PowerPoint Presentation

Content Marketing 3.0 AKA The Future of Real-TimeTwitter:@SevenEC1Hashtag:#SMW3Point0Connecting Creative & Tech: @Route55

Speaker: Simon Andrews

Twitter: @addictivemobile

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Connecting Creative & TechRoute55

Kanye at nandos

Mobile Natives vs Mobile ImmigrantsWe have to think Mobile First

How many use a laptop ?6

HomePage to Stream

Fresh Content

stale

Programmatic is (probably)the future of advertising

Ads still treats people as strangers

Better Creative works harder

http://www.data2decisions.com/images/Articles/AdMap_Top%2010%20Drivers%20of%20Profitable%20Advertising__Paul%20Dyson%20Data2Decisions_September%202014.pdf

We need to blend Creative with Tech

Technology is underusedhttp://www.cgsociety.org/index.php/CGSFeatures/CGSFeatureSpecial/building_3d_with_ikea

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http://www.theinspiration.com/2014/10/future-adobe-creative-applications-microsoft-devices-adobe/Video Next

Ad industry open to change?

https://medium.com/@sandoz/im-not-sure-but-i-think-this-is-a-poem-about-good-marketing-process-probably-not-a-poem-that-is-16e1070892ad

The Future is;CloningCohorts& Clusters

Dont miss the Bus

@Route55Were looking for partners and collaborators