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The success of 2015 online festive sales primarily hinged on the

growth in mobiles/tablets and fashion categories

Source: RedSeer Online Festive Sales Report 2015 1 USD= 60 INR

37%47%

30%

24%

18%20%

15%9%

Sep'15 Oct'15 Festive Days

8%13%

30% 24%

32% 37%

30% 26%

Sep'15 Oct'15 Festive Days

Daily Transactions

1.1 Mn

Daily Transactions

3.1 Mn

Mobiles and fashion categories grew in

GMV share on sales days …… Driven by increased volumes

(and increased sale of premium products)

Daily GMV

USD 34 Mn

Daily GMV

USD 144 Mn

Others

Fashion

Other

Electronics

Mobile /

Tablets

Others

Fashion

Other

Electronics

Mobile /

Tablets

GMV Share Trend by Category Order Share Trends by Category