"the turkey sandwich strategy" - master the art of repurposing
DESCRIPTION
According to the Content Marketing Institute’s annual report, 64% of B2B content marketers say they are challenged with producing enough content. It’s likely that you understand the importance of producing high-quality content on a regular basis. Blogs, infographics and videos can increase qualified traffic and conversions. The hard part is juggling content production with all of the other day-to-day responsibilities that you have. In this presentation, we’ll discuss the art of repurposing: leveraging existing content in order to scale future content production in an economical and pain-free way.TRANSCRIPT
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Steven Sha)uck Community Manager, Slingshot SEO @StevenSha6uck
Muhammad Yasin Director of Marke:ng, HCCMIS @MuhammadInc
INTRODUCTIONS
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THE CASE FOR CONTENT
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CREATING ���ENOUGH CONTENT ���
IS HARD
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CMI
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“64% of B2B content marketers say they are challenged with producing enough content.”
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THE ANSWER: REPURPOSING
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RICH MEDIA CONTENT
TURKEY SANDWICH STRATEGY
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REPURPOSE
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THIS WEBINAR AS A TURKEY
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WEBINAR
SLIDEDECK NOTES/OUTLINE AUDIO
GOOGLE+ HANGOUT RECORDING
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WEBINAR
SLIDEDECK
TRAINING MATERIALS SLIDESHARE
NOTES/OUTLINE
RECAP BLOG POST
AUDIO
PODCAST TRANSCRIPTS
QUOTES
PRINT MATERIAL
BLOG POSTS
INFOGRAPHIC WHITE PAPER
GOOGLE+ HANGOUT RECORDING
YOUTUBE VIDEO
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HOW TO GET STARTED
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HOW TO GET STARTED
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• Identify opportunities • Produce the "turkey" • Define possible repurposed elements before
releasing the "turkey" • Execute • STRETCH • Measure and refine • Don’t forget: have fun and be creative!
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