The Tie Connecting Creativity and Color

A Mapping Creativity ProjectTatiana McLauchlan

Thought ProcessWho are the most creative people?• The most successful

– Because they discovered a unique solution to a problem• What about those that inherited their wealth?

– Those are excluded from this study, assuming only self made success is creative

• Why just Americans?– Only the wealthiest (a measure of success) Americans were used

in this study since the color of their tie was being analyzed, and not all cultures incorporate a tie into their wardrobe.

• The color– Most dominant color in a mans tie – Most dominant color in a woman’s blouse– Color taken from Forbes profile photo

• If no tie in photo, I chose the first photo with a tie on Google.

Behind The Scenes

http://www.forbes.com/forbes-400/list/#page:1_sort:0_direction:asc_search:_filter:All%20industries_filter:All%20states_filter:Self-Made