HERE’S WHAT THE FUTURE HOLDS!A Growth Engineering PresentationCreated: January 2017

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(TRADITIONAL) E-LEARNING IS DEAD…

THE TRADITIONAL METHOD OF DELIVERING ONLINE TRAINING IS BUILT ON A FALSE PREMISE AND MUST BE DESTROYED

IT ASSUMES THAT ONE-OFF LEARNING EVENTS ARE EFFECTIVE

BUT LEARNING IS A

JOURNEY…NOT A DESTINATION!

OF ANY LEARNING INTERVENTION?

WHAT’S THE

THE GOAL SHOULD BE BEHAVIOUR CHANGE

HOW ELSE WILL IT DRIVE A RETURN ON INVESTMENT?

INFORMATION DUMPS ARE

EASY

CHANGING BEHAVIOUR IS

HARD(BECAUSE YOU HAVE TO GO FURTHER ALONG BLOOM’S TAXONOMY)

ANY SUCCESSFUL

LEARNING SOLUTION

MUST HAVE THIS GOAL

IN MIND: BEHAVIOUR

CHANGE!

BUT THAT’S NOT ALL!IT ALSO NEEDS TO BE…

FUN!

BECAUSE…ENTERTAINMENTALWAYS BEATSEDUCATION!(WE GRAVITATE TOWARDS THINGS WE LIKE TO DO)

DID YOU KNOW: GAME-BASED LEARNING SCORES 11% HIGHER THAN TRADITIONAL LEARNING IN TERMS OF FACTUAL KNOWLEDGE!SOURCE: THE UNIVERSITY OF COLORADO

BUT IT ALSO NEEDS TO SUIT THE WAY WE WORK NOW…

IT NEEDS TO BE MOBILE!

BECAUSE WE OWN (ON AVERAGE) 7.7CONNECTED DEVICES AND USE 3.3

EACH DAYSOURCE: ADOBE

AND IN SEPTEMBER 2016, MOBILE USAGE OVERTOOK DESKTOP FOR THE FIRST TIMESOURCE: THE TELEGRAPH

BUT IT ALSO NEEDS TO BE DELIVERED IN:BITE…SIZED…CHUNKS…OVER… TIME!

BECAUSE MICRO-LEARNING IS 17% MORE EFFICIENTSOURCE: THE JOURNAL OF APPLIED PSYCHOLOGY

AND THE AVERAGE HUMAN’S ATTENTION SPAN IS GETTING SHORTER…

2000: 12 SECONDS2015: 8 SECONDS (GOLDFISH HAVE AN ATTENTION SPAN OF 9 SECONDS!)SOURCE: THE TELEGRAPH

AND IT’SQUICKERQUICKER

EASIERAND EASIER

TO MAKE!(AND CHEAPER)

IT NEEDS TO OFFER REINFORCEMENT

LAST BUT NOT LEAST…

BECAUSE 90% OF ALL LEARNING EXPERIENCES ARE INFORMAL

SOURCE: 70:20:10

AND BECAUSE SOCIAL IS THE BRIDGE BETWEEN LEARNING AND BEHAVIOUR!

IT NEEDS TO BE:FUN

IN SUMMARY

MOBILEBITE-SIZEDCAMPAIGN-DRIVEN SOCIAL

WHAT WOULD A SOLUTION LIKE THIS LOOK LIKE?

MOUNTAIN MASTER BUBBLE BLASTER POLE POSITION

WHAT WOULD A SOLUTION LIKE THIS LOOK LIKE?

QUESTS (CAMPAIGN SCREEN) KNOWLEDGE BATTLES SOCIAL CHALLENGES

LEARNING CAMPAIGNS ARE THEFUTURE!

THANK YOU FOR WATCHING!ANY QUESTIONS?

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