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    House of Commons

    The UK GeneralElection 2010In-depth6 May 2010

    ReportandAnalysis

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    The UK GeneralElection 2010In-depth6 Ma 2010

    Reportand

    Analysis

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    Foreword

    This report has been produced b the

    Electoral Reorm Societ and deals with

    the acts, gures and trends o the BritishGeneral Election o Ma 2010. Its primar

    author is Lewis Baston, research consultant

    to the Electoral Reorm Societ, but these

    works are never a one-person job. ERS

    sta And White and Alice Delamere have

    both contributed signicantl to the reports

    preparation and writing, and Ashle D has

    overseen its production with Eleni Simeou,

    consultant to ERS*.

    Lewis Baston is also indebted to the work o

    Colin Rallings and Michael Thrasher (several

    times over, or the notional results on new

    boundaries, and or British Electoral Facts),

    Ron Johnson, and those who produced the

    election results and preliminar analsis or the

    BBC, Press Association and the House

    o Commons Librar.

    * Magnus Smidakhas contributed tothe editing o thereport and togetherwith other colleaguesalso worked on thedata collection.

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    Contents

    04 An unusual election

    06 The election results

    13 The 2010 election in the nations othe UK

    19 A national election?

    22 Local representation27 Constituenc results

    34 Wasted votes in 2010

    36 Gender and ethnic representation

    42 The marginal seats47 Electoral sstem bias

    54 Alternative electoral sstems

    63 Conclusion

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    4 Introduction The UK General Election6 May 2010

    An unusual election

    The 2010 election saw a number o unique

    and interesting eatures o the campaign and

    the result.

    Leader debates

    The 2010 campaign was the rst to eature

    direct, head-to-head televised debates

    between the leaders o the three largest UK

    parties. These debates changed the nature o

    the campaign and inspired considerable public

    interest in the campaign.

    A hung parliamentThe 2010 election was the rst since Februar

    1974 to produce no overall majorit or an

    part (although there were hung parliaments

    in 1976-79 and intermittentl in 1994-97 as

    government majorities were whittled awa).

    House o Commons majorities have become

    the norm and indeed this pattern is used as

    an argument in avour o the FPTP electoralsstem.

    However, the lack o an overall majorit or an

    part among the people who voted is nothing

    new there has not been a majorit mandate

    or an part since 1935, with the arguable

    exception o 1955.

    A transer o power

    The election was also relativel unusual in

    producing a transer o power. The previous

    occasion was o course Labours win in 1997;

    but apart rom the turbulent 1970s, which

    produced three switches o power, there have

    onl been two other occasions since the end

    o the war 1951 and 1964. Even then, 2010

    came tantalisingl close to an outcome where

    Transfers of power in British government

    Outgoing government Incoming government

    1905* Conservative Working majorit Liberal Minorit

    1915* Liberal Minorit Lib-Con-Lab Coalition

    1922* Nat-Lib-Con Coalition Conservative Working majorit

    1924* Conservative Minorit Labour Minorit

    1924 Labour Minorit Conservative Working majorit

    1929 Conservative Working majorit Labour Minorit

    1931* Labour Minorit Con-Lib-Nat Lab Coalition

    1940* Conservative Working majorit Con-Lab-Lib Coalition

    1945 Coalition/ caretaker Coalition Labour Working majorit

    1951 Labour Inadequate majorit Conservative Working majorit

    1964 Conservative Working majorit Labour Inadequate majorit

    1970 Labour Working majorit Conservative Working majorit1974 Conservative Working majorit Labour Minorit

    1979 Labour Minorit Conservative Working majorit

    1997 Conservative Minorit Labour Working majorit

    2010 Labour Working majorit Con-LD Coalition

    * Transer o powertook place withoutan election. Electionsollowed shortlaterwards in 1905-06, 1922 and 1931,which ratied the new

    governments. Therst transer in 1924ollowed a little ateran election; arguabl1974 and 2010,when incumbentgovernments staedon or a ew das, arecomparable.

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    5IntroductionAn unusual election The UK General Election6 May 2010

    a reconguration o the government as a

    Labour-led coalition, rather than a ull transer

    o power, might have been possible: Labourell a ew seats short o this possibilit.

    While causing a power shit, the 2010 election

    conrmed another surprising act about British

    government that the classical picture o

    a majorit government o one part cleanl

    replacing a majorit o the other main part

    (the basis o the argument that FPTP enables

    voters to kick out a government) is a rare

    event. Since the mass ranchise in 1885, there

    has onl been one such occasion Edward

    Heaths singular victor in 1970. All others,

    without exception, have involved coalitions,

    minorit government or parliaments with too

    narrow a majorit to allow government or a

    ull term.

    Coalition government

    The general election o 6 Ma 2010 was a

    remarkable enough campaign and result, even

    without the dramatic political developments o

    the ollowing week in which the Conservative-

    Lib Dem coalition was agreed Britains rstcoalition ormed outside wartime or emergenc

    since 1918, or arguabl even 1895. B

    comparison with other nations, even those

    quite experienced in coalition government,

    the inter-part discussions were orderl and

    took place relativel rapidl, enabling the

    agreement o a coalition programme and

    ormation o a government the week ater the

    general election. There was no nancial crisis

    (even given the unstable conditions in world

    markets) and ew in either coalition part eel

    that the have traded awa their maniestocommitments in the proverbial (and largel

    mthical) smoke-lled room most o the

    policies o the government refect those o

    the larger part in the coalition, namel the

    Conservatives. Man o the spectres conjured

    up about hung parliaments and coalitions

    have turned out to be entirel illusor; Britainspolitical leaders proved capable o dealing with

    the new situation.

    The possibilit

    o reorm

    The 2010 election also involved the serious

    prospect o a change to the electoral sstem

    or the House o Commons. The outgoing

    Labour governments maniesto promised a

    reerendum on the Alternative Vote (AV). The

    two incoming coalition parties had dierent

    policies (the Lib Dems or proportional

    representation, the Conservatives or FPTP)

    but compromised on a reerendum on AV

    as well.

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    6 Chapter 2 The UK General Election6 May 2010

    The election results

    In contrast to 2005, the electoral sstem did

    not produce a House o Commons majorit

    or a part whose support la in the mid-30per cent range; the Conservatives ell short in

    2010 while Labour, with a slightl lower share

    o the UK vote, managed to win a comortable

    majorit in 2005. However, the share o seats

    or both the Conservatives and Labour was

    markedl higher than the parties share o

    the popular vote 57 per cent o the vote

    between them produced 89 per cent o the

    seats. As in election ater election, the Liberal

    Democrats share o seats was much lower

    than their share o the vote, and in 2010 the

    suered a perverse result o their national

    share o the vote going up a bit and their

    number o seats going down. Among the

    smaller parties, UKIP was easil the largest,

    with nearl a million votes, but it did not even

    come close to gaining representation in the

    House o Commons. In contrast, smaller

    parties with concentrated support such as

    the Democratic Unionist Part, Sinn Fein and

    Plaid Cmru managed to get similar shares o

    seats to votes, and the Greens broke through

    b exploiting the abilit o FPTP to reward

    targeted campaigning and concentrated votesand win in Brighton Pavilion.

    Looking at the longer-term trends, it is clear

    that in terms o the popular votes cast, the

    2010 election resembles 2005 more closel

    than either election resembles anthing

    previousl. There was a strongl rooted

    two part sstem rom 1945 (actuall back

    to 1931) to 1974, in which Conservative

    and Labour could command solid blocs o

    support in the electorate, but since 1974 no

    part has managed more than the 43.9 per

    cent support won b the Conservatives in

    1979. First Labour, then the Conservatives,

    and now Labour again, have plunged

    to historicall low levels o support in

    general elections (and suered even wilder

    fuctuations in mid-term elections). Support

    or the Liberals and Liberal Democrats has

    tended to rise, although the pattern seems to

    be or it to come in sharp jumps (1964, 1974,

    United Kingdom

    Votes Votes Change on Seats Seats Change on% 2005 % % 2005

    Conservative 10,698,394 36.0 +3.8 306 47.1 +97

    Labour 8,609,527 29.0 -6.2 258 39.7 -91

    Lib Dem 6,836,824 23.0 +1.0 57 8.8 -5

    UKIP 919,546 3.1 +0.9 0 0 0

    BNP 564,331 1.9 +1.2 0 0 0

    SNP 491,386 1.7 +0.1 6 0.9 0

    Green 285,616 1.0 -0.1 1 0.2 +1

    Sinn Fein 171,942 0.6 -0.1 5 0.8 0

    DUP 168,216 0.6 -0.3 8 1.2 -1

    Plaid Cmru 165,394 0.6 -0.1 3 0.5 +1SDLP 110,970 0.4 -0.1 3 0.5 0

    UCUNF 102,361 0.3 -0.1 0 0 -1

    APNI 42,762 0.1 0 1 0.2 +1

    Turnout 65.1 +3.7

    (Seat comparison iswith notional 2005results adjusted ornew boundaries).

    Parties with either aseat or more than100,000 votes arelisted. Candidatesnot aliated toparties were electedin Buckingham (TheSpeaker SeekingRe-Election) andNorth Down (LadSlvia Hermon,Independent ormerl

    Ulster UnionistPart). Respectand IndependentKidderminsterHospital and HealthConcern both had anMP in the 2005-10parliament but did notwin a seat in 2010.

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    7Chapter 2The election results The UK General Election6 May 2010

    1983) ollowed b gradual declines. For a

    time during the campaign, 2010 looked as i

    it would see a ourth sharp spike in Lib Demsupport, up to 30 per cent or thereabouts,

    but it was not to be.

