the ups and downs of empowering your users, shelley kuipers - community conference 2014
Post on 21-Oct-2014
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Shelley Kuipers, CEO and founder of Chaordix, spoke at Community Conference 2014 in Copenhagen April 3rd about the ups and downs of empowering your fans and what legal issues there are when you're collaborating with customers.TRANSCRIPT
0Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Confidential – Chaordix. Do not distribute without written Chaordix consent.
Shelley Kuipers, Founder & CEOCommunity Conference, Copenhagen 2014
1Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Chaordix Crowd Intelligence™
THE CROWD BRAND & IDEA GROUPS LEADERS & PROSUMERS
EMPLOYEES, CUSTOMERS PUBLIC
AFFINITY GROUPS INNOVAT0RSE.G.
Chaordix [kay-or-dix] is the global standard in crowdsourced brand and
product innovation
2Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Crowdsourcing Business Applications
The Future Of Crowdsourced Innovation
TeamInsights
Culture & Engagement
Competitive Intelligence
Process Improvement
Talent Sourcing
Business to Business
Thought Leadership Forum
Business Model Innovation
Industry Collaboration Hub
Product Innovation
Customer Insight Forum
Employee Innovation Lab
Innovation Challenge/Contest
Customer Innovation Platform
Brand Innovation
Brand Development
Brand Activation
Social Innovation
Social Good Challenges
Sustainability Innovation
3Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
• Crowdsourcing IP models – different models we have seen to-date;
1) forgo ownership of idea upon submission
2) your idea submission is exclusive to organization for a period of time (you cannot shop it around)
3) you own your idea until such time there could be a transaction as form of idea acquisition or future share of commercial opportunity
• Corporate Legal Leadership & Support - importance of including legal teams early in the crowdsourced innovation planning process to ensure buy-in and support
• Importance of clear terms of use – alignment with employee policies, procedures & culture. Alignment with IP models for external stakeholders including customers, fans, supply chain, etc.
IPR Considerations re Crowdsourcing
4Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. 4
Participation is the new brand.™