the traditional sales funnel is dead
DESCRIPTION
A workshop on marketing and sales process, and how it has changed, and what it means.TRANSCRIPT
The Traditional Sales Funnel
The Modern Sales Funnel
What we will cover in this session:
How social media fits in What many SME’s get
from it 7 steps to take to get
with it How to test & measure it Consider Consumer’s
thinking Suggest a strategy SELL you on why you
should be thinking about it
What businesses use social media for:
SME’s gaining customers via social Media?
% of customers who will buy from brands they follow?
% of Facebook users likely to buy from brands they follow?
Getting with the programme
Getting with the programme
Getting with the programme
Getting with the programme
Getting with the programme
Getting with the programme
Getting with the programme
Attracting Prospects....
Key principles recap:
A Strategy:
Social media, or social networking, is simply a powerful megaphone
Keeping the funnel full
Content is everywhere:
Blogs – yours & other people’sTwitter stories & linksLinkedIn articlesYou Tube video’sNewsletters – yours or subscription
Everything you talk about to one client, others will want to hear....
The Result of engagement
Thoughtful focus on THEM
Understanding them and their issues
Investing TIME in the relationship
Having a PLAN
Building ADVOCATES
Drawing business to you