the sub-saharan african youth - the value proposition
DESCRIPTION
The Sub-Saharan African Youth: Who They Are According to UN status indication report, Africa has the youngest population in the World. Who they Are: Approx. 20% - 25 % of Sub-Saharan Africa’s population Earn between $250- $ 1200 and more a month Spend cash, by bank cards and mobile services at supermarkets, online, shopping malls and abroad. Worked or studied abroad or have a higher awareness than other Africans about global brands. Buy clothing, cosmetics, cars, devices and household goods, that are fashionable and prestigious. Purchases that reinforce their professional imageTRANSCRIPT
The Sub-Saharan African Youth
- THE VALUE PROPOSITION
The Sub-Saharan African Youth: Who They Are
According to UN status indication report, Africa has the youngestpopulation in the World. Who they Are:• Approx. 20% - 25% of Sub-Saharan Africa’s population• Earn between $250- $ 1200 and more a month• Spend cash, by bank cards and mobile services at
supermarkets, online, shopping malls and abroad.• Worked or studied abroad or have a higher awareness than other
Africans about global brands.• Buy clothing, cosmetics, cars, devices and household goods,
that are fashionable and prestigious. • Purchases that reinforce their professional image
The Sub-Saharan African Youth: Where They Are
By 2020, Accenture research has shown nine Sub-Saharan countries will account for nearly three-quarters of total consumer spending.Where they Are:
KenyaUgandaZambiaSenegalGhana Nigeria
The Sub-Saharan African Youth : What’s The Value Proposition
The Sub-Saharan African Youth : What’s The Value Proposition
The Sub-Saharan African Youth : The Approach
Customization of Products & Services
Tailoring products and services to specific customer segments or customer needs
– Target Savings account• Higher interest rate • No withdrawals
– Target Rent Plans: Rent plans with the ability to pay monthly in agreement
– Loyalty & Reward Programs from local and foreign online and savvy shopping stores e.g. Polo Luxury, Samsung, dell, Slots.com etc.
• Earn up to 15% when you buy airtime or data bundles.• Earn up to 2.5% when you shop with your card• Earn up to 15% back you buy fuel with your card• Get a payment plan for Phones with telecomms company for a
phone/tabs• Send UBA Vouchers that can be converted to cash, data bundles or
airtime– Mobile and Social Banking Options:
• Budget Application(E.G. mint.com) • Bill Reminders (E.G m.gobank.com)• Fortune Teller (if you can make purchases)• Travel Discount and saving plans.
The Sub-Saharan African Youth : The Approach