the true cost of distracted driving
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The True Cost of Distracted Driving. The True Cost of Distracted Driving. Presented by: Beth Rosenthal, Director of Safety Services VML Insurance Programs. What Can Be Measured. Cost of Distracted Driving. Property damage Lost earnings Loss of household activities Medical costs - PowerPoint PPT PresentationTRANSCRIPT
The True Cost of Distracted Driving 1
The True Cost of Distracted Driving6/11/2014
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The True Cost of Distracted Driving
Presented by: Beth Rosenthal, Director of Safety ServicesVML Insurance Programs
The True Cost of Distracted Driving
6/11/2014
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The True Cost of Distracted Driving
What Can Be Measured
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The True Cost of Distracted Driving
Cost of Distracted Driving
Property damage Lost earnings Loss of household activities Medical costs Emergency services Travel delays Vocational rehabilitation Lost time at work Administrative costs Legal Pain and lost quality of life
Economic and Society Impact of Motor Vehicle Crashes, 2010 NHTSA study.
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The True Cost of Distracted Driving
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Measurement
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You can’t manage what you can’t measure
Effects of driver training
Beyond the classroom
Geotab GPS telematics
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The True Cost of Distracted Driving
Auto Claim Losses
2010 2011 2012 20130200400600800
10001200140016001800
Number of auto claims
APANAL
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The True Cost of Distracted Driving
Auto Claim Losses
2010 2011 2012 2013$0$1,000,000$2,000,000$3,000,000$4,000,000$5,000,000$6,000,000$7,000,000
Cost of auto claims
APANAL
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The True Cost of Distracted Driving
Workers’ Compensation Losses
2010 2011 2012 20131620163016401650166016701680169017001710
Number of Workers' compensation auto loss claims reported
number of incidents reportedLinear (number of incidents reported)
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The True Cost of Distracted Driving
Workers’ Compensation Losses
2010 2011 2012 2013$0
$1,000,000$2,000,000$3,000,000$4,000,000$5,000,000$6,000,000$7,000,000$8,000,000$9,000,000
$10,000,000
Cost of Worker's compensation auto loss claims
Cost of reported incidentsLinear (Cost of reported inci-dents)
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The True Cost of Distracted Driving
Cost of Combined Losses
2010 2011 2012 2013$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
$16,000,000
$12,297,960
$10,554,903$9,947,403
$15,072,480
Combined cost of liability and workers' compen-sation auto claims
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The True Cost of Distracted Driving
Defensive Driving Fleet Safety and Training CampaignJanuary 2010 - Present
Where the Rubber Meets the Road campaign
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The True Cost of Distracted Driving
AL Loss ratio 2008-09
AL Loss ratio 2009-10
AL Loss ratio 2010-11
AL Loss ratio 2011-12
AL Loss ratio 2012-13
AL Loss ratio 2013-14
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
WTRMTR participant totalsLinear (WTRMTR participant totals)All other (non WTRMTR members)
WTRMTR: Loss Trend
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The True Cost of Distracted Driving
WTRMTR: Building the Foundation
Minimum requirements One hour instructional
training for at least 50 percent of all drivers
First year participants must train 90 percent of all drivers the first year
Fleet safety related Risk Management Guideline (RMG) elements must be achieved
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The True Cost of Distracted Driving
WTRMTR: Risk Management Guidelines
Basic Requirements 4.1 a. Has a determination been made if drivers have a valid
and appropriate license for the vehicle(s) to be driven? 4.1 b. Are motor vehicle records (MVRs) reviewed annually for
all employees who have access and permission to drive entity-owned vehicles or who are driving on the entity’s behalf? (existing drivers)
4.1 c. Are MVRs obtained for all new hires and reviewed prior to assignment of driving duties? (new hires/drivers)
4.1 d. Are drivers with records not conforming to your vehicle-use policy restricted from driving?
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The True Cost of Distracted Driving
WTRMTR: RMG
4.2 Is there a vehicle use policy and training on the policy that: 4.2 a. applies to all employees who have access and
permission to drive entity-owned vehicles? 4.2 b. Addresses personal use, non-employee use, or
permission for passengers? 4.2 c. Specifies only hands-free use of mobile communication
devices unless the vehicle is pulled off of the road in a safe location?
