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The Top 5 Webinar

Formats Your Guests

Will Love

About the author

Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of

the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik

ultimately sold that business to a larger international media company.

After working as a consultant and marketing strategist for

small and medium businesses on four continents, Eirik realized his passion and talent was helping other entrepreneurs be super-

successful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work.

Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never

know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client

growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports

with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers

better. These reports is a must read for anyone in the "biz".

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There's just no getting around it: Webinars are a "must" nowadays in

every internet marketer's bag of essential tools. And it doesn't matter

if you're not quite ready to go that route quite just yet -- it still needs

to be thought about, planned for, envisioned (and, if necessary,

tabled), ready to set in motion when the time comes.

Choosing Your Format

By format, think "the way you present the webinar"; not "the technical

software or equipment to set it up" -- that part comes further down

the road, when you're getting ready to roll.

By format, we're thinking of style.

Are you happier getting up, speaking your pre-prepared piece and

leaving the stage with no audience interaction?

You'd probably be most comfortable doing an on-demand,

Presentation style webinar.

Are you most comfortable engaging immediately and interacting with

others around you?

The "live feed" Question and Answer format should really

switch you on and get those creative sparks snapping.

Are you even more comfortable when the focus is off you and on

someone else?

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The Interview style is most likely your best format.

Is your biggest asset your connection to industry experts and authority

figures?

You're particularly lucky, because you have two popular options

to choose from:

1. Coordinating and hosting a Summit, consisting of

expert guests presenting their own mini webinars -- all on

your single topic of choice

2. Coordinating and hosting a Panel, where you introduce

your topic and guests, and invite members of your

audience to engage the experts with questions

You're probably already thinking that one particular format appeals to

you more than others. Before you commit yourself, however, it's a

good idea to analyze the webinar process a little further, in order to

truly validate your choice.

We need to take a deeper look at:

1. Why each format works -- and if it's going to work with your

particular audience and subscriber list

2. The level of difficulty -- The simple truth is that some formats

are easier to set up than others!

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3. Your own level of skill or ease -- in several areas:

Public speaking

Interviewing

Software or technical platform experience

If you've reached the point in your sales funnel where you really can't

put off hosting a webinar, but you're intimidated by the thought, just

remember that knowing exactly what you're doing and how to do it are

half the battle. (The other half is practice -- and you can only master

that by jumping into the pool with all the skills at your command.

Knowing what you're doing, and why, can calm a lot of those nerves,

however. So let's take a look at five highly-popular and successful

webinar formats and explore them a little further...

5 Top Webinar Formats

Here is a quick overview of the top five webinar formats -- and why

they work.

1. Presentation Style Format:

Listener Interaction Level: No real-time interaction

Presenter Difficulty Level: Beginner

Why Your List Will Love This: A webinar presentation is ideal for

providing instruction and training to your subscribers, particularly in

subjects that are better presented visually (e.g. "How to set Up a

WordPress Blog").

No Fluff Reports - http://nofluffreports.com

Many registrants will appreciate accompanying .PDF "how to" guides or

workbooks they can refer to anytime -- either as part of your "course"

or as an optional upsell.

Why You Will Love This: If you're nervous about live interaction or

new to webinar hosting, the Presentation Style format allows you

create your event ahead of time in a no-pressure environment,

controlled 100% by you. It allows you to grow comfortable with the

format on a technical as well as psychological level. Plus you can

incorporate the profit-increasing principle of exclusivity by promoting

your event as available only for a limited number of registrants.

2. Interview Format:

Listener Interaction Level: You can allow interaction... or not.

Presenter Difficulty Level: Beginner-Intermediate

Why Your List Will Love This: Hearing a niche expert spill secrets is

a highly-attractive lure for members of any niche. They may not really

know who you are yet -- but your celebrity guest will be a treat they

can't resist.

Why You Will Love This: If you're at all nervous about hosting a

webinar, talking one-on-one to a more experienced guest --

particularly if they are someone you, yourself, are comfortable with

(e.g. your coach, your affiliate manager, an expert you have a pre-

existing relationship with, etc.) -- can really help your nerves by

removing the limelight from you and your inexperience. The guest

takes the "heat" and shares the responsibility of making the "sale" (if

there is one).