    In terms o seats, the composition o the

    House o Commons refected (i rather

    exaggerated) the two-part voting patterns o

    Britain rom 1945 until 1974, but since then

    the rise in representation or third and ourth

    parties has not kept pace with the rise in their

    support among the electorate. It took until

    1997 or the proportion o MPs unaliated to

    the Conservatives or Labour to climb above10 per cent (or the rst time since 1929) and

    there has been no great breakthrough despite

    the ver low shares won b Conservative and

    Labour in 2005 and 2010.

    100

    0

    200

    300

    400

    500

    600

    700

    Seats won in UK Parliamentary

    elections, 1974-2010

    pOtherpNIpNatpLib DempLabour pConservative

    1974

    1974

    1979

    1983

    1987

    1992

    1997

    2001

    2005

    2010

    10

    0

    1945

    1950

    1951

    1555

    1959

    1964

    1966

    1970

    1974

    1974

    1979

    1983

    1987

    1992

    1997

    2001

    2005

    2010

    20

    30

    40

    50

    60

    Percentage vote in UK elections

    1945-2010pUKIPpSNP/PCpLib DempLabourpConservative

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    8 Chapter 2The election results The UK General Election6 May 2010

    participation that used to be regarded as

    normal in no previous election since 1918

    had turnout allen below 70 per cent.

    Over the long term, there are several well-established actors that infuence turnout. One

    is administrative how accurate the register

    ma be, and the number o people who are

    on the register despite having moved awa

    or died. The ke political variables are how

    competitive the voters perceive an election to

    be, and how important the eel the dierence

    between the parties to be. Turnout in elections

    like 2001, when the result is perceived as a

    oregone conclusion and the dierences as

    not ver important, is low, while it is high in

    elections like 1992 when the election is seenas close and the result as being important.

    The context in 2010 seemed more uncertain

    than in most elections (since 1979, onl

    1992 has been comparable), and passions

    Votes per MP, 2010

    An eas wa o demonstrating uneven results

    or the parties in the election is to divide each

    parts total vote b the number o MPs itobtained.

    Three parties with signicant levels o support

    ailed to obtain an seats or their votes,

    namel UKIP, BNP and UCUNF.

    Turnout

    Turnout in the 2010 general election was 65.1

    per cent.

    This was a modest increase on the ver low-

    level turnout reached in the two previous

    elections, when it was onl around 60 per

    cent. It was still well below the electoral

    20000

    0

    40000

    60000

    80000

    100000

    120000

    140000

    Votes per MP in 2010

    (main parties)

    pLib DempLabour pConservative

    VOTES PER MP

    50000

    0

    100000

    150000

    200000

    250000

    300000

    350000

    Votes per MP in 2010

    (all parties)

    CONSERVATIVE

    LABOUR

    LIBDEM

    DUP

    SNP

    SINNFEIN

    SDLP

    PLAIDCyMRU

    ALLIANCE

    GREEN

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    11Chapter 2The election results The UK General Election6 May 2010

    (CV: compulsorvoting; STV+: STVwith national seatadjustment; MMP:Mixed MemberProportional; MMM:Mixed MemberMajoritarian)

    Turnout in recent general elections in EU and other states

    Rank Country Last Turnout Electoral

    (EU) election % system

    1 Malta Mar-08 93.3 STV+

    2 Belgium Jun-07 91.1 (CV) Semi open list

    3 Luxembourg Jun-09 90.9 (CV) Open list

    4 Cprus Ma-06 89.0 Semi open list

    5 Denmark Nov-07 86.6 Tiered open list

    6 Sweden Sep-06 82.0 Semi open list

    7 Austria Oct-08 81.7 Semi open list

    8 Ital Apr-08 80.4 Majoritarian closed

    list

    New Zealand Nov-08 79.5 MMP

    South Arica Apr-09 77.3 Closed list

    Norwa Sep-09 76.4 Semi open list

    9 Spain Mar-08 76.0 Closed local list

    10 Netherlands Jun-10 75.4 Semi open list

    11 Greece Oct-09 70.9 Majoritarian open list

    12 German Sep-09 70.8 MMP

    Japan Aug-09 69.3 MMM

    13 Ireland Ma-07 67.0 STV

    Israel Feb-09 65.2 Closed national list

    14 United Kingdom May-10 65.1 FPTP

    15 Finland Mar-07 65.0 Open list

    16 Hungar Apr-10 64.4 Tiered lists/two-round

    17 Slovenia Sep-08 63.1 Semi open list

    18 Czech Republic Ma-10 62.6 Semi open list

    Iraq Mar-10 62.5 Open list

    19 Estonia Mar-07 61.9 Semi open list

    20 Latvia Oct-06 61.0 Semi open list

    21 Bulgaria Jul-09 60.9 MMP

    Jamaica Sep-07 60.4 FPTP

    22 France Jun-07 60.0 Two-round

    23 Portugal Oct-09 59.7 Closed list

    India Apr/Ma 09 59.7 FPTP

    Canada Oct-08 58.8 FPTP24 Slovakia Jun-06 54.7 Semi open list

    25 Poland Oct-07 53.9 Closed local list

    26 Lithuania Oct-08 48.6 MMM

    27 Romania Nov-08 39.2 MMP

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    12 Chapter 2The election results The UK General Election6 May 2010

    and higher than that in marginals, and the

    100 saest Labour seats, where turnout is

    particularl low, suggests that the eect odemographics is much stronger than that o

    marginalit.

    B international comparison, Britains

    electoral participation in 2010 was airl low.

    The table on Page 11 shows turnout in the

    latest election in the 27 European Union

    countries, plus a ew others with

    parliamentar sstems.

    Most o the EU states with turnout lower than

    Britain are ormer communist states in eastern

    and central Europe, where civic participation

    is low in general. In general, countries with

    proportional voting sstems have higher

    turnout than those with single seat majoritarian

    sstems.

    Britains lack o democratic enthusiasm

    remains a problem; the act that ewer than

    two electors in three cast votes in the most

    competitive election since 1992 indicates

    that alienation rom the electoral process has

    certainl not gone awa.

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    England

    In one sense, the Conservatives won the

    election decisivel in England, with a vote

    share more than 11 points ahead o Labour

    and a clear majorit o parliamentar seats.

    This contrasted with the anomalous result in

    England in 2005, when the Conservatives had

    a ver narrow lead in vote share but Labour

    won an overall majorit o seats. However,

    even in 2010 the Conservative vote share was

    still under 40 per cent, well below what it was

    in the 1979-97 period and comparable to their

    losing perormances in 1974.

    For Labour, there was not a great deal to

    celebrate in the English results; the part polled

    its lowest vote share since 1918, with the

    exception o 1983. At least the part did not

    come as close as it did in 1983 to coming third

    in votes in England. It was the second-best

    Liberal ear in England since 1923 (ater, again,

    1983) in terms o share o the vote, although

    the haul in seats disappointed the part.

    It is worth noting that while Scottish and

    Welsh politics were revolutionised b the

    rise o nationalism in the 1970s, there was

    no comparable change in England where a

    three part sstem remained rml established

    through to the last decade. The UKIP vote in

    2010 showed that there is a base o support

    13Chapter 3 The UK General Election6 May 2010

    The 2010 electionin the nations othe UK

    Votes and seats in England, 2010

    Votes Votes Change on Seats Seats Change

    % 2005 % % on 2005

    Conservative 9,908,169 39.6 +3.9 297 56.1 +91

    Labour 7,042,398 28.1 -7.4 191 36.1 -87

    Lib Dem 6,076,189 24.2 +1.3 43 8.1 -4

    UKIP 866,633 3.5 +0.9 0 - -

    BNP 532,333 2.1 +1.3 0 - -

    Green 258,954 1.0 -0.1 1 0.2 +1Speaker 22,860 0.1 +0.1 1 0.2 +1

    Respect 33,251 0.1 -0.1 0 - -1

    Ind KHHC 16,150 0.1 0 0 - -1

    Turnout 65.5 +4.5

    Seat comparison iswith notional 2005results adjusted ornew boundaries.

    10

    5

    15

    0

    20

    25

    30

    35

    40

    45

    50

    Votes and seats in England, 2010

    pUKIP/RepLib DempLabourpConservative

    1974

    1974

    1979

    1983

    1987

    1992

    1997

    2001

    2005

    2010

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    14 Chapter 3The 2010 election in the nations o the UK The UK General Election6 May 2010

    Scotland

    The 2010 election in Scotland was notable

    in its complete detachment rom the trends

    in England and Wales. The Scottish Labour

    Part did not just keep the national swing

    down, but actuall increased its share o the

    vote. This refects the traditional commitment

    o Scotland to centre-let government (and the

    return o man Labour voters who had withheld

    their support in 2005), but was also in 2010 a

    avourite son vote or Gordon Brown. The onl

    seats to change hands were a technical transer

    o Glasgow North East rom Speaker to Labour

    (which took place at a b-election in 2009) and

    Labours recover o two b-election losses,

    Dunermline & West Fie (2006, Lib Dem) and

    Glasgow East (2008, SNP).

    The Scottish Conservatives were the principal

    losers rom the electoral sstem, with one vote

    in six or the part translating into one seat out

    o 59 (David Mundells hold in Dumriesshire,

    Cldesdale & Tweeddale). Labours represen-

    tation beneted rom a swing in the parts

    avour and also being b ar the leading political

    part in Scotland, over 20 points ahead o itsnearest rival among Scottish voters, the SNP,

    and consolidated its position o dominance in

    Scotlands representation at Westminster which

    it has enjoed since at least 1987.

    The strong results or Labour incumbents in

    several marginal seats means that Labours

    position is perhaps even more ormidable

    than it looks, because ew o the parts

    MPs are vulnerable to anthing except a

    ver large swing. The Conservatives target

    seats o East Renrewshire and Stirlingreceded even urther, the SNP are urther

    behind in Ochil & South Perthshire, and

    Labours line held in seats threatened b

    the Lib Dems in Aberdeen and Edinburgh. It

    (small, as et, in general elections) or the

    part. It polled a higher share in 2010 than the

    combined share o UKIP and the ReerendumPart in 1997, when the political context was

    more avourable (Europe high on the public

    agenda, man Conservatives dissatised

    with a tired government, and Sir James

    Goldsmiths millions spent on the campaign).

