ar:cle/view/53  

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Next Generation Digital Learning Environment

NGDLE:  The  quest  to  eat  your  cake  and  have  it  too  Phil  Hill  -­‐  e-­‐literate  blog  -­‐  hIp://mfeldstein.com/ngdle-­‐the-­‐quest-­‐to-­‐eat-­‐your-­‐cake-­‐and-­‐have-­‐it-­‐too/    

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Open learning / NGDLE

hIps://:mklapdor.wordpress.com/2015/08/13/you-­‐are-­‐not-­‐in-­‐control/  hIps://jennymackness.wordpress.com/2015/07/26/open-­‐teaching-­‐and-­‐learning/  

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A domain of one’s ownAs  part  of  the  first-­‐year  orienta:on,  each  student  would  pick  a  domain  name.  Over  the  course  of  the  first  year,  in  a  set  of  lab  seminars  facilitated  by  instruc:onal  technologists,  librarians,  and  faculty  advisors  from  across  the  curriculum,  students  would  build  out  their  digital  presences  in  an  environment  made  of  the  medium  of  the  web  itself.  !They  would  play  with  wikis  and  blogs;  they  would  :nker  and  begin  to  assemble  a  plaworm  to  support  their  publishing,  their  archiving,  their  impor:ng  and  expor:ng,  their  internal  and  external  informa:on  connec:ons.  They  would  become,  in  myriad  small  but  important  ways,  system  administrators  for  their  own  digital  lives.  In  short,  students  would  build  a  personal  cyberinfrastructure,  one  they  would  con:nue  to  modify  and  extend  throughout  their  college  career  —  and  beyond.  !In  building  that  personal  cyberinfrastructure,  students  not  only  would  acquire  crucial  technical  skills  for  their  digital  lives  but  also  would  engage  in  work  that  provides  richly  teachable  moments  ranging  from  mul:modal  wri:ng  to  informa:on  science,  knowledge  management,  bibliographic  instruc:on,  and  social  networking.  !Gardner  Campbell  2009  -­‐  hIp://er.educause.edu/ar:cles/2009/9/a-­‐personal-­‐cyberinfrastructure    !hIps://www.diigo.com/user/stanleyfrielick/domain_own    !!

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Re-thinking education

!hIp://:nyurl.com/handley-­‐aut    Derek  Handley-­‐  hIp://www.derekhandley.org/about/    !!

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Re-inventing education

hIps://www.altschool.com/    hIp://www.wired.com/2015/05/altschool/    

hIps://www.edsurge.com/news/2015-­‐02-­‐26-­‐how-­‐altschool-­‐blends-­‐old-­‐fashioned-­‐learning-­‐with-­‐new-­‐technology    !

hIp://www.npr.org/sec:ons/ed/2015/08/19/432582341/to-­‐learn-­‐more-­‐this-­‐high-­‐schooler-­‐leu-­‐the-­‐classroom  !    

Page 23: The Value of Blackboard?

Reimagine Re-invent education

Can we re-write the operating system of the university ? Can Bb become more ‘open’ - more like AirBnB & Uber ?

Pivot into a new kind of tech stack like AltSchool ? !

The true value of Bb will lie in its capacity to be open, participate in the sharing economy, and

partner with institutions to re-write the operating system of the university