paisa swipe concept

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Brief overview Paisa Swipe Business Concept Prepared by George Samuel

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Brief overview

Paisa Swipe Business Concept

Prepared by George Samuel

Paisa SwipeAgenda

Concept

Thank You

Business Model

Revenue Model

Market

Product Road Map

Advertisers - Benefits

1

2

3

4

5

6

7

http://paisaswipe.com/

Members get paid for every time they swipe their smartphone lock screen on an Advertisement

Up to US$10 per user per month maximum

Ads pushed to smartphones via Google playstore or itunes store for iphones

Require users to have an active mobile data connection or a WiFi connection on their smartphone.

Concept

http://paisaswipe.com/

Potential markets • India - 27 million Smartphone Users in Urban India

according to Neilsen• Australia – 8.7 Million Smartphone users

Smartphone Market• Out of the 5 billion mobile phone users in the world, 1.08

billion are smartphone users• More than 91.4 million smartphones users are from the

U.S• Smartphone platform Android has the highest market

share of 46.9%• 89% of smartphone users use their smart phones

throughout the day

Market

http://paisaswipe.com/

Business Model

• Paisa swipe takes over the lock screen on smartphones

• The app displays an Advertiser message

• Member swipes ad• Member receives

reward

http://paisaswipe.com/http://paisaswipe.com/

1. Launch!1. Display advertisement

2. Phase 21. Location based2. Coupons3. Survey response

3. Phase 31. Video – trailers etc

Product Road Map

http://paisaswipe.com/

• Direct reach to 10million or above Indian smartphone users on 24x7 basis

• More powerful and direct access to end user• Better value for money as TV and Radio ads can be

overlooked or missed• A smartphone is a personal device always on direct

interface with end user.• Increasing end user numbers due to referral system• Regional specific ads targetting local end users.• Web access to analyse to dashboards and reports to

monitor effectiveness of ads.• Ease of refreshing ad content.• Running campaigns more interactively

Advertisers - Benefits

http://paisaswipe.com/

THANK YOU!

http://paisaswipe.com/