the trillion dollar battle for the plugged-in smb - meenakshi alexander, manager sales (south east...

1 Profit from the CloudTM

2

Profit from the Cloud TM

The Trillion $$ battleWhat you need to know to

Profit from the Cloud

Meenakshi AlexanderManager Sales– South East Asia / INDIA

33 Profit from the Cloud TM

$1,000,000,000,000


Segments - Cloud Service Provider Consumer & Enterprise Clouds Cannot Meet Needs of SMBs

EnterpriseSMB

• Cost-sensitive

• Paid

• Basic customization

• Reseller support

Consumer

• Cost Sensitive

• Free & Easy

• One-size fits all

• Expensive / Capex

• Built to Specs

• Premium Support

http://www.ctrls.com/index.php


SMB Universe – Big and Diverse

IndustryS

ize

Geography


Parallels makes it easier for service providers to

profit from the SMB Cloud with

Software, Expertise & Partner Ecosystem


EX

PE

RTIS

EEC

OS

YS

TEM

SOFTWARE

Profit from the Cloud!™Profit from the Cloud!™


Parallels SMB Cloud Insights™

• In 2012, Parallels invested $2M in primary research

• We spoke to 5,200 SMBs in 13 countries

• We were featured in 100+ blogs, print publications in APAC, EMEA, and the Americas reaching millions of readers


Global SMB cloud market

Hosted Infrastructure

Web Presence

Communication and Collaboration

Business Applications

Current Market 2011 = $34B

Estimated SMB Market in 2014 = $68B

14

27

7

11

4

10

9

20

Source: Parallels SMB Cloud Insights™, 2012

$34Billion and growing fast


Top trends for Hosted Infrastructure

Security and server backup are the most popular add-ons for hosted infrastructure – both for current adoption and future purchase

SMB hosted infrastructure market in China has grown

by 40% over the past year and will continue growing

by at least 29% Y-o-Y through 2015.

Encouraging Indian SMBs with in-house servers to

switch to hosted servers could add 350K new hosted servers to the market

SMBs with 10-50 employees were 4x more likely to choose a hosted server than an in-house server in 2011-2012.

Source: Parallels SMB Cloud Insights™, 2012 (Australia, China, India, Japan)


Top trends for Web Presence

SEO and security are the fastest growing web applications among Australian SMBs

Over 60% of Chinese SMBs plan to increase spending on their current web presence services over the next three years.

10% of Indian SMBs now have a business Facebook page – nearly 2x more than have websites!

Over 280K Japanese SMBs added a website in 2011-2012 – we expect this growth to continue over the next 3 years


2.5 Million websites


Top trends for Communication & Collaboration

Australian SMBs rank hosted premium email brand equally as important as price – SPs should consider having both branded and value business email offerings.

Medium SMBs’ use of hosted business email grew over 200%, fueled by switching from free email providers to paid hosted accounts.


6% of Chinese SMBs use hosted PBX - 2-3x higher penetration rate than in developed countries in APAC.

45% of Indian SMBs would consider hosted PBX when they add a new location to their business.


File sharing, online backup & storage, and instant collaboration are the top applications across APAC

1. File sharing2. Payroll/HR3. Phone conferencing4. Online backup & storage

1. Instant collaboration2. File sharing3. Online backup & storage4. Payroll/HR

1. File sharing2. Phone conferencing3. Online CRM4. Support/Help desk

1. Online accounting2. Instant collaboration3. File sharing4. Online backup & storage

1. File sharing2. Web conferencing3. Online backup & storage4. Instant collaboration

1. Phone conferencing2. Online backup & storage3. Instant collaboration4. File sharing

1. Online accounting2. Online CRM3. Web conferencing4. Online backup & storage

Top 2012 Applications Top Growth Applications

1. Online accounting2. Instant collaboration3. File sharing4. Online backup & storage



36% of U.S. SMBs have never heard of hosted PBX – those who successfully educate SMBs will profit from the huge growth in this

cloud service.

Globally, the world wide SaaS market will grow to $20B by 2014.

Did you know that phone conferencing is one of the top SaaS applications demanded by SMBs worldwide?

32% of U.S. SMBs with online content management applications plan to increasing spending on it – are you providing the right SaaS applications to your

SMB customers?.

31% of U.S. SMBs plan to increase their spending on web presence and web applications in the next 3 years.

41% of U.S. SMBs have no dedicated IT staff – do you know how to sell to them?

Did you know that over 60% of the growth in web hosting will come from the emerging markets in the next 3 years?

Did you know that small SMBs were three times more likely to go to the cloud for their servers than to buy in-house infrastructure thispast year?

Fewer than 25% of SMBs with hosted email world-wide pay for premium services.

Do you know the SaaS applications that SMBs want to buy? Over 1 million U.S. SMBs plan to add online back-up in the next 3 years.

Convincing U.S. SMBs with in-house servers to convert to hosted servers could grow the IaaS market by over 30% in the next 3 years.

77% of U.S. sole proprietorships design their websites in-house.

New Parallels research shows the cloud services market in the developing world is growing over 3x as fast as the developed world market.