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3. Question and Answer Format:

Listener Interaction Level: Heavy, controlled

Presenter Difficulty Level: Intermediate

Why Your List Will Love This: They get to ask either you or their

favorite industry expert that you're showcasing their most pressing

questions -- and get immediate answers, tips and solutions

Why You Will Love This: You get to find out instantly what's

bothering your registrants the most, tipping you off to product creation

needs in your niche.

If you are the person answering the questions, you also get a chance

to showcase your knowledge and skills, creating loyalty and a

memorable connection.

4. Panel Format:

Listener Interaction Level: Optional. You can choose to allow no

audience questions or interaction, merely showcasing the guests... you

can allow questions any time... or you can specify a limited period of

interaction afterwards

Difficulty Level: Intermediate-Expert

Why Your List Will Love This: More experts, more help with their

niche topic -- all presented in a focused, highly-effective format.

Why You Will Love This: Again, your guests take the heat while you

sit back and take notes on possible product ideas. You can also

repurpose the knowledge they share as high-value upsells.

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5. Summit Format::

Listener Interaction Level: Optional. Again, you can choose to

allow no audience questions or interaction, merely showcasing the

guests... you can allow questions any time... or you can specify a

limited period of interaction afterwards

Difficulty Level: Expert. If presented as a live event, requires more

technical skill.

Why Your List Will Love This: The real-time feeling of interaction at

the top niche level provides excitement as well as maximum benefit.

It allows them to attend a "live" event as if they're in the room...

without incurring travel expenses or losing time they can't afford.

Why You Will Love This: Hosting a successful summit not only

showcases your skills but fast-tracks your niche prominence and

status. You can repurpose recordings, selling them at a higher ticket

price. You can attract powerful JV partners and make affiliate sales, as

well as build your list through your guests' own promotion efforts.

To clarify things a little more: What pushes the difficulty level up often

has nothing to do with your interviewing skill or ease with public

speaking. For instance, in the case of hosting a "live feed" summit,

the process itself requires many more steps, components and

coordination than a simple, one-person interview -- but if you're able

to comfortably put it together, your rewards ought also to be

significantly higher!

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A good rule-of-thumb: The higher ticket price you put on the

services you are promoting, the more sophisticated the

webinar format you'll likely need.

For example, if you're hoping to use your webinar indirectly to

promote your one-on-one, ten-spot-only $2,700 coaching package, a

Summit format (showing you can easily connect and network with the

biggest names in your niche) is the ideal, authority-building, high

value choice.

If you're just starting out, however, interviewing your coach or another

niche celebrity who will use your webinar recording as a JV bonus for

her list is a valid and valuable way to start.

Free or Paid Webinar?

There is one other choice you must make: To start out with a free or

paid webinar.

A free webinar is a great way to deliver high value content to your list

while building it at the same time. It's also a great vehicle for

introducing a new product or service by:

1. Showing the need for what you're ultimately selling

2. Demonstrating why you alone can best deliver what is needed

This type of free webinar should always conclude with at least one

call to action -- even if it's just an invitation to sample your expertise

further by taking advantage of a free half-hour phone consultation.

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Your paid webinar should stand alone as an information product in its

own right. The exciting part about this type of information product:

It's created on the spot in real time, and you typically have only

limited control over the content, if you are interacting with either

guests or your audience. Presented wisely and subtly guided with

skill, this type of product truly answers your target market's deepest

needs and comes off as an extremely valuable product, enhancing

your reputation in the best possible way.

Cost vs. Profit

If we're going to examine the feasibility of making real money with

webinars, it's necessary to take a look at costs as well as possible

profits.

The more sophisticated the system, the higher the cost. However,

there are definitely occasions when your ROI (return on investment)

will far outweigh your initial outlay for webinar costs.

That being said, it doesn't automatically follow that the most

expensive set up is necessarily the most sophisticated or interactive.

It pays to shop around, and particularly to ask for feedback from peer

entrepreneurs who have tried the system you're interested in.

