the star wars study - maritzcx.com · the star wars study summary report field dates: ... rogue one...

The Star Wars Study

Summary ReportField dates: 5/10/18 – 5/14/18

Total N=516

2

Star Wars Fan

18%

32%

13%11%

27%

0%

5%

10%

15%

20%

25%

30%

35%

Tuscan Raider (I'venever seen any Star

Wars movies)

Storm Trooper (I've seena couple Star Warsmovies, but do not

consider myself a fan)

X-Wing Pilot (I've seen afew Star Wars movies

and generally like them)

Padawan (I'm a fan ofStar Wars and have

seen most of themovies)

Jedi (I've seen all of themovies)

How big of a Star Wars fan are you?

N=512

3

Star Wars FanResponses Broken Out By Gender of Respondent

11%

28%

13% 13%

35%

23%

35%

13%10%

20%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Tuscan Raider (I'venever seen any Star

Wars movies)

Storm Trooper (I've seena couple Star Warsmovies, but do not

consider myself a fan)

X-Wing Pilot (I've seen afew Star Wars movies

and generally like them)

Padawan (I'm a fan ofStar Wars and have

seen most of themovies)

Jedi (I've seen all of themovies)

How big of a Star Wars fan are you?

Male Female

N=216 N=296

4

Star Wars Movies Seen

59%

76%74%

62%

53% 52%50%

44% 46%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Star Wars /Episode IV: A

New Hope

Episode V:The EmpireStrikes Back

Episode VI:Return of the

Jedi

Episode I:The Phantom

Menace

Episode II:Attack of the

Clones

Episode III:Revenge of

the Sith

Episode VII:The ForceAwakens

Rogue One Episode VIII:The Last Jedi

Which of the following Star Wars movies have you seen?

N=420

5

Best Star Wars Movie

16%

32%

26%

6%

1%3%

4% 4%

8%

0%

5%

10%

15%

20%

25%

30%

35%

Star Wars /Episode IV:A New Hope



