the swiss 2000 watt society case study
TRANSCRIPT
Zürcher Fachhochschule
2000-Watt-Society Case Study
IEA DSM TASK 24 Subtask 2 - SWITZERLAND
Authors: Giorgio Eberwein, Evelyn Lobsiger-Kägi, & Vicente
Carabias-Hütter
ZHAW, Institute of Sustainable Development
IEA DSM Task 24 Expert Workshop in Graz, 13-14 October 2014
Zürcher Fachhochschule
The Story of the 2000-Watt-Society
Once upon a time, Swiss researchers and fore-thinkers had a vision for a
world in which energy resources are used in a sustainable and fair way,
where every human being has access to 2000 Watt of power.
Every day Swiss people use 3 to 4 times more power than that.
But, one day politicians, researchers and the public realized that we cannot
continue like that.
Because of that politics decided to set energy-saving targets and many
Swiss cities, held binding referenda to make the 2000-Watt-Society part of
their legislation.
However, until we will reach this target, there is still a lot to do. This not only
concerns energy efficient technologies but also changes of behavior and
lifestyles.
And, ever since then, politicians, authorities, SMEs and the Swiss people
are developing measures to reduce the energy demand in Switzerland.
The end.
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2000-Watt-Society: Some key figures
• Vision originally developed
at ETH Zürich
• Goals of 2000-W-Society:
– 2000-Watt per capita
– 1 t CO2eq per capita and
per year
– Equal global distribution
of energy consumption
Sources: http://www.wirleben2000watt.com/idee/
http://www.2000watt.ch/die-2000-watt-gesellschaft/
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Roadmap towards a long-term target
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Broad political and societal support
• 22 cantons (out of 26) support the vision of the 2000-
Watt-Society
• In several Swiss cities, people voted for the 2000-
Watt-Society in public votes, for example:
– Zürich (pop. around 400’000): 77% yes (2008)
– Winterthur (pop. around 105’000) : 65% yes (2012)
– Luzern (pop. around 85’000): 68% yes (2011)
– Zug (pop. around 28’000): 52% yes (2011)
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Interview with initiator of 2000-Watt-Vision:
Selected key lessons learnt
Create awareness:
• Concise vision with a good name
• Make it concrete lighthouse projects
• Active pioneers are important
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Communication & addressing the public:
• Specify: What does this mean for YOUR daily life?
• Give advice for concrete action and show examples
of “landmark” people and families
• Address different groups in their particular language
Sources: http://www.2000watt.ch/fuer-mich/lebensmodelle/
http://www.novatlantis.ch/fileadmin/downloads/2000watt/LeichterLeben2010_d.pdf
Interview with initiator of 2000-Watt-Vision:
Selected key lessons learnt
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Interview with initiator of 2000-Watt-Vision:
Selected key lessons learnt
Top-down and bottom-up:
• Both approaches have worked in Switzerland
• Examples of Basel (bottom-up) and Zürich (top
down)
Zürich:
Rather driven
by policies,
votes, etcc
Basel:
Rather driven
by projects
Together with Geneva, Basel and Zürich are core cities of
the 2000-Watt-Sociecty in Switzerland!
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Interview with initiator of 2000-Watt-Vision:
Selected key lessons learnt
Start from technologies:
• A rather technical approach can make things easier
at the start
• Broad support for better buildings and more efficient
technologies
• Move on to the more challenging: behaviour change
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Thank you for your attention!
Contact: [email protected]
ZHAW, Institute of Sustainable Development
IEA DSM Task 24 Expert Workshop in Graz, 13-14 October 2014