THE TOOLS NEEDED

BY TODAY'SC H I E F M A R K E T I N G O F F I C E R S

Are you?

OVERSEEING A MAJOR PRODUCT LAUNCH? SEEKING TO GRADUALLY BUILD MARKET SHARE?INTERESTED IN ANOTHER OBJECTIVE ALTOGETHER?

HERE ARE THE TOOLS THAT YOU REQUIRE AS A MODERN CHIEF MARKETING OFFICER...

BEING CREATIVE AND PRODUCING GREAT WORK, IS NOT

AND NEVER WILL BE THE RESULT OF STANDING STILL.

IT IS ABOUT CHANGING PERSPECTIVE: CHANGE WHERE YOU ARE, WHAT YOU SEE AND

WHO YOU TALK TO.

ONCE YOU ACKNOWLEDGE THIS, YOU OPEN YOURSELF TO THE WONDERFUL QUESTION:

“CAN I GET MY WORK DONE FROM ANYWHERE?

WITH THIS IN MIND, WE SEE THREE ASPIRATIONAL

‘LOCATIONS’ FOR THE MODERN MARKETER.

1. A PLACE FOR IDEAS

IDEAS ARE ONE OF THEMOST BENEFICIAL, BUT ATTIMES, SOME OF THE MOSTINCONVENIENT THINGSABOUT MARKETING.

CHIEF MARKETING OFFICER’S ARE ALWAYS THINKING, FINDING DIFFERENT PERSPECTIVES, USING ‘THAT’ FOR THE NEXT CAMPAIGN. THE PROBLEM IS: WHERE DOES THOSE THOUGHTS GO?

MAKE THOSE THOUGHTS BECOME DIGITAL –

FROM EXPERIENCE, THERE IS NO UNIVERSAL, ALMIGHTY NOTE-TAKING APPLICATION. IT DEPENDS ON THE WAY YOU WORK.

EVERNOTEIT’S GREAT FOR JUST STORING ANYTHING.

THE IMPORTANT THING TO NOTE IS THAT IT’S IN THE CLOUD. IT WORKS ON YOUR PHONE, TABLET, PC, AND SO YOU’RE NOT RELYING ON THE ONE NOTEBOOK.

ONENOTEONENOTE IS ANOTHER GREAT SOLUTION, IT WORKS WELL WITH THE REST OF THE OFFICE SUITE.

ONENOTE IS ALSO SUPER ORGANISED SO IT’S VERY EASY TO FIND THINGS, SHARE THINGS AND KEEP EVERYTHING TIDY.

SHARING IDEAS

SHARING IDEAS

THE MODERN CMO IS ALSO ALWAYS THINKING SOCIAL.CLOUD APPS LIKE BUFFER AND HOOTSUITE BREAK DOWN THE BARRIERS OF LOCATION.

IT’S ABOUT LETTING YOU BE FULLY PRODUCTIVE, AND NOT LETTING 1990S PROBLEMS HOLD YOU BACK.

ABSORBINGI D E A S

MARKETING STARTS WITH AWARENESS.

THAT’S WHY YOU NEED THE ABILITY TO CURATE IDEAS.

USE APPLICATIONS LIKE FEEDLYAND POCKET.

NOT ONLY DOES CONSUMING CONTENT GET EASIER IN THE CLOUD, BUT IT GOES WITH YOU WHEREVER YOU ARE, AND GIVES YOU THE ABILITY TO DO THINGS LIKE RUN IFTTT SCRIPTS, THAT ARE IMPOSSIBLE WITHOUT NEW TECHNOLOGY.

PUTTING IDEASINTO ACTIONS

SO YOU’VE GOT THESE IDEAS, BUT YOU NEED TO BE ABLE TO PUT THEM INTO AN ACTION PLAN –

SO NEXT UP, YOU NEED AN ELECTRONIC TO-DO LIST. GREAT TOOLS LIKE WUNDERLIST AND TODOIST.

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WITH THEM YOU HAVE THE ABILITY TO

LITERALLY JUST PICK UP ANY DEVICE AND

CHECK WHAT’S

NEXT.

2.

A PLACE FOR S H A R I N G

CREATING IS ONE THING, BUT SHARING IN A LOGICAL SENSE IS REALLY IMPOSSIBLE WITHOUT THE USE OF THE CLOUD.

IMAGINE YOU HAVEJUST CREATED A BLOG OR HAVE A COMPANY

UPDATE.

THIS IS WHERE USINGTOOLS LIKE YAMMERAND SLACK ARE PERFECTFOR FLUID, REAL-TIME CONVERSATIONS. CONVERSATIONS. CONVE….

C I T I E S

AS A MODERN CMO IN THE CLOUD YOU ACKNOWLEDGE THAT YOU NEED A

LARGER PLATFORMFOR YOUR CONTENT.

THERE ARE AMAZING TOOLS LIKE BASECAMP

THAT LET YOU MANAGE FILES.

THERE ARE ALSO GREAT SOLUTIONS LIKE SHAREPOINT,

WHICH, AS PART OF THE MICROSOFT CLOUD

PLATFORM.

IT BEATS ANY FILING CABINET OR SHARED DRIVE FOR DOCUMENT

MANAGEMENT.

P R O G R E S S

IF YOU FIND YOURSELF IN A TEAM THAT EMBRACES CLOUD TECHNOLOGY, YOU WILL UNDERSTAND ITS IMPACT ON HOW YOU WORK.

BEING ABLE TO WORK IN COMPLETE TANDEM,

AND STOP THE RIDICULOUS

BACK AND FORTH EMAILS IS A REVELATION.

WITH COLLABORATIVETOOLS LIKE MICROSOFTWORD OR GOOGLEDOCS, YOU CAN WORKTOGETHER EFFICIENTLYAND GET MORE DONE.

3.

A PLACE 4OR ASKING

THE LAST AND MOST IMPORTANT

PLACE IS ONE WHERE YOU GETINFORMATION.

WE ARE CURRENTLY SEEING RAPID GROWTH IN TOOLS LIKE

SKYPE AND SLACK WHICH LET YOU SHARE YOUR AVAILABILITY AND

GIVE PEOPLE DIFFERENT WAYS TO STAY IN TOUCH WITHOUT ALWAYS

INTERRUPTING.

THE LAST REASONS TO ASK: WHEN YOU WANT TO KNOW A

GROUP OF PEOPLE’S THOUGHTS.

TOOLS LIKE TYPEFORM ARE JUST EXCELLENT AT GETTING A GRIP OF HOW PEOPLE DO THINGS – LIKE ALL CLOUD DATA, IT IS EASILY SHAREABLE, STORABLE, AND ACCESSIBLE.

THE RIGHT TOOLS FOR THE JOB

THE MODERN CHIEF MARKETING OFFICER

NEEDS MODERN TOOLS TO GET THEIR JOB DONE.

THESE TOOLS ARE GETTING SMARTER AND MORE

COLLABORATIVE AS THEY MOVE TO THE CLOUD BUT

THAT MEANS THAT MARKETING COMPANIES

NEED TO REVIEW AND REFRESH THEIR TOOLSET

REGULARLY. WHAT WORKED A FEW YEARS AGO MAY

LEAVE YOU AT A COMPETITIVE

DISADVANTAGE TODAY.

WHAT TOOLS ARE YOU USING TO MAKE YOURSELF MORE

CREATIVE, PRODUCTIVE AND COLLABORATIVE?

COMMENT BELOW…

THAT’S ALL!THANKS FOR YOUR ATTENTION