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V@C@LT@V@C@LT@^V@TT^V@TT0> X`gpclt`s Xblt _mu DlePs` tm I`t _mur Fusoe`ss

G`hol @xpmsur` Xmhly

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7/27/2019 The Ultimate Press Release Swipe File by Pete Williams_SAMPLE

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Xb` Pctoglt` ^r`ss V`c`ls` Twop` Aoc`: 0> X`gpclt`s Xblt _mu Dle Ps`tm I`t _mur Fusoe`ss G`hol @xpmsur` Xmhly

^ufcosb`h fy ^r`e`ur Glrk`toeiAorst `hotome 6>

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H@HODLXOME

Xm lcc tb` glrk`t`rs woccoei tm f` mp`e leh sblr` tb`or wlr stmro`s,t`st r`sucts leh `xp`ro`ed`s amr tb` f`tt`rg`et ma `v`ryme`

Xblek ymu.

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7/27/2019 The Ultimate Press Release Swipe File by Pete Williams_SAMPLE

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T`v`e H`lhcy Toes............................................................................................................................................................49

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OEXVMHPDXOME

Aorstcy, dmeirltucltomes me irlffoei ymur dmpy ma Xb` Pctoglt` ^r`ss V`c`ls` Twop` Aoc`.

Me` ma tb` foii`st ossu`s w` lcc ald` wb`e tryoei tm wrot` l pr`ss r`c`ls` leh i`e`rlt` g`hol`xpmsur` amr mur fusoe`ss, w`fsot` mr mur dblroty os dmgoei up wotb l stmry oh`l. _mu aorst blv` tmdmg` up wotb l stmry leic` f`amr` ymu dle fldkwlrh-`eioe``r ot, leh tb`e wrot` l pr`ss r`c`ls`tblt dle s`cc ymu leh ymur stmry oh`l tm tb` jmurelcost, tb` pufcosb`rs mr tb` `hotmrs.

Xbos os fmmk os h`soie`h tm f` l swop` aoc`.Leh l swop` aoc` lddmrhoei tm Yokop`hol os, "l dmcc`dtome ma

t`st`h leh prmv`e lhv`rtosoei leh slc`s c`tt`rs K``poei l swop` aoc` (t`gpclt`s) os l dmggme prldtod`us`h fy lhv`rtosoei dmpywrot`rs leh dr`ltov` hor`dtmrs ls l r`lhy r`a`r`ed` ma oh`ls amr prmj`dts.Dmpywrot`rs lr` emt tb` mecy me`s wbm dle f`e`aot armg blvoei l swop` aoc`. Ls fmmk pufcosboei dmldbHole` @fc` pmoets mut, lutbmrs leh pufcosb`rs dle f`e`aot armg dr`ltoei l swop` aoc` ma f`st-s`ccoei totc`stm iov` tb`g oh`ls amr tb`or mwe totc`s. ^ufcodosts dle dr`lt` l swop` aoc` ma ir`lt pr`ss r`c`ls` b`lhcoe`s.Twop` aoc`s lr` l ir`lt jugpoei-maa pmoet amr leyfmhy wbm e``hs tm dmg` up wotb cmts ma oh`ls amr l slc`c`tt`r."

Ls ymu'h r`g`gf`r oa ymu'v` cost`e`h tm ley mtb`r voh`m mr dmurs` O'v` hme` me ^V (pr`ss r`c`ls`),lcc O dmesoh`r l pr`ss r`c`ls` tm f` os l slc`s c`tt`r tm l jmurelcost s`ccoei ymu tm tb`g me f`oei la`ltur` oe l stmry.

Tm Bmw tm Ps` Xbos Fmmk

Aorst maa, ymu gust glk` l dmggotg`et tm ymurs`ca leh ymur fusoe`ssleh tb` dmggotg`et os tmsdb`huc` 4> tm 80 goeut`s p`r w``k ma ldtov` amdus tog` me i`ttoei g`hol `xpmsur` leh wrotoeipr`ss r`c`ls`s.

Ls dmmc ls ot wmuch f`, i`ttoei g`hol `xpmsur` hm`se't blpp`e fy ots`ca oeotolccy. Med` ymu i`t la`w rues me tb` fmlrh leh dr`lt` l 'g`hol pr`s`ed`,' ymu wocc aoeh pr`ss mppmrtueoto`s dmgoei tmymu. Fut tblt's l stmry, prmd`ss leh syst`g amr lemtb`r tog` (oe tb` autur`).

Tm amr emw, oe l 4> tm 80-goeut` tog` p`romh `ldb w``k, ymu lr` tm wrot` leh hostrofut` me` pr`ssr`c`ls` `v`ry w``k.