It's also not advisable to go into debt over webinar set up. If you can't

afford a particular set up, chances are your business won't be quite

ready for it, anyway.

No Fluff Reports - http://nofluffreports.com

Start out with something simpler -- perhaps a celebrity/niche expert

interview instead of the Summit you're dreaming of hosting.

Only you will be able to make the final decision on this, so don't just

look at figures: Listen to your market -- and your gut. If you've got

all the guests lined up and your market research is positively

screaming that your Summit event is going to be a high ticket, smash

success, go for it. Explore every option for financing your webinar.

It's definitely a risk, however -- but that's what being an entrepreneur

is all about: Having the vision and jumping in, while others dither at

the edge of the pool, endlessly talking about whether or not they

should get their feet wet.

How Do You Do It?

Live Feed: Real-time "as it happens" webinar, with your participants

in an online "room" all together.

On Demand: Single pre-recorded webinar, retrieved by your

customers "on demand".

Why You Can't Afford Not To Host a Webinar

No other vehicle does it all so completely:

Creates real-time connection

Adds extra dimensions (auditory, visual) to your

presentation and delivery

No Fluff Reports - http://nofluffreports.com

Builds your list

Attracts powerful JV partners or experienced affiliates

Allows you to repurpose content or create upsells

Maximizes your product by diversifying your delivery

format

Adds a new dimension to your offerings

Showcases your skill and cement your status

Attracts industry experts (as guests, or as panel or summit

members)

Creates excitement through the immediacy of the event

Creates loyalty in your attendees, encouraging repeat

sales

When considering the benefits of adding webinars to your sales funnel

-- either as a regular part of your marketing or even just as an

occasional "extra" -- its worth while investigating this valuable, high-

return option further.

And remember -- you can always tailor your webinar format to suit

your individual skills, style and preferences. There's a webinar for

every presenter -- as well as for every type of audience.

Which format most appeals to you?

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Before You Go...

"Learn How to Put Today's Most Powerful Marketing Technique to Work for Your Business"

This quick-read, step-by-step plan gives you all the everything you need to

implement webinars into your business today. It covers things like:

The pros and cons of the top 6 Webinar

providers - so you don't get stuck paying for

services you don't need.

My 7-step dress rehearsal plan - to

ensure a trouble-free presentation even

if it's your very first!

15 essential tips for making the most of

your webinar - not only for your audience,

but for you and your JV partners as well.

Powerful tips to help you turn even

free webinars into money making events

- without being a pushy salesman.

Plus tips for analyzing your performance

(and that of other presenters) after the fact - so every webinar you do is better than

the last.

And so much more! If that sounds good...

Click here to check it out for yourself today

http://nofluffreports.com/how-to-host-successful-money-making-webinars

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Success Strategies for Marketing Your Online Business

Offline If you're ready to go offline in a big way, be sure to grab a copy of my new report,

"Success Strategies for Marketing Your Online Business Offline." It covers

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Breakout SEO - Powerful Strategies That Get YOU

Organic Traffic Search Engine Optimization is an important part of growing a successful business.

“Breakout SEO – Powerful Strategies That Get YOU Organic Traffic” takes the

guesswork out and shows you how to get the job done for serious results.

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Link Building Battle Plan Speaking of saving precious time, I’m a big fan of shortcuts. Why re-invent the

wheel and research facts I’ve already spent weeks putting together? Just download

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Keyword Treasury - Discover The Hidden Gold In Your

Keywords Want to know even more about conducting keyword research and using keywords to

build a sustainable, profitable online business? Be sure to grab a copy of Keyword

Treasury today. It's packed full of valuable information about researching and using

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Business Advertising in a Social Media World If you need more information – instantly – on exactly what services each Social

Media platform offers, you can find mini-reviews on 18 of the most popular in my

Special Report.