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The True Cost of Distracted Driving
WTRMTR: RMG (cont.)
Mid level member requirements Driver Training
8.1 a. Has member developed a written driver training program?
8.1 b. Have all employees that drive entity owned vehicles or drive regularly on the entity’s behalf received annual defensive driver training?
8.2 c. Are employees who operate specialized equipment and/or vehicles for which a commercial drivers’ license (CDL) is required provided with a briefing and a test drive prior to being assigned driving duties?
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The True Cost of Distracted Driving
WTRMTR: RMG (cont.)
Largest fleet member requirements Vehicle Accident
Review Program 12.1 a. Has member
implemented a vehicle accident review program with assigned staff responsibilities?
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The True Cost of Distracted Driving
WTRMTR
55 member participants 30 NSC DDC-4 Certified Instructors 158 instructors 12,401 driving employees 22,983 students trained $166,000 saved by participating members
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The True Cost of Distracted Driving
WTRMTR Honoring our Participants
Annual Recognition and awards banquet Positive reinforcement of the work being done Instructor update session – instructor training Instructor recognition – year level awards Entity recognition for meeting first year goals – most rigorous Overview and progress report on campaign New advances and next steps
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The True Cost of Distracted Driving
Primary Contributors to Crashes
Speeding 21% of the total
economic loss $59 billion $210 billion or
24% of overall societal harm
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The True Cost of Distracted Driving
Primary Contributors to Crashes
Drunk Driving 18% of the total
economic loss $49 billion $199 billion or
23% of the overall societal harm
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The True Cost of Distracted Driving
Primary Contributors to Crashes
Distraction 17% of the total
economic loss $46 billion $129 billion or
15% of the overall societal harm
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The True Cost of Distracted Driving
GO6 Advantages
Simple, plug and play installation Built-in accelerometer measures harsh braking,
hard cornering, and rapid acceleration Built-in audible beeper for instant driver feedback Fully expandable, G3 device ensures years of service without
fear of obsolescence Works in all classes of vehicles
Full I/O capability for plows, bus doors, and emergency lights and siren status
Lifetime hardware warranty
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The True Cost of Distracted Driving
All Vehicle Types
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The True Cost of Distracted Driving
Small and Portable
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The True Cost of Distracted Driving
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Installation
Locate the vehicle OBD port
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The True Cost of Distracted Driving
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Installation
Plug in the unit
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The True Cost of Distracted Driving
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Installation
Three confirmation beeps and lights
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The True Cost of Distracted Driving
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Installation
Zip tie into place
Cut pigtail on zip tie
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Installation
Ready to go!
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The True Cost of Distracted Driving
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MyGeotab Portal
24/7 access from any PC, tablet, or smartphone, unlimited users
Automatic e-mail and text alerts, customized reports
Data backed up for two years at no cost
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Safety Trending Reports
Daily, weekly, monthly trend information
Visual data based on vehicle groups or specific drivers
Illustrates driving trends, helping managers develop achievable driver safety performance benchmarks
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In-Vehicle Driver Coaching
Easy for drivers to improve on-road driving behavior
In-vehicle alerts notify drivers of unsafe/risky driving events
Once corrected, such as reduction in speed, alerts will cease
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In-Vehicle Driver Coaching
Immediate notifications, second-by-second reports
See what happened 30 seconds leading up to accident
If hit while parked, can help prove no-fault to insurance
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In-Vehicle Driver Coaching
More than a safety-driven technologyAllows fleet monitoring, increases efficiency, ensures accountability, reduces fuel/maintenance costs.Provides an effective tool for monitoring I/O status in buses, plows, and other equipment.
Near real-time tracking of
vehicles
Reduce Engine Idling and
Speeding to Save Fuel
Verification of work/
accountability
Monitor and Manage
Maintenance and Mileage
Prevent/Monitor unauthorized
use
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The True Cost of Distracted Driving
Geotab Mapping
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The True Cost of Distracted Driving
Breadcrumb Trail Highlighting Exceptions
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The True Cost of Distracted Driving
Cost of Innovation
Geotab unit ~ $100 (one time cost) Monitoring ~ $242 annually Equates to about $1 per day per vehicle One claim average up front cost $3500 10% of fleet causes 90% of claim costs
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The True Cost of Distracted Driving
Challenge
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