_mu'v` tlk`e tb` oeotolc st`p tm oev`st oe tb` fmmk. Emw glk` tb` dmggotg`et tm i`t l r`ture metblt oev`stg`et leh dmetoeulccy wrot` pr`ss r`c`ls`s, tlri`toei hoaa`r`et leic`s, hoaa`r`et stmro`s,hoaa`r`et jmurelcs leh hoaa`r`et pufcodltomes `ldb leh `v`ry w``k.

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Bmw tm Ps` tb` X`gpclt` oe tb` Twop` Aoc` Fmmk

Aorst, ymu'cc s`` tblt `v`ry swop` aoc` mr `v`ry stmry leic` bls l ^V Amrgucl (mr t`gpclt`).

Xbos os sogpcy tb` b`lhcoe` ma tb` pr`ss r`c`ls` leh tb` 'bmmk' ma tb` stmry. Just aocc oe tb` ilps ma tb`t`gpclt` leh stlrt wrotoei ymur pr`ss r`c`ls`.

Xb` Vltomelc` s`dtome `xpcloes wby tb` bmmk leh stmry leic` wmrks, oehudoei iuohled` ls tb`leic`s, stmry oh`l leh wby ot's e`wswmrtby.

F`dlus` r`g`gf`r, wb`e wrotoei l pr`ss r`c`ls`, ot bls tm f` e`wswmrtby. Ot bls tm blv` smg`r`c`vled` tm tb` r`lh`r ma tb` pufcodltome. Just leemuedoei smg`tboeistltoei aldts tblt lr` emte`wswmrtbywme't i`t ymu leywb`r`. Ot bls tm f` l stmry tblt's `eilioei leh dmgp`ccoei tm tb`r`lh`rs ma tblt plrtoduclr trlh` jmurelc, glilzoe`, e`wsplp`r, tb` vo`w`rs leh cost`e`rs tm tb` rlhomstltome mr XQ sbmw.

Xb` tborh plrt ma `v`ry swop` aoc` os l ^V @xlgpc`s s`dtome.

Xbos os tb` swop` aoc` plrt ma tb` fmmk wbodb dmv`rs tbr`` mr amur hoaa`r`et `xlgpc`s ma tb` stmry (tb`bmmk leh tb` b`lhcoe`) lppco`h tm vlromus fusoe`ss`s leh eodb`s. Tm bmp`auccy, tbos stlrts ymur oh`lacmw, wbodb i`ts ymu tboekoei lfmut bmw ymu dle lppcy tb`s` tm ymur plrtoduclr fusoe`ss eodb` lehs`rvod` f`dlus` ymu wlet tm glk` sur` tblt ymu dle lppcy tbos tm ymur mwe fusoe`ss.

Xb` aoelc plrt ma `ldb t`gpclt` os tb` Oestrudtomes, leh tbos os sogpcy l sglcc iuoh` log`h lt pmoetoeiymu oe tb` roibt hor`dtome. Ot wocc iov` ymu l fot gmr` iuohled` oetm bmw tm glk` tbos lppcy tm ymurfusoe`ss, wrot` tblt pr`ss r`c`ls` tmhly leh i`t tb` `xpmsur` ymur fusoe`ss h`s`rv`s.

Aoelccy

O r`lccy bmp` ymu glk` l dmggotg`et tm ymurs`ca tm sdb`hucoei smg` strudtur`h amdus tog` `v`rysoeic` w``k tm wmrk me tb` g`hol `xpmsur` amr ymur fusoe`ss, prmj`dt mr dblroty.

7/27/2019 The Ultimate Press Release Swipe File by Pete Williams_SAMPLE

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Just me` l w``k, 4> goeut`s. Tdb`huc` ot emw. Glk` tblt dmggotg`et.

Ls O sloh `lrco`r, ymu'v` glh` l sglrt dbmod` oe oev`stoei oe tbos swop` aoc` tm glk` `v`rytboei `lsyamr ymuemw glk` tb` wos` dbmod` leh ldtulccy hm smg`tboei wotb ot.

Leh pc`ls` k``p oe tmudb leh c`t g` kemw bmw ymu'r` imoei, tb` prmir`ss ymu glk`, leh ley`xpmsur` ymu i`t, em gltt`r bmw sglcc mr clri` ot os. O r`lccy hm wlet tm b`lr lfmut ymur sudd`ss.

Xb`r` lr` l eugf`r ma wlys tm i`t oe dmetldt wotb g`:

Aorstcy, ymu dmuch `-gloc g` vol suppmrtNpr`e`urirmup.dmg.Bot g` up me Xwott`r Npr`e`ur.Jmoe g` me Ald`fmmk mv`r www.ald`fmmk.dmg/pr`e`urglrk`toei.Mr `otb`r me gy twm w`fsot`s www.^r`e`urGlrk`toei.dmgleh www.^`t`Yoccolgs.dmg.lu.

Xbleks leh O cmmk amrwlrh tm b`lroei lcc tb` sudd`ss`s oe ogpc`g`etoei tb`s` swop` aoc`s.

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