Did you know that over 1 million U.S. SMBs entered the cloud services this market in just this past year?

By 2014, U.S. SMBs will spend as much on hosted PBX as they do on Web Presence.

The U.S. hosted PBX market grew 84% this year among the smallest SMBs - and more and more SMBs demand hosted PBX to give them access to enterprise-level tools.

New Parallels research shows the cloud services market in the developing world is growing over 3x as fast as the developed world market.

Of the US’s 21 million sole proprietorships, 11% more have a Facebook page than a website.

SMBs are getting more social. Facebook page use grew 25% among U.S. SMBs in 2011.

Get To Know Your Customers


The Traditional SMB IT Ecosystem

148M SMBs1000s Distributors

100,000s Resellers

10,000s ISVs/HW Builders

Develop Manufacture

Package

AggregateDistribution

IntegrateSolutionsUp-sell

Cross-sell

Consume


The New SMB IT Ecosystem

10,000s ISVs/HW Builders

1000s Distributors

100,000s Resellers

10,000s ISVs100,000s Resellers

148M SMBs

10,000s Service Providers


Parallels Automation

Parallels Business

Automation Standard

APS: Application Packaging Standard

Standardises the packaging of software and services for cloud distribution

Enabling Seamless Distribution

10,000s ISVs10,000 Service

Providers1,000,000 Resellers

148M SMBs

Reseller Panels

Customer Panels

APS Parallels Plesk Panel


44%Growth in services

H1 2012

100+new applications

this year

400+APS applications

Leveraging the APS portfolio

Profit from the CloudTM

http://www.pinnaclecart.com/index.htm


Parallels Software Suite


Infrastructure


Web Presence and Web Applications

Certified Services

• SEO• SEM• Backup• Security

• Voice• Data• Video• Presence

• Backup• Monitoring• Security• Network

Tools

• Verticals

Control PanelsParallels Panel for Customers & Channel

VirtualizationParallels Virtuozzo Containers,

Parallels Server Bare Metal

BillingParallels Business

Automation

ProvisioningParallels Operation

Automation


Parallels Plesk Panel 11

Certified Services

Web Presence andWeb Applications


Infrastructure


Control Panels

Virtualization

BillingProvisioning

Parallels Plesk Panel 11

Optimised websites on mobile devices and mobile server monitoring app.

Industrial grade security protects customers data and websites

NGINX high performance edgeserver technology

2/3 less reported incidents than any version of Parallels Plesk Panel

Made for the cloud and easy to use for hosters and website owners

Widest operating system support including Microsoft Windows server

The Best Gets Better


Parallels Web Presence Builder

Certified Services

Web Presence and

Web Applications

Communication and

Collaboration

Infrastructure


Control Panels

Virtualization

BillingProvisioning

Web Presence Builder

Drag and drop modules integrate with hundreds of social networking sites

Fully customisable to meet SMB needs

Over 100 WYSIWYG templates

Integrates with other Parallels products

Ideal for small businesses who want to establish an online presence quickly and cost-effectively


Web Presence Builder


Parallels Cloud Server 6.0The next generation of cloud servers

Certified Services

Web Presence andWeb Applications


Infrastructure


Control Panels

Virtualization

BillingProvisioning

Parallels Cloud Server 6.0

Storage optimised for the cloud

Lowest Cost

Fast

No single point of failure


Free disk space is assigned to

the cluster

Chunks are replicated and

distributed across Chunk Servers

Metadata Server identifies and tracks chunks

PCS identifies unused

partitions

From Disks to Parallels Cloud Server 6.0

Storage Network

Free

Free

Free



Parallels OperationsAutomation

ParallelsBusiness

Automation

Parallels Business Automation for billing,payments, workflow, marketing and branding….

together offer seamless service management and billing for highly efficient self-service

Modules: SaaS, hosted exchange, hosted share point, shared hosting, dedicated servers and VPS

New features include Hosted Microsoft Exchange, hosted Microsoft Lync and Hosted PBX

Parallels Operations Automation for provisioning, monitoring, server and application management …

Used by the largest telecom operators and the top hosters globally

The leading hosting and cloud services delivery solution


Ser

vice

s

Back Office

APS Catalog

Payment Go

Marketplace

Domain Registrar

Hosted Internally

Ho

sted

Ext

ern

ally

Helpdesk

Billing

CRM

ApacheGood Mobile

Parallels Containers

MS CRM

400+ APS Apps

ERP

MS Exchange

BlackberryOpen-Exchange

SSL

Ag

gre

gat

e

Inte

gra

te

Integrate

Provision

MS SharePoint

AggregatedSaaS




Winning the Trillion Dollar Battle

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SOFTWARE


EX

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RTIS

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SOFTWARE


EX

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CO

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SOFTWARE


$1,000,000,000,000


Thank You

[email protected]

the trillion dollar battle for the plugged-in smb - meenakshi alexander, manager sales (south east...

Documents

parallels smb cloud

global smb cloud market

market smbs

indian smbs

hosted pbx

hosted accounts

japanese smbs

hosted infrastructure