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Entrepreneur Couple pen insightful book on journeys of 6 successful Start ups

The Start up Diaries was unveiled by Phanindra Sama, CEO, Redbus.in,in the presence of other featured entrepreneurs

Bangalore, 25th September, 2013: Gagan Jain and Neeti Jain, authors cum entrepreneurs, launched their first book,

The Start Up Diaries, a collection of real stories on ordinary entrepreneurs with extraordinary journey, today at

Oxford Bookstore in Bangalore. The book was unveiled by Phanindra Sama, CEO, and Redbus.in, one of the

entrepreneurs featured in The Start up Diaries. The other entrepreneurs present at the event were Vijay Shekhar

Sharma, Founder, One97; Abhinav Sinha, Founder, EKO and Ajit Andhare, Founder Colosceum Media, who are

featured in the book as well. The book also features Yo! China and The Loot Store.

The Start up Diaries is a collection of the real life experiences of six of the most successful entrepreneurs

operating in India. The journeys of these entrepreneurs have been realistically laid down in the book, where the

author-couple believes The Start up Diaries will influence the thoughts of budding entrepreneurs and aspirants.

Each chapter is dedicated to one entrepreneur, capturing every incident of his journey to success, including his

motivating, hilarious and thought provoking moments.

Unveiling the book, Phanindra Sama, CEO, Redbus.in said,Start up Diaries is the story of aspiring entrepreneurs

who believed in their dreams and pursued them against all odds to give birth to innovative ventures. The realistic

picture it has drawn on the journeys of each entrepreneur can educate and inspire readers. I appreciate the effort put

by the Jains for the approach they have taken in conveying the message across in an effort to motivate young talent

to believe Entrepreneurship can be a great career option.

It is evident that countries that do not support entrepreneurship have slower growth rates. India, if it needs to grow at

a faster pace should give rise to more entrepreneurs. A changed-mindset to that of risk-taking should be adopted

along with the acquisition of required skill sets in their areas of expertise.

Gagan Jain, Author cum Entrepreneur, commented, Entrepreneurship is celebrated in India today and the country

is slowly emerging as a hub for entrepreneurs. People dream of owning a company and establishing themselves,

but many are unaware of the struggle and challenges they could possibly encounter on the journey. The Start up

Diaries aims to educate readers, revealing the true experiences of six successful start-ups highlighting the hurdles

faced and how they overcame them to achieve their dreams.

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Neeti Jain, Co-author, adds,It was truly an eye-opener for us, when we started to interview the entrepreneurs and

listened to their struggles, which otherwise would have been unknown. We are grateful to them as they took time off

their busy schedules to narrate their success stories, challenging times and the solutions they implemented. We

hope Start-up Diaries will become a motivation and a ready reference guide for young aspirants.

The book is available on facebook store, e-commerce sites and at all the leading book stores priced at Rs. 249/-.

About the book:

The Start up Diaries has covered the creators of the renowned companies like redBus.in, Yo! China, Eko FinancialServices, The Loot Store, Colosceum Media and One97 Communications. In each story, the authors have capturedthe struggles, challenges, and accomplishments; funny and significant moment of the entrepreneurs life in suchengaging way that it makes the book an interesting and effortless read.

Each story focuses on the goals and the mistakes that a person makes during his initial stages of growth. And

eventually, how these mistakes teach him the lesson and succeed further. The stories depict the strongdetermination and will power of these entrepreneurs who despite various challenges pursued their dreams andultimately succeeded, overcoming the odds.The Book also throws light upon the existing ecosystem thats prevailing in our country to help and assistentrepreneurs. In a very light manner, the authors have introduced the influence of Venture Capitalists, Mentors andorganizations boosting entrepreneurship. This book doesnt seek to glorify entrepreneurs, but presents a veryrealistic perspective of their hardships, mistakes and proud moments. It tries to shatter the common perception thatonly Ivy League or IIM qualified people can create successful new age businesses.

About the authors:

Gagan Jain, author of the book The Start up Diaries, is a seasoned professional 10+ years of experience in Media,Retail and E-commerce sectors across India and overseas. He has been associated with various start-ups includingMoneysaver (now Snapdeal), Cerebral Heights (An MBA Institute and Preparation Centres in central India) and hisown venture www.rangrage.in, a designer label for hand painted merchandise. Along with his own startup, he is

working as the Head-Retail & E-Commerce with Mad(e) In India - a brand celebrating the quirks, the colors, the spirit,the ancient, the nouveau, the mystical identity of India and its people.

Neeti Jain is the co-author of the book The Start up Diaries. She is the Founder and Creative director ofRangrage.in, a designer label for hand painted apparels and home dcor products. She received her M.A. inEconomics from Rajasthan University along with Post Graduate Diploma in Brand management from ICFAI and PostGraduate Diploma in Marketing Management. She has extensive experience of working in Advertising, Media andConsultancy with reputed organizations like Times Group, Lintas.

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