    The low-end results or both Labour and

    Conservative, and the emergence o signicant

    ourth parties (UKIP in votes, the Greens in

    winning a seat), suggest that the long-term

    uture is or multi-part politics beond the big

    three in England as well.

    In terms o seats, both the Conservatives and

    Labour won much larger shares than the did

    in votes, with the Conservatives translating

    40 per cent o the vote into 56 per cent o

    the seats. The Liberal Democrats were the

    principal losers in terms o seats, with a little

    less than a quarter o the vote producing a

    twelth o the seats available.

    100

    0

    200

    300

    400

    500

    600

    700

    Seats won by party in

    England 1974-2010

    pOtherpLib DempLabour pConservative

    1974

    1974

    1979

    1983

    1987

    1992

    1997

    2001

    2005

    2010

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    15Chapter 3The 2010 election in the nations o the UK The UK General Election6 May 2010

    Even had the Conservatives won a

    slightl larger swing and ormed a majorit

    government, the ell so short in Scotland

    that the would still have onl had one MP

    north o the border, who would have ended

    up Scottish Secretar. Such a position would

    have been awkward to sa the least. However,

    thanks to the Liberal Democrats gaining more

    or less their proportional share o seats, the

    governing UK coalition does have some depth

    o representation in Scotland.

    would onl take relativel small urther swings

    to Labour or several more seats to all to

    the part, including East Dunbartonshire,

    Edinburgh West and Argll & Bute (all rom

    the Liberal Democrats), Dumriesshire (rom

    the Conservatives) and Dundee East (rom

    the SNP). Under the FPTP electoral sstem

    there seems little prospect o Labours grip on

    Scottish representation at Westminster being

    broken even i its vote alls considerabl rom

    its relativel high level in 2010.

    10

    0

    20

    30

    40

    50

    60

    70

    Seats won in Scotland by party

    1974-2010

    pOtherpSNPpLib DempLabourpConservative

    1974

    1974

    1979

    1983

    1987

    1992

    1997

    2001

    2005

    2010

    Votes and seats in Scotland, 2010

    Votes Votes Change on Seats Seats Change on% 2005 % % 2005

    Labour 1,035,528 42.0 +3.1 41 69.5 +1

    SNP 491,386 19.9 +2.3 6 10.2 -

    Lib Dem 465,471 18.9 -3.7 11 18.6 -

    Conservative 412,855 16.7 +0.9 1 1.7 -

    UKIP 17,223 0.7 +0.3

    Green 16,827 0.7 -0.3

    (Speaker) -1

    Turnout 63.8 +3.0

    Share of vote % by party in

    Scotland 1974-2010

    10

    5

    15

    0

    20

    25

    30

    35

    40

    45

    50

    pSNPpLib DempLabourpConservative

    1974

    1974

    1979

    1983

    1987

    1992

    1997

    2001

    2005

    2010

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    17Chapter 3The 2010 election in the nations o the UK The UK General Election6 May 2010

    turnover o seats. In 2001, while turnout

    slumped and there were ew changes in

    Britain, it was a dramatic election in NorthernIreland. In 2010, however, there was a quieter

    election than the last couple in the province

    and turnout ell sharpl.

    The result, though, was notable in some

    was. It was the rst Westminster election

    in Northern Ireland in which Sinn Fein was

    the largest single part (the part also placed

    rst in the European election in 2009). The

    two main nationalist parties outpolled the

    combined showing o the two main unionist

    parties or the rst time (42.0 per cent to 40.2

    per cent, although Unionist independents and

    Traditional Unionist Voice polled another 9.9

    per cent, taking the combined unionist vote to

    just over 50 per cent).

    Two seats changed hands in Northern Ireland.

    In one o the most surprising results o the

    whole night, the Alliance Part candidate,

    Naomi Long, won Belast East on a huge

    swing, unseating the DUP First Minister Peter

    Robinson. It was the rst seat the Alliance

    had won in a Westminster election, although

    it had the adherence o an ex-Conservativein the 1970-74 Parliament and polled well

    on a couple o previous occasions in Belast

    Northern Ireland

    Northern Ireland elections are sometimesmirror images o the contest in Great Britain

    in terms o the level o public interest and

    Votes and seats in Northern Ireland, 2010

    Votes Votes Change on Seats Seats Change on

    % 2005 % % 2005

    Sinn Fein 171,942 25.5 +1.2 5 27.8

    DUP 168,216 25.0 -8.7 8 44.4 -1

    SDLP 110,970 16.5 -1.0 3 16.7

    UCUNF 102,361 15.2 -2.6 0 0 -1

    Alliance 42,762 6.4 +2.5 1 5.6 +1Ind U 42,481 6.3 1 5.6 +1

    TUV 26,300 3.6 0 0

    Green 3,542 0.5 0 0

    Turnout 57.6 -7.8

    5

    0

    10

    15

    20

    25

    30

    35

    1974

    1974

    1979

    1983

    1987

    1992

    1997

    2001

    2005

    2010

    pOtherpPlaid CmrupLib DempLabour pConservative

    Seats won by party in

    Wales 1974-2010

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    18 Chapter 3The 2010 election in the nations o the UK The UK General Election6 May 2010

    East. The other change was a more technical

    one. Lad Slvia Hermon had been the Ulster

    Unionist Parts sole representative in theprevious Parliament, but ought in 2010 as an

    Independent rather than under the UUPs joint

    banner with the Conservatives. She held her

    North Down seat with a huge majorit.

    Rather b accident, the proportions o MPs

    elected rom each communit were ver much

    in proportion with the votes cast. The Unionist

    parties, plus the Unionist Independents in

    Fermanagh & South Trone and North Down,

    won 50.4 per cent o the vote and hal the

    seats; Nationalists won 42.0 per cent o the

    vote and 44.4 per cent o the seats, and there

    was one Alliance seat (5.6 per cent o the

    total) or the 7.6 per cent o those voting or

    other candidates.

    Within the Nationalist communit there was

    also an uncannil proportional result, with the

    SDLP winning 39 per cent o Nationalist votes

    and 3 out o 8 seats (37.5 per cent) and Sinn

    Fein the remainder.

    The Unionist MPs, however, are

    unrepresentative o the votes cast. Theconsist o 8 DUP MPs and one Independent,

    while the Ulster Unionist Part/ Conservative

    alliance had 30 per cent o the Unionist vote

    but no MPs to show or it.

    100

    0

    200

    300

    400

    500

    600

    700

    800

    Seats won in Northern

    Ireland by party 1974-2010

    pOtherspSF/Rep pSLDPpUUP pDUP

    1974

    1974

    1979

    1983

    1987

    1992

    1997

    2001

    2005

    2010

    Vote share % by party in

    Northern Ireland 1974-2010

    10

    5

    15

    0

    20

    25

    30

    35

    40

    45

    pAlliancepSF/ReppSLDPpUUP pDUP

    1974

    1974

    1979

    1983

    1987

    1992

    1997

    2001

    2005

    2010

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    Although there were wide variations in swing at

    the level o individual constituencies, the broad

    pattern o electoral change in the dierentparts o Britain was surprisingl uniorm, with

    a ew ver marked exceptions. There was a

    national swing o 5 per cent rom Labour to

    Conservative (prett comparable with past

    Conservative returns to power in 1970 and

    1979), but this consisted o a swing in most

    o the countr o a bit over 6 per cent, rom

    which several areas opted out. Scotland went

    its own wa b swinging in Labours avour,

    Merseside had no signicant swing (which

    dragged the North West to its below-average

    4.3 per cent swing), and London moved b

    much less than average. The dierences

    between swing in other regions were smaller,

    although there was a general tendenc orthe Eastern regions apparentl regardless o

    class composition and political traditions to

    swing a bit more enthusiasticall to the Tories.

    Taking a longer-term perspective, looking back

    to the election o 1992 when the gap in vote

    share between Conservative and Labour was

    similar to what it was in 2010, gives a clearer

    picture o the cumulative eect o regional

    swings. Wales emerges rom this analsis as

    Labours worst region (the parts vote share

    has allen b 13.3 percentage points; the

    19Chapter 4 The UK General Election6 May 2010

    A national election?

    Swing (%) from Labour to

    Conservative by region, 2005-2010

    1086420-2

    NORTH EAST

    yORKSHIRE

    NORTH WEST

    EAST MIDLANDS

    WEST MIDLANDS

    LONDON

    EASTERN

    ENGLAND

    SOUTH EAST

    WALES

    SOUTH WEST

    SCOTLAND

    GREAT BRITAIN

    Swing (%) from Labour to

    Conservative by region, 1992-2010

    NORTH EAST

    yORKSHIRE

    NORTH WEST

    EAST MIDLANDS

    WEST MIDLANDS

    LONDON

    EASTERN

    ENGLAND

    SOUTH EAST

    WALES

    SOUTH WEST

    SCOTLAND

    GREAT BRITAIN

    1050-5

    -10

    6.8 1.4

    2.4

    -5.2

    5.4

    -5.9

    -0.9

    1.1

    1.4

    0.7

    -1.5

    -0.4

    -0.3

    6.6

    4.3

    6.7

    6.3

    2.5

    7.0

    6.5

    5.8

    5.6

    5.6

    5.0

    -.8

    0

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    20 Chapter 4A national eection? The UK General Election6 May 2010

    One o the most surprising eatures about the

    relationship between votes and seats in 2010

    is that nearl one Labour vote in ve (19.6 percent) was cast in the three southern English

    regions (Eastern, South East, South West)

    more than in Scotland and Wales combined.