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Business Blogger’s Manual - How To Increase Your

Business Income… The Business Blogger’s Manual: “How To Increase Your Business Income With A

Blog” is a 20 page informative report that will get you blogging, or improve what you

are already doing with your blog. This report is designed to help you increase the

bottom line of your business. It helps you by showing you exactly what you need to do

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into this report that was created to help your blog attract quality traffic. You may not

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Information Product Brainstorm - From Ideas To

Creation It really is possible to create an information product empire. Getting started might be

the hardest part, but my report: Information Product Brainstorm, will help you earn

the title Information Marketer in record time. Grab a copy today, and you'll get your

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Passive Income Blueprint - Strategies For Earning Big

With Info Products Once you make the decision to start an information marketing business and a

passive income stream there are a number of questions you’ll want to answer.

You’ll want to choose and research a profitable niche – one you’re interested

and/or passionate about. You’ll need to decide on the who’s, what’s, where’s,

when’s and why’s of your first information product.

You need a plan …a blueprint!

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Marketing With Content If you want to learn how to create and market your business with content, this report is

really a must read. It will help you learn how to use content to build your business for

long-term success. If you want real results, marketing with content is the best way to

get it.

Grabbing this report is the best way to go to learn all you need to know to get your

content marketing campaign started today. Don’t miss this chance to learn and grow

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Membership Sites Roadmap Not sure a membership site is right for you? Don't worry! A membership site can

work in any niche from weight loss to real estate to gardening. Anything people

want or need to learn about a topic, there's room for a membership site, because the

truth is, people will pay for quality information. If you can fulfill that need, then you

owe it to yourself to grab a copy of Membership Site Roadmap.

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Niche Marketing - Busting the Saturation Myth Did you know that most new businesses fail? Don’t be a statistic. Do your research,

find a great niche, and in no time at all you’ll be one of those marketers who only

work a few hours a day. Go get your copy of “Niche Marketing: Busting the

Saturation Myth” and get started right away.

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Online Membership Site Manual So many people are looking for ways to either start their own online business or

increase the profits of their current Internet business. One way to create more money

for you is to start a membership website. The benefits of owning a membership site

are numerous.

If you're looking for a way to increase your online business profits or even start your

very first business on the web, I recommend you take a look at this in-depth report all

about membership sites. You'll learn what they are, how they work and even get

ideas for starting your own quickly and affordably.

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The Essential Guide To Outsourcing Online You can't afford not to look at how outsourcing can have a positive impact on the

profits of your business. So, hurry over and get your copy of this informative and

business changing report right now.

You'll learn how to quickly implement outsourcing in your business so you can start

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Product Launch Wealth - How To Successfully Launch

Your New Product Have Them Begging to Buy Your Info Product. Info product creators everywhere are

missing out on something by quickly throwing together a product and sales avenue

online. They're missing out on a whole lot of money that COULD be in their pocket if

they would just do one thing before they rush to get their product up and selling.

With info products, it's all about the pre-launch! You've got to get your prospects

excited about what you're going to offer. Make them really anticipate the launch and

want your product before it ever even hits the web.

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Sales Funnel Strategies Starting your online business with sales funnels is an important process. The best way

to open the door to success is by starting at the beginning. “Sales Funnel Strategies:

How to Work Your Sales Funnel for Bigger Profits” can walk you through the entire

process, step by step to optimize every chance you have for success.

You and your business deserve the very best in order to get your online venture

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StumbleUpon Unmasked In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies,

but also some surprising statistics and facts about Facebook. Yes, I did say

“Facebook”; and yes, it is still the # 1 social networking site – but that’s exactly *why*

StumbleUpon is even more important to use!

If you’re interested, take a look at all the other benefits my “StumbleUpon Unmasked”

offers.

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Twitter Marketing Guide Using Twitter for marketing is cheap and effective. But in order to make the most of it,

you need to know what Twitter users respond to. Check out my “Twitter Marketing

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Upsell Profit Tactics You can use the information provided in my report; Upsell Profit Tactics, and start

using what you learn right away to start making more money. This is not something

that you want to miss out on. It is a great ebook waiting for you to grab it, read it,

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YouTube Marketing Uncovered Many tips you can really use and implement – even if video marketing is brand

new to you.

Put all tips together, and you’ve got something more useful than a step-by-step

manual that’s out of date the moment you download it: You’ve got a report that

quickly teaches you how to adapt even as YouTube changes itself – because it

focuses on universal techniques that always work, as well as YouTube specifics that

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