The State of Direct Response Summed Up in 13 Statistics

"Direct Response" on Google Returns 44,600,000 results

Source: Google

79% of households either read or skim

bulk mail advertising

sent to their home.

Source: 2010 DMA Statistical Fact Book

“Online” accounts for

30% of the $55 billion spent on direct marketing in the United

States.

Source: Brand net analysis based on Barclays Capital, Think Equity Partners LLC, and DMA

Direct marketing campaigns in all channels drive more than

$1.7 trillion worth of annual sales

through the US economy, and as much as three times that amount of sales

globally.

Source: The Power of Direct Marketing: 2009-10, Direct Marketing Association

As of Q1 2010, the 292 million people in the US with TVs,

average 158 hours,25 minutes each month

tuning into television.

Source: The Nielsen Company.

37.5% of people intend to purchase after only one ad exposure

Source: Insight Express

75% of

Americans have found a commercial on TV

confusing.

Source: Harris Poll

Direct Response Free Standing Inserts (FSIs)

generated

38,797,000,000 web page

impressions in 2009, a 5.8% decline from 2008.

Source: TNS/Marx Promotion Intelligence

In the 1st half of 2010, Direct Response companies spent

$567,067,370 on 5,558.16 Magazine Ad Pages.

Source: Publishers Information Bureau, August 2010

The US direct marketing services industry includes about

3,500 companies with combined annual revenue of about $10 billion.

The 50 largest firms account for about 45 percent of revenue.

Source: First Research: Executive Summary Brief Excerpt from Industry Overview Chapter

Companies that maintained or increased their ad spend during a recession and in the

years following

experienced a 256% increase in sales

compared to those who cut their budgets.

Source: McGraw Hill

B2B direct response advertising takes up more than

42% of marketing budgets.

Source: Direct Marketing Association

On average, each

$1 spent in 2009 on direct marketing advertising drove a

return of $11.65 in added sales. By 2014, the avg return on direct marketing

investment

will rise to $12.03.

Source: Direct Marketing Association