    But the composition o Labours Parliamentar

    part is ver dierent ewer than one Labour

    MP in twent represents a seat in southern

    England outside London. In these regions

    there are ten Labour MPs (Plmouth Moor

    View, Exeter, Bristol South, Bristol East,

    Oxord East, Slough, Southampton Itchen,

    Southampton Test, Luton North and Luton

    South) while with ewer actual Labour

    voters Scotland and Wales send 67 Labour

    representatives. While in elections Labour

    wins and it does gain representation in the

    south, these are marginal and vulnerable to

    setbacks. That Labours parliamentar part

    is so lopsidedl northern, Welsh and Scottish

    will aect its political approach and polic

    making, and internal processes like leadership

    elections.

    Conservatives drop was rather low, 2.5 per

    cent). Scotland is at the other end o the scale,

    with Labour actuall increasing its support

    since 1992 and the Conservatives dropping

    sharpl. The other region that has seen a

    signicant shit since 1992 is London, where

    the Conservative share has dropped most

    (down 10.8 per cent) and Labours support

    held stead (down onl 0.4 per cent). Theother regions o England var less, although

    there is a distinct east-west pattern to swing,

    with the eastern side o England (plus the

    Midlands) trending Conservative and the

    west (except the West Midlands) to Labour.

    Perhaps surprisingl, the South East has seen

    a relative Labour improvement since 1992.

    This analsis has concerned the votes cast b

    the electors, and underpins the general theme

    o the gradual regional polarisation o politics

    over the long term which in turn ma belinked to the workings o the electoral sstem

    in refecting the regional dierences in an

    exaggerated orm in parliament.

    10

    0

    SOUTHERN

    ENGLAND

    20

    30

    40

    50

    Distribution of Labour votes and seats

    (%) by region, 2010

    pVotes%pSeats%

    LONDON

    MIDLANDS

    WALES

    NORTHERN

    ENGLAND

    SCOTLAND

    10

    0

    20

    30

    40

    50

    SOUTHERN

    ENGLAND

    Distribution of Conservative votes

    and seats (%) by region, 2010(%)

    by region, 2010

    pVotes%pSeats%

    LONDON

    MIDLANDS

    WALES

    NORTHERN

    ENGLAND

    SCOTLAND

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    22

    One o the eatures o the combination o

    FPTP elections and Britains social and political

    geograph is that some areas end up beingdominated b a single part despite that part

    having the support o hal, or ewer, o those

    voting. Conversel, it is possible or parties

    to win signicant shares o the vote without

    winning parliamentar seats the prize (i not

    an MP) in 2010 went to the Surre Lib Dems

    whose 28.5 per cent o the vote (much more

    the parts national share) went unrepresented.

    This produces the phenomena o the electoral

    desert and what one might call the one part

    state (although the overtone o dictatorship to

    this term does not appl).

    Some o these deserts and strongholds

    are persistent and appl to elections with

    widel dierent national outcomes (such as

    the Conservatives in Surre with the sole

    exception o 2001, or Labour in Glasgow)

    and some are more transient or variable. In

    some counties such as Hertordshire and

    Kent, Labour can win considerable numbers

    o seats in a good ear or the part, but these

    are all marginals, which are lost when the tide

    turns (as the were in 2010). In others, such

    as West yorkshire, a good Labour ear willwipe out all the Conservatives. A parts seats

    in a generall hostile region will oten tend to

    be marginal and vulnerable to swings and to

    boundar changes.

    English regions and

    counties

    A striking act about the 2010 election in

    England was that nearl one voter in our (25.0

    per cent) not onl did not succeed in electing

    an MP o their choice in their constituenc,

    but also did not see an MP o their part

    elected in their broader localit either. There

    is a sense that an MP can put their parts

    case and represent its voters point o view

    in that general area; or instance, having an

    MP or Withington enables Liberal Democrats

    in the rest o Manchester to eel somewhat

    represented in Parliament (and likewise or

    Labour in Oxordshire thanks to their hold on

    Oxord East). However, voters or all three

    main English parties in man areas do not

    have that consolation and neither does an

    voter or other candidates, except or Greens

    in East Sussex and John Bercows supporters

    in Buckingham.

    Chapter 5 The UK General Election

    6 May 2010

    Local representation

    Electoral deserts in England, 2010

    Vote % Votes PR seats

    Surre Liberal Democrat 28.5 166,667 3

    Greater Manchester SE Conservative 28.0 120,544 3

    Oxordshire Liberal Democrat 28.0 92,999 2

    North yorkshire Liberal Democrat 27.9 111,283 2

    Warwickshire Labour 27.6 79,428 2

    West Sussex Liberal Democrat 27.4 114,014 2Northamptonshire Labour 25.7 88,535 2

    Hereord & Worcester Liberal Democrat 25.3 100,433 2

    Berkshire Liberal Democrat 25.2 104,133 2

    Suolk Liberal Democrat 24.1 87,695 2

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    24 Chapter 5Local representation The UK General Election6 May 2010

    The Conservatives gained seats in several areas

    where the had been unrepresented in 2005

    (Cornwall, Cleveland, Merseside) but were still

    unrepresented in South yorkshire, Durham and

    Tne & Wear, despite respectable shares o the

    vote. The also picked up a ew seats in areas

    where the had previousl been extremel

    under-represented, such as West yorkshire

    and the Black Countr, but remained short o

    representation in the metropolitan counties and

    great cities o England. Man o the seats the

    do hold in these areas are marginal and could

    disappear through boundar changes or be lost

    on an adverse swing.

    Conversel, there are several areas that are

    completel dominated b one part in terms

    There were eight English counties (plus a

    subsection o Greater Manchester) where a

    part with more than a quarter o the vote

    ended up unrepresented in that area. The

    Liberal Democrats were particularl prone

    to this eect because their vote was evenl

    distributed, especiall in southern England.

    Labours largest unrepresented shares o the

    vote were in areas where the part had held

    marginals in 2005 but lost them in 2010. In

    East Sussex, a particularl striking example,

    Labour went rom holding hal the seats in the

    count in 2005 on 25.4 per cent, to nothing

    in 2010 despite winning 20.1 per cent. Both

    results demonstrate the lack o relationship

    between vote share and seats won under

    FPTP.

    Conservative votes and seats in Metropolitan England, 2010

    Votes % Seats Seats %Greater Manchester 27.3 2 7.4

    Merseside 21.1 1 6.7

    South yorkshire 20.6 0 0

    Tne & Wear 21.4 0 0

    West Midlands 33.5 7 25.0

    West yorkshire 32.9 7 31.8

    One party counties in England, 2010

    Vote % SeatsSurre Conservative 55.2 11

    West Sussex Conservative 51.8 8

    Kent Conservative 50.5 17

    Hertordshire Conservative 50.4 11

    Lincolnshire Conservative 49.8 7

    Tne & Wear Labour 48.7 12

    Northamptonshire Conservative 47.4 7Suolk Conservative 46.2 7

    Hereord & Worcester Conservative 45.9 8

    Warwickshire Conservative 45.7 6

    Durham Labour 45.3 7

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    25Chapter 5Local representation The UK General Election6 May 2010

    probabl suered worst rom regional

    disparities. All six o its MPs were elected

    rom northern Scotland, with all but Dundee

    East being either rural or having a large

    rural component. However, the three

    northern regions rom which MPs were

    elected account or ewer than hal o the

    SNPs actual voters; the part piled up

    nearl as man votes in the Central region

    as in North East but won no MPs rom the

    industrial heartland o urban Scotland. SNP

    representation in the Scottish Parliament hasalwas had a much larger urban component

    because o the proportional electoral sstem

    used to elect MSPs.

    Labours strength in the urban centres was

    exaggerated b the electoral sstem, but

    despite its landslide win across Scotland the

    part did not win an seats in the Highlands

    & Islands region, even though it won over 20

    per cent.

    o parliamentar representation, even though

    there are substantial votes or other parties. In

    the circumstances o 2010, several o these

    were traditionall Conservative counties where

    Labour toeholds had been knocked o, but

    the results indicate the volatilit o some areas

    such as Northamptonshire the Conservatives

    won all six seats in 1992, a solitar seat in

    1997 and 2001, three in 2005, and again

    everthing rom the counts allocation o

    seven in 2010. The Conservatives vote o

    course did not change nearl as much as thecounts parliamentar representation in this

    time.

    The regions o

    Scotland

    While the Conservatives were most under-

    represented across Scotland, the SNP

    One party regions in Scotland, 2010

    Vote %

    Central Labour 55.5 9

    Glasgow Labour 56.2 7

    Electoral deserts in Scotland, 2010

    Vote % Votes PR seatsCentral SNP 22.2 88,881 2

    North East Conservative 21.4 70,286 2

    Highlands & Islands Labour 20.3 46,933 1

    Glasgow SNP 17.3 39,702 1

    Mid & Fie Conservative 17.3 55,485 1

    Lothians SNP 17.0 61,305 1

    Highlands & Islands Conservative 16.7 38,505 1

    Lothians Conservative 16.2 58,647 1

    South SNP 15.8 52,349 1

    West Conservative 15.7 41,102 1

    West SNP 15.3 40,214 1

    (Westminsterconstituencies areallocated to theParliament regionin which the bulk othe constituenc islocated)

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    26 Chapter 5Local representation The UK General Election6 May 2010

    In contrast to England, the Liberal Democrats

    did relativel well in winning at least a seat

    across most regions o Scotland, with rural,urban and suburban areas returning Lib Dem

    MPs.

    Although Labour dominated across Scotland,

    most regions did have at least one non-Labour

    MP.

    The regions o Wales

    As in England, the Liberal Democrats polled

    well in several regions o Wales without

    winning seats, although in general the pattern

    o representation was a bit more pluralistic

    (with the exception o the all-Labour region o

    South Wales West). Plaid Cmrus vote in the

    South Wales regions was small but this ma

    refect tactical voting rather than the true level

    o the parts support it certainl polls much

    better in these regions in Welsh Assembl

    elections.

    Electoral deserts in Wales, 2010

    Vote % Votes PR seats

    South Wales West Conservative 20.7 51,887 1

    South Wales West Liberal Democrat 20.0 50,246 1

    South Wales East Liberal Democrat 18.7 55,492 2

    North Wales Liberal Democrat 16.1 49,840 1

    South Wales Central Plaid Cmru 7.8 24,587 0

    South Wales East Plaid Cmru 6.4 19,056 0

    South Wales West Plaid Cmru 8.6 21,568 0

    One party region in Wales, 2010

    Vote %

    South Wales West Labour 44.2 7

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    27

    At a constituenc level, the 2010 election

    produced a post-war record number and

    proportion o MPs elected b a minorit otheir own voters 433 out o 650 (66.6 per

    cent). This was slightl up on the previous

    record number o minorit winners, 426 in

    the 2005 election. One MP, Labours Dennis

    Skinner in Bolsover, had precisel 50 per cent

    o the votes cast; the other 216 had over hal

    the votes cast.

    The chart below shows the transormation

    rom the period rom 1950 to 2001, in which

    most MPs had over 50 per cent in most

    elections, to the current position where

    the support o a majorit o those voting is

    unusual. The ailure o the 2010 election to

    produce more majorit winners shows that

    the ragmented electoral pattern o 2005 was

    not an aberration (to some extent the results

    in 1974 were a deviation rom the normalpattern). This has added strength to the

    argument or the Alternative Vote, which would

    enable all MPs to have a majorit (albeit on

    a qualied basis because not all would have

    a majorit o the valid rst preerences in the

    constituenc).

    As well as a large number o minorit winners,

    there were also increasing numbers o MPs

    elected with relativel small amounts o

    support rom their constituents. While it is

    arguable that in multi-part politics a candidate

    with 48 per cent ma represent near enough

    to a majorit (or at least that a majorit cannot

    be assembled or a rival candidate) this

    Chapter 6 The UK General Election

    6 May 2010

    Constituencresults

    10

    0

    20

    30

    40

    70

    50

    80

    60

    90

    100

    Majority and minority winners, 1950-2010 pMinoritpMajorit

    1950

    1974

    1951

    1974

    1955

    1979

    1959

    1983

    1964

    1987

    1966

    1992

    1970

    1997

    2001

    2005

    2010

    Figures are takenback as ar as 1950because o theexistence beore theno multi-memberseats, where thecalculation becomesa bit more dicult.

    The elections o 1922and 1923, and to alesser extent 1929,also produced largenumbers o seatswhere the winnerdid not have majoritsupport rom theirvoters.

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    28 Chapter 6Constituenc results The UK General Election6 May 2010

    Winners on less than 40 per cent

    (by nation) 2010

    Number %

    England 80 15.0

    Wales 13 32.5

    Scotland 14 23.7

    Northern Ireland 4 22.2

    UK 111 17.1

    The general upward trend in the number o

    MPs with sub-40 per cent vote shares is

    apparent in the table above, as is the sharp

    upward movement in 2010. Three actors

    seem to govern the prevalence o such small

    minorit winners. One is that it is arithmeticall

    impossible to win with less than 50 per cent in

    a two-wa contest, and the last such contests

    were in 1979 (and the became rare in 1974).

    is much more dubious when the winners

    support is below 40 per cent. There are 111

    MPs in the 2010 parliament with less than 40per cent support rom their own voters. This

    was a sharp increase on 2005, when 55 MPs

    had this status, and rom 2001 when it was a

    rare event 26 slipped through then on such

    a low share (the number was 20 in 1992 and

    9 in 1970).

    O the 111 MPs with less than 40 per cent

    support in 2010, 56 are Labour (up 29 on

    2005), 34 Conservative (up 26, all but one o

    whom are gains since 2005), 10 Lib Dems

    (up 3) and 11 Others (up 11: 4 SNP, 3 DUP,

    2 Plaid, 1 Green, 1 APNI). This pattern was

    particularl prevalent in Wales, with nearl one

    seat in three being decided on less than 40

    per cent o the vote.

    Winning share of the vote in constituency contests, 1950-2010

    Below 40% 40-50% Above 50% Above 50%

    (2 candidates) (3+ candidates)

    1950 8 179 115* 3231951 0 39 499* 87

    1955 1 36 489 104

    1959 0 80 373 177

    1964 7 225 194 204

    1966 5 180 234 211

    1970 9 115 185 321

    1974 Feb 40 368 38 189

    1974 Oct 31 349 0 255

    1979 13 193 3 426

    1983 70 266 0 314

    1987 25 258 0 367

    1992 20 240 0 3911997 49 264 0 336

    2001 26 307 0 326

    2005 55 371 0 220

    2010 111 322 0 217

    * Includes 2unopposed returns in1950 and 4 in 1951.

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    29Chapter 6Constituenc results The UK General Election6 May 2010

    Aberdeen South being repeatedl won with

    less than 40 per cent). The 2010 election

    saw winners with less than 40 per cent on an

    unprecedented scale in England.

    Seats won on low

    shares o the vote

    in 2010

    Simon Wright, the Lib Dem winner in Norwich

    South, has the wooden spoon or the lowest

    share o the vote o an MP in Westminster,

    at 29.4 per cent. This was lower than an MPrecorded in 2005, although still more than the

    recent record holder Sir Russell Johnston, who

    held Inverness or the Lib Dems in 1992 with

    26.0 per cent.

    Further, the other candidates need to get at

    least 20 per cent o the vote (meaning that

    two part politics needs to have weakened).

    Another is that boundar changes, b creatingnew seats where the tactical position is unclear,

    make or more 30-something (or 20-something)

    winners, which usuall resolves itsel in the next

    election through tactical voting and incumbenc

    (as in 1983-87 and 1997-2001); another is

    a strong national movement o votes that

    encourages people to support their part even

    when it does not help much in the constituenc.

    The persistence o Liberalism in rural Wales

    and Scotland through the parts UK

    nadir, and the rise o Scottish and Welshnationalism, meant that 30-something winners

    were ormerl to be ound mostl outside

    England (with some constituencies such

    as Meirionndd, Ceredigion, Caithness and

    Title?

    England Wales Scotland NorthernIreland

    Number % Number % Number % Number %

    1950 3 0.6 3 8.3 2 2.8 0 0

    1951 0 0 0 0 0 0 0 0

    1955 0 0 1 2.9 0 0 0 0

    1959 0 0 0 0 0 0 0 0

    1964 3 0.6 2 5.6 2 2.8 0 0

    1966 1 0.2 2 5.6 2 2.8 0 0

    1970 1 0.2 4 11.1 4 5.6 0 0

    1974 Feb 28 5.4 3 8.3 8 11.3 1 8.3

    1974 Oct 10 1.9 2 5.6 19 26.8 0 0

    1979 1 0.2 3 8.3 6 8.5 3 25.0

    1983 35 6.7 10 26.3 20 27.8 5 29.4

    1987 5 1.0 7 18.4 12 16.7 1 5.9

    1992 4 0.8 5 13.2 11 15.3 0 0

    1997 34 6.4 3 7.5 7 9.7 5 27.8

    2001 7 1.3 5 12.5 8 11.1 6 33.3

    2005 30 5.7 7 17.5 13 22.0 5 27.8

    2010 80 15.0 13 32.5 14 23.7 4 22.2

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    30 Chapter 6Constituenc results The UK General Election6 May 2010

    the vote in 2005, so the 2010 election saw a

    signicant increase in the number o MPs with

    onl a small share o constituenc support.

    As one might expect, the 21 seats where

    the winner had 35 per cent or under were

    mostl three wa marginals. There were 9

    seats decided on less than 35 per cent o

    Norwich South election result 2010

    Party Vote Vote %Wright, Simon Liberal Democrat 13,960 29.4

    Clarke, Charles Labour 13,650 28.7

    Little, Anton Conservative 10,902 22.9

    Ramsa, Adrian Green 7,095 14.9

    Emmens, Steve UKIP 1,145 2.4

    Heather, Leonard BNP 697 1.5

    Polle, Gabriel Workers Rev Part 102 0.2

    MPs with 35 per cent or less of the constituency vote, 2010

    MP Constituency Party Vote %

    Simon Wright Norwich South Liberal Democrat 29.4

    Caroline Lucas Brighton Pavilion Green 31.3

    Alan Reid Argll & Bute Liberal Democrat 31.6

    Phil Woolas Oldham East & Saddleworth Labour 31.9

    Austin Mitchell Great Grimsb Labour 32.7

    Glenda Jackson Hampstead & Kilburn Labour 32.8Roger Godsi Birmingham Hall Green Labour 32.9

    Chris Williamson Derb North Labour 33.0

    Albert Owen yns Mon Labour 33.4

    David Ward Bradord East Liberal Democrat 33.7

    Gloria de Piero Asheld Labour 33.7

    David Simpson Upper Bann DUP 33.8

    William McCrea Antrim South DUP 33.9

    Michael Ellis Northampton North Conservative 34.1

    Oliver Colvile Plmouth Sutton & Devonport Conservative 34.3

    Gregor Campbell Londonderr East DUP 34.6

    Ian Murra Edinburgh South Labour 34.7

    Geraint Davies Swansea West Labour 34.7Gavin Shuker Luton South Labour 34.9

    Richard Harrington Watord Conservative 34.9

    Simon Reevell Dewsbur Conservative 35.0

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    31Chapter 6Constituenc results The UK General Election6 May 2010

    The preponderance o the ver saest seats

    is or Labour, with Merseside and urban

    Scotland providing man o the most rock-

    solid constituencies.

    Share o the electorate

    In terms o the share o the entire electorate

    voting or the successul candidate, no MP

    can claim a majorit ater the 2010 election(there were no majorities o electors in 2005 or

    2001 either). The general increase in turnout

    in 2010 and the increase in the Conservative

    share o the vote meant that rather more MPs

    had over 40 per cent than in 2005 35 seats

    as opposed to 3 in 2005. Man o these were

    in rural seats, which are sael Conservative,

    although there is a slight tendenc or a

    high winning share o the electorate to be

    associated with a serious Lib Dem challenge

    a ew ears ago but which is now ading

    as in Orpington, Maidenhead and SurreSouth West. O the 35 MPs who can claim

    the support o 40 per cent or more o the

    electorate, three are Lib Dems (Westmorland

    & Lonsdale, Norolk North, Bath), one Labour

    Majorit winners

    Among the total o majorit winners, the

    Conservatives are rather over-represented.

    The increase in their vote share pushed a

    number o seats the had won last time

    with shares o the vote in the high 40 per

    cent range over into majorit winner status.

    Conversel, Labours alling support

    particularl in some hitherto sae seats inWales and south yorkshire caused a drop in

    the number o Labour majorit winners.

    Labours strong result in Scotland increased

    the proportion o majorit winners there a little,

    while the parts weak showing in the south

    Wales valles knocked the number o Welsh

    majorit winners back signicantl. O all the

    MPs who gained their seat rom another part

    in 2010 relative to 2005, onl one Labours

    Nick Smith who recaptured Blaenau Gwent

    rom Independent polled over 50 per cento the vote (a handul o others reversed

    deections or b-elections, or won a seat where

    boundar changes had alread changed its

    partisan allegiance).

    Majority winners (by party) 2010

    Number % (of party) % (of majority winners)Conservative 126 41.2 58.1

    Labour 76 29.5 35.0

    Lib Dem 12 21.1 5.5

    Others 3* - -

    Majority winners (by nation) 2010

    Number %

    England 185 34.7

    Wales 7 17.5

    Scotland 22 37.3

    Northern Ireland 3 16.7

    *2 Sinn Fein, 1Independent.

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    32 Chapter 6Constituenc results The UK General Election6 May 2010

    2005, received less than 20 per cent support

    rom their electorates.

    The all in turnout in Northern Ireland, and

    the erosion o the DUPs dominance since

    2005, caused several Northern Ireland seats

    to appear in this categor, and Labours goodresults in Scotland raised the overall level o

    support or its MPs (two o the three winners

    with less than 20 per cent o the electorate

    in 2005 were in Scottish Labour seats). It

    (Gordon Brown in Kirkcald & Cowdenbeath)

    and the other 31 are Conservatives (including

    David Cameron in Witne).

    The 2010 election saw a lot o ver individual

    constituenc-level results and the greater

    deviation rom average results is apparent inthe act that as well as more MPs receiving

    particularl strong support, there was a rise

    in the number o MPs with particularl weak

    local support. Eight MPs, compared to three in

    MPs with over 60 per cent of the vote, 2010

    MP Constituency Party Vote %Steve Rotheram Liverpool Walton Labour 72.0

    Gerr Adams Belast West Sinn Fein 71.1

    George Howarth Knowsle Labour 70.9

    Stephen Timms East Ham Labour 70.4

    Willie Bain Glasgow North East Labour 68.3

    Tom Clarke Coatbridge, Chrston & Bellshill Labour 66.6

    Joe Benton Bootle Labour 66.4

    Gordon Brown Kirkcald & Cowdenbeath Labour 64.5

    Stephen Twigg Liverpool West Derb Labour 64.1

    Slvia Hermon North Down Independent 63.3

    William Hague Richmond (yorks) Conservative 62.8

    Ln Brown West Ham Labour 62.7

    Frank Field Birkenhead Labour 62.5

    Ian Davidson Glasgow South West Labour 62.5

    Lindsa Ro Glenrothes Labour 62.3

    Alistair Carmichael Orkne & Shetland Liberal Democrat 62.0

    Margaret Curran Glasgow East Labour 61.6

    Gemma Dole Dunbartonshire West Labour 61.3

    Dominic Grieve Beaconseld Conservative 61.1

    Frank Ro Motherwell & Wishaw Labour 61.1

    Tom Watson West Bromwich East Labour 61.0

    Tom Greatrex Rutherglen & Hamilton West Labour 60.8

    Adam Ariie Windsor Conservative 60.8

    James Arbuthnot Hampshire North East Conservative 60.6

    Greg Hands Chelsea & Fulham Conservative 60.5Cherl Gillan Chesham & Amersham Conservative 60.4

    Tim Farron Westmorland & Lonsdale Liberal Democrat 60.0

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    34

    In an electoral sstem, there are a certain

    number o votes that do not contribute to

    electing a member o parliament even inhighl proportional list sstems a ew votes

    will be cast or minorit lists that do not gain

    an representation. These are wasted in the

    sense that the do not aect the outcome in

    terms o seats. In nearl ever circumstance

    there will also be some votes that are given to

    candidates who end up not needing them

    that are surplus to the requirement o getting

    elected. These votes, too, in a sense, are

    wasted b the sstem.

    In the 2010 election, over hal o those who

    voted ailed to elect their chosen candidate

    and their vote thereore did not contribute

    to sending anone to Parliament. The FPTP

    electoral sstem is based on the principle

    o localised winner takes all and there

    is no compensation or the voter whose

    constituenc vote was not cast or the

    successul candidate. In addition, man seats

    are sae in the sense that one part or other

    has a large and reliable majorit. In these

    seats, even those who vote or the winner

    ma be dissatised with the power that the

    have exercised, because giving someone amajorit o 10,001 rather than 10,000 ma eel

    less o a contribution than securing a win in a

    closel-contested election. In terms o actuall

    aecting who sits in Parliament, thereore,

    man votes are wasted.

    The notion o a wasted vote is one that

    needs some clarication. The term seems to

    carr an unortunate, and unintended, negative

    connotation about the voters choice, while in

    act it is just mechanicall descriptive o the

    wa the vote is processed b the electoralsstem.

    p No vote is reall wasted i that vote serves

    as a statement o what the voter believes her

    support or a part, a person, a polic or

    just a statement o belonging to a democratic

    communit.

    p Wasted votes count towards national and

    sub-national vote shares. Although these

    are not recognised b the electoral sstem,

    the pla some part in political discourse. For

    instance, a Conservative vote cast in Liverpool

    in 2005 was wasted in the normal sense, but

    it also contributed to the narrow margin b

    which the Conservatives won the most votes

    in England and thereore to strengthening the

    parts position.

    p Votes that are wasted in one election

    can be consequential in the next; votes cast

    or losing candidates can create momentum

    that is refected in the strategic choices o the

    parties, the views o voters and the result in

    the next election. A Liberal Democrat voter in

    Burnle in 2005 did not see his support elect

    an MP that time, but that vote helped establish

    the part as the clear competitor or the next

    election and thereb the environment that

    produced a Lib Dem gain in 2010.

    p The position is a bit dierent in marginalsand sae seats in a sae seat, the voter can

    tell prett well ex ante whether her choice will

    be to support a losing candidate or add to a

    winning candidates surplus. In marginals, the

    vote might turn out to be wasted (or a loser),

    to orm a part o a relativel small winners

    surplus, or perhaps even to be the decisive

    margin o victor. Voting or a potential winner

    in a marginal is thereore a bit like buing

    insurance it is not wasted, even i the polic

    does not pa o on that occasion.

    So, with these reservations about the term

    wasted vote, how man votes in the

    2010 general election were either or losing

    candidates (and thereore not translated into

    Chapter 7 The UK General Election

    6 May 2010

    Wasted votesin 2010

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    35Chapter 7Wasted votes in 2010 The UK General Election6 May 2010

    seats) or were surplus to those necessar to

    ensure a candidate was elected?

    The majorit o votes, 52.8 per cent, were

    cast or losing candidates and thereore did

    not contribute to electing MPs. Taking votes

    that ended up being surplus to winners

    requirements, the proportion o votes wasted

    or partiall wasted b the sstem was 71.1 per

    cent.

    This share is not unusual or the First Past the

    Post sstem as it operates in a multi-part

    context. In 2005 the corresponding shares o

    the vote were ver similar, with 52.4 per cent

    o votes cast or losing candidates, 29.3 per

    cent being necessar or winners, and 18.3

    per cent orming surpluses or winners.

    Votes cast or losing candidates have been

    consistentl more or less 50 per cent since

    Februar 1974, although the 2010 share is the

    highest in recent ears.

    The proportion o votes cast or losing

    candidates, or being surplus to winners

    requirements, is much higher under FPTP than

    in most other electoral sstems.

    45

    44

    46

    47

    48

    51

    49

    52

    50

    53

    54

    Share of vote for losing

    candidates 1974-2010

    Votes in 2010 election

    pSurplus or winnerspNecessar or winnerspFor losing candidates

    1974

    1974

    1979

    1983

    1987

    1992

    1997

    2001

    2005

    2010

    18.3%

    28.9%52.8%

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    36

    Women: House o

    CommonsThe overall number o women in the House

    o Commons ater the 2010 general election

    rose to another historic high o 143 out o

    650 seats. Since the election, the result o the

    Oldham East & Saddleworth b-election has

    nudged the gure up to 144. The proportion o

    women in the Commons now stands at 22.0

    per cent, compared to 19.5 per cent in 2005.

    This has placed the UK slightl higher up the

    table o womens representation in parliaments

    worldwide 52nd place. However, Britain still

    trails ar behind Rwanda, which is in rst place

    with womens representation at 56.3 per cent.

    Britain also remains behind most Western

    European parliaments, which tend to have

    proportional electoral sstems. It has been

    estimated that at the current rate o change

    and under the current sstem it will take a

    urther 200 ears beore we reach parit in the

    numbers o women and men in parliament.

    Election year Number of % women

    women MPs MPs

    1979 19 3.0

    1983 23 3.5

    1987 41 6.3

    1992 60 9.2

    1997 120 18.2

    2001 118 17.9

    2005 128 19.5

    2010 143 22.0

    In 2005 three quarters o all emale MPs

    represented the Labour Part; advancing

    observations that the level o womens

    representation in the Commons was largel

    dependent on Labours majorit. Concerns

    were raised that the number o women in

    parliament could potentiall decline i anotherpart dominated in uture elections, unless the

    proportion o women became more uniorm

    across the parties.

    Nevertheless, despite Labour losing its majorit

    in the 2010 election, the number o women

    in parliament has not decreased; although

    the composition o the lower chamber has

    changed. The House o Commons is now

    composed o more Conservative women and

    ewer Labour and Liberal Democrat women

    than in 2005.

    Party Number Increase / Proportion of

    of women decrease parliamentary

    MPs from 2005 party %

    Labour 81 -13 31.4

    Conservatives 49 +31 16.0

    Liberal

    Democrats 7 -2 12.3

    Other 6 - -

    High numbers o retiring MPs provided the

    opportunit or the three main parties to make

    real progress on womens representation

    in the 2010 election. Both Labour and the

    Liberal Democrats have achieved a rate o

    50 per cent women as candidates in seats

    with retirements. In total 152 male and 28

    emale MPs retired and the were replaced as

    candidates b their parties with 87 men and

    65 women.

    The Conservatives have increased their

    number o women b thirt, which is a

    signicant increase compared to 2005 (a

    percentage increase rom 8.6 to 15.7). Both

    Chapter 8 The UK General Election

    6 May 2010

    Gender and ethnicrepresentation

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    37Chapter 8Gender and ethnic representation The UK General Election6 May 2010

    number o women MPs and the recent general

    election has been no exception to this logic.

    In 2001 women made up 19 per cent o thetotal number o candidates; in 2005 this rose

    to 20 per cent; and in 2010 this increased

    again to 21 per cent, which resulted in the

    2010 election producing the highest number o

    women MPs in the UK to date.

    Party No. of Proportion of Number

    women total party of women

    candidates candidates % MPs

    Labour 190 30.3 81

    Conservatives 152 24.1 48

    Liberal

    Democrats 134 21.3 7

    However, there are several explanations

    wh the number o women candidates did

    not convert into more women MPs. First,

    although selection processes aim to increase

    the number o emale candidates, in order to

    signicantl increase the number o women

    in parliament under the First Past the Post

    (FPTP) electoral sstem these candidates need

    to be placed in winnable seats. For example, iwe take a look at the disproportional number

    o Liberal Democrat women MPs compared

    to the number o Liberal Democrat women

    candidates this indicates that a large number

    o these candidates were not placed in

    winnable seats. Secondl, in seats that are

    contested between emale candidates, this

    places signicant limits on the number o

    women who can be elected. For example,

    Bolton West saw Julie Hilling, Jackie Pearce

    and Susan Williams all contesting the same

    seat and Brighton Pavilion saw Caroline Lucas,Nanc Platts, Charlotte Vere and Bernadette

    Millam all standing. In total there were 11 seats

    around the UK where candidates rom the

    three main parties were all women, whereas

    Labour and the Liberal Democrats have lost

    emale MPs rom their ranks thirteen and

    two respectivel. However, since the overallnumber o Labour MPs has allen, this means

    the proportion o emale Labour MPs has

    increased rom 27.5 per cent to 31.4 per cent.

    Although Labour has lost thirteen women,

    the part remains ar ahead o the other

    parties in its proportion o women MPs. On

    the other hand, the Liberal Democrats appear

    to be going backwards in terms o womens

    representation; whereas in 2005 emale

    Liberal Democrat MPs made up 16.1 per cent

    o the parliamentar part, in 2010 this has

    decreased to 12.3 per cent.

    Despite an increase in the number o

    Conservative women, Labour still managed

    to retain the highest number o emale MPs.

    There are two main actors behind the high

    number o Labour women: the part placed

    more women candidates in winnable seats;

    and the placed a large number o women

    candidates in sae seats where the previous

    Labour MPs was standing down.

    Six emale MPs were elected rom the smaller

    parties 1 or the Green Part; 1 or Sinn Fein;1 or the SNP; 1 or the SDLP; 1 Independent;

    and 1 or the Alliance Part.

    Women: part

    representation

    There were 877 women out o a total o 4,134

    candidates in the 2010 general election.

    Although this gure was higher than in

    previous elections, it still onl amounted to 21per cent o the total number o candidates.

    It is logical to expect that a higher number o

    emale candidates will translate into a higher

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    38 Chapter 8Gender and ethnic representation The UK General Election6 May 2010

    proessional, et the report noted that it still

    remains more dicult or a candidate who

    does not t the white, male, middle-classnorm to be selected. Under the FPTP sstem,

    sustaining progress and increasing the number

    o women in parliament is heavil dependent

    on the commitment o the individual parties to

    gender equalit.

    Women: regional

    variations

    The number o women elected varied widel

    across the English regions. The North East

    region has the highest proportion o women

    10 out o 29 MPs (34.5%). It can be observed

    that the majorit o seats in the North East

    were won b Labour, indicating that perhaps

    this is an area where the parts polic o all-

    women shortlists or sae seats has returned

    a higher than average level o women to

    Westminster. In comparison, the region with

    the lowest proportion o women is the East o

    England 9 out o 58 MPs (15.5%). The table

    below outlines the ull regional breakdown o

    women MPs in each region.

    The proportion o women elected in

    Scottish constituencies has increased. In

    the new parliament, 13 out o 59 Scottish

    constituencies are represented b a woman,

    a rate o 22 per cent. This is a rise o 6.7

    per cent rom 2005, where onl 9 women

    were elected out o 59 constituencies in

    Scotland. The number o women returned

    to Westminster b Scottish voters is in stark

    contrast to the representation o women in

    the Scottish Parliament, which stands at amuch higher 33.3 per cent, achieved through

    a combination o proactive measures b the

    parties and a more proportional electoral

    sstem.

    in 262 seats the candidates rom the main

    parties were all men.

    The Sex Discrimination (Election Candidates)

    Act 2002 allowed political parties to use

    positive action in the selection o election

    candidates, should the wish to do so. This Act

    has now been amalgamated into the Equalit

    Act 2010, which extends the provision to

    exempt political parties rom sex discrimination

    law until 2030. For Westminster elections,

    Labour is the onl part to use this provision

    and the polic o all-women shortlists has

    remained important in addressing the gender

    imbalance in the Parliamentar Labour Part.

    The marked increase in the number o

    Conservative women MPs although not

    due to the use o all-women shortlists can

    be attributed to a determined eort b the

    Conservative Central Parliamentar Selection

    Board to place more women on their list o

    candidates, combined with a national swing

    towards the Conservative part.

    The Liberal Democrats also do not use all-

    women shortlists in their selection process.

    However, the Campaign or Gender Balance(ormerl the Gender Balance Task Force)

    provides training, mentoring and practical

    support to women candidates with the aim o

    increasing the number o women candidates

    in the part, and the number o those selected

    or winnable seats.

    The three main parties have adopted dierent

    approaches to candidate selection, each

    having a dierent impact on the number o

    women candidates standing in the 2010

    general election. The Speakers Conerenceon Parliamentar Representation (Januar

    2010) welcomed the eorts made b the

    main parties to ensure that local selection

    procedures were more objective and

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    39Chapter 8Gender and ethnic representation The UK General Election6 May 2010

    the Northern Ireland Assembl has a lower

    proportion o women in comparison to the

    number o women elected rom the region to

    Westminster, the main reason or this result

    is the low numbers o emale candidates put

    orward b the largest parties. The Democratic

    Unionist Part, Sinn Fein, and the Ulster

    Unionist Part stood a total o 16 emale

    candidates out o 118 in the 2007 Assembl

    election. It can be argued that given the low

    number o women candidates, the Single

    Transerable Vote sstem actuall served toboost the numbers o women elected to the

    Assembl.

    Black and ethnic

    minorit

    representation

    The 2010 election saw a signicant increase

    in the number o Black and Minorit Ethnic(BME) MPs rom 14 to 26, making up 4.0 per

    cent o the new Parliament. yet this gure is

    not refective o wider societ where people

    rom minorit ethnic backgrounds make up

    Women were elected in 7 seats out o a total

    40 constituencies in Wales. This represents

    17.5 per cent o the total number o Welsh

    MPs, the same proportion as in 2005. As with

    their devolved Scottish counterparts, this gure

    is ar behind the representation o women in

    the Welsh Assembl (46.7 per cent), which

    also elects members via a more proportional

    sstem.

    Interestingl, the majorit o women elected

    in Scotland and Wales were rom the Labourpart 11 and 6 respectivel suggesting that

    Labour has done more to increase womens

    representation in these areas than an other

    part.

    Northern Ireland has increased the number

    o women elected to Westminster rom three

    to our. These our women were all elected

    rom dierent parties Sinn Fein, Alliance

    Part, SDLP, and one Independent. Out o a

    total 18 MPs in Northern Ireland, the election

    o these women account or 22.2 per cent.Comparativel, the proportion o women in

    the Northern Ireland Assembl, elected under

    the single Transerable Vote stands at 15.7

    per cent (17 out o 108 seats). Although

    Region Total number of seats Number of women MPs % women MPs

    East o England 58 9 15.5

    East Midlands 46 11 23.9Greater London 73 24 32.9

    North East England 29 10 34.5

    Northern Ireland 18 4 22.2

    North West England 75 16 21.3

    Scotland 59 13 22

    South East England 84 14 16.7

    South West England 55 11 20

    Wales 40 7 17.5

    West Midlands 59 13 22

    yorkshire & Humber 54 10 18.5

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    40 Chapter 8Gender and ethnic representation The UK General Election6 May 2010

    The election has also produced several historic

    rsts in terms o BME representation. The

    rst three emale Muslim Labour MPs wereelected Shabana Mahmood in Birmingham

    Ladwood; yasmin Qureshi in Bolton South

    East; and Rushanara Ali, also the rst MP

    rom Bangladeshi origin, in Bethnal Green &

    Bow. Priti Patel was elected to the seat o

    Witham and became the rst emale Asian

    Conservative MP.

    In Maidstone and Weald, Helen Grant became

    the rst emale black Conservative MP and Dr

    Chinelu Susan Onwurah, in Newcastle upon

    Tne Central, was elected as the rst emale

    MP o Arican heritage.

    Representation in

    the cabinet

    The new coalit ion government under David

    Cameron and Nick Clegg has ailed to place

    more women in the cabinet. Out o 23

    cabinet members, onl 4 women have been

    appointed. These women are: Theresa Ma

    Home Secretar and Minister or Women andEqualit; Caroline Spelman Environment,

    Food and Rural Aairs; Cherl Gillan Welsh

    Secretar; and Baroness Warsi Minister

    without Portolio and Conservative part chair.

    Baroness Warsi has also made histor b

    becoming the rst Muslim woman to serve

    in the cabinet. However, none o the Liberal

    Democrat appointments to the cabinet are

    women.

    The UK is behind other European countries

    when it comes to womens representation inpolitics, and especiall women in the cabinet.

    The table below gives an overall comparison o

    womens representation in the lower houses o

    European countries.

    nearl 10 per cent o the UK population and

    thereore the current level o representation is

    still inequitable.

    Election Number of % of No. of

    year BME MPs BME MPs women

    BME MPs

    1987 4 0.6 1

    1992 6 0.9 1

    1997 9 1.4 2

    2001 12 1.8 2

    2005 15 2.2 2

    2010 26 4.0 8

    Women rom BME backgrounds did

    particularl well in the 2010 general election.

    There are now 8 emale MPs o black and

    ethnic minorit origin. This is a ourold

    increase on the 2005 Parliament where there

    were onl 2 emale BME MPs. Beore 2010,

    onl three BME women had ever sat in the

    Commons Diane Abbott (1987- ), Oona

    King (1997-2005) and Dawn Butler (2005-

    10).

    There were over 130 BME candidates in the2010 election, which is the highest number

    et to stand in a UK general election. The

    Labour part has increased its total number

    o ethnic minorit MPs b two to 15 (six

    women and eight men) making up 5.8% o the

    parliamentar Labour part.

    The Conservatives have also boosted their

    number o BME MPs in this election; there

    are now 11 Conservative MPs rom black

    and minorit ethnic backgrounds (two women

    and nine men), an increase o 9 rom the lastparliament. The Liberal Democrats whilst

    elding a record number o BME candidates

    did not achieve success in electing an o

    these candidates.

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    41Chapter 8Gender and ethnic representation The UK General Election6 May 2010

    Party Number of Increase / Proportion of Number of

    BME MPs decrease from 2005 parliamentary party % women BME MPs

    Lab 15 +2 5.8 6Con 11 +9 3.6 2

    Lib Dem 0 No change 0 0

    Lower House

    Rank Country Last Election % in

    1 Sweden Sep-10 45.0%

    2 Netherlands Jun-10 40.7%

    3 Finland Mar-07 40.0%

    4 Belgium Jun-10 39.3%

    5 Denmark Nov-07 38.0%

    6 Spain Mar-08 36.6%

    7 German Sep-09 32.8%

    8 Austria Sep-08 27.9%

    9 Portugal Sep-09 27.4%

    10 Estonia Mar-07 22.8%

    11 United Kingdom Ma-10 21.8%

    12 Ital Apr-08 21.3%

    13 Bulgaria Jul-09 20.8%

    14 Luxemburg Jun-09 20.0%

    15 Poland Oct-07 20.0%

    16 Lithuania Oct-08 19.1%17 Latvia Oct-10 19.0%

    18 France Jun-07 18.9%

    19 Greece Oct-09 17.3%

    20 Czech Republic Ma-10 15.5%

    21 Slovakia Jun-10 15.3%

    22 Slovenia Sep-08 14.4%

    23 Cprus Ma-06 14.2%

    24 Ireland Ma-07 13.9%

    25 Romania Nov-08 11.4%

    26 Hungar Apr-10 9.1%

    27 Malta Mar-08 8.7%

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    43Chapter 9The marginal seats The UK General Election6 May 2010

    also deserve an honourable mention or alling

    onl 42 votes short o gaining the seat rom

    third place, despite its lowl 226th place ontheir target list, as do the Lib Dems in Hull

    North, where a swing o 12.2 per cent was not

    quite enough to overturn Labours majorit in

    the Lib Dems 180th target.

    Onl three seats in Great Britain that changed

    hands required a swing o more than 10 per

    cent Cannock Chase, Montgomershire and

    Redcar. In Cannock, Harrogate, Winchester

    and the special circumstances o Norwich

    North, the high swing accompanied the

    retirement o an incumbent MP. This suggests

    that even in an election such as 2010 where

    there was wide variation in the size o the

    swing, parties could take the bulk o seats

    or granted there are 207 Labour seats

    outside the 8 per cent swing range, o which

    three were lost, a mortalit o around 1.5 per

    cent even in an election when the Labour

    vote dropped sharpl. O the 210 notionall

    Conservative seats, the mortalit rate was

    onl slightl higher, with two genuine losses

    to the Lib Dems in seats with small majorities

    (Eastbourne and Wells) and one seat that was

    voters in marginal seats pla within the British

    electoral sstem.

    The Conservatives thereore ocused

    their strateg on the marginal seats with

    a concentration that exceeded previous

    targeting eorts. Labour, o course, devoted

    a large part o its smaller resources into

    deending these seats, and the Liberal

    Democrats also ocused on the seats where

    the eort could make the dierence between

    winning and losing.

    The outcome: saeseats were... sae

    The marginal seats were once again the

    decisive element o the general election. The

    result in most sae seats was that which

    could be easil predicted rom the size o their

    majorities in 2005 and a knowledge o national

    trends. There were ver ew exceptions

    these are listed in the table below.

    The Conservatives in Hampstead & Kilburn

    Non-marginal seats changing hands in 2010, in rough order of implausibility

    2005 2010 Party target number % majority in 2005

    Belast East DUP Alliance - 41.3 (AP third)

    Redcar Lab LD 264 31.2

    Montgomershire LD Con 210 22.8

    Chestereld LD Lab 37 7.5

    Cannock Chase Lab Con 198 21.0

    Harrogate &

    Knaresborough LD Con 156 16.2

    Oxord West &Abingdon LD Con 130 13.4

    Norwich North* Lab Con 162 16.6

    Winchester LD Con 122 12.7

    Brent Central* Lab LD 86 19.0

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    44 Chapter 9The marginal seats The UK General Election6 May 2010

    is that the top 50 seats would all have gone

    with a much smaller than average swing, o a

    bit over 3 per cent getting a good result herewas superfuous. Where a bigger swing was

    needed was in the seats just ater the 100th

    target, where it reall would make the dierence

    between a parliamentar majorit and a hung

    parliament. The swing at this level o marginalit

    was actuall lower than average, at 4.8 per

    cent. The Conservatives also obtained a high

    swing in the seats the alread held in 2005

    (6.1 per cent). The pro-Conservative swing

    ended up being, rom the point o view o their

    hopes o winning a majorit, a bit maldistributed

    rather than ecient.

    The upshot o this pattern o swing is that

    there was ver little change to the extent

    o electoral bias in the 2010 election. The

    Conservatives are still in need o, i one applies

    uniorm swing, something like an 11-point lead

    or an overall majorit, just as the did on the

    electoral geograph o 2005. Labour could

    regain a majorit with a 4.6 per cent swing

    rom other parties, i.e. a popular vote lead

    o around 2 points, which is a bit more than

    won b the Lib Dems in 2005 but had a tin

    notional Tor majorit ater boundar changes

    (Solihull).

    The outcome: targeting

    made onl a marginal

    dierence

    One o the more surprising aspects o the

    2010 result is that the much-anticipated

    Conservative over-perormance in the marginal

    seats ailed to happen, or happened to onl a

    tin degree.

    The ollowing chart shows the swing rom

    Labour to Conservative in dierent categories

    o seat, according to their status in 2005.

    At rst glance, this seems to show that there

    was a substantiall larger swing in the closest

    marginals (6.2 per cent compared to 5 per

    cent nationall), but this is not the outcome

    that was the aim o the strateg. The reason

    Swing % 2010

    CONSERVATIVE SEATS

    LAB/CON MARGINALS 101-150

    SAFER LABOUR SEATS

    LAB/CON MARGINALS 51-100

    LAB/CON MARGINALS 151-200

    TOP 50 LAB/CON MARGINALS

    GREAT BRITAIN

    4 6 73 5210

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    45Chapter 9The marginal seats The UK General Election6 May 2010

    counteract the Conservative strateg.

    Anecdotall, ater a collapse in part activism

    in 2008 and 2009, morale started to recoverin late 2009 and this ma have been refected

    in a greater than expected level o Labour

    grassroots activit in the marginals. The

    impact o energetic incumbent MPs ma also

    have been underestimated, particularl in the

    context o the 2009 expenses scandal, and

    when it came to the vote, the high qualit o

    constituenc service oered b man marginal

    MPs was rewarded b their electors.

    Abandon indicates marginal seats deended

    b Labour where there was no incumbent;

    sta and ght are seats that were deended

    b incumbents. In seats where Labour

    incumbents stood and ought, the swing in

    2010 was barel over the national average,

    while in those with no incumbent it was

    signicantl better than average (2 per cent

    over national average, 1.1 per cent over

    marginals average). Further testament to the

    power o incumbenc was that Conservative

    MPs who gained their seats in 2005 beneted

    rom a swing that was well over average (3.2

    required on 2005s distribution o the vote.

    The question o electoral bias is addressed

    elsewhere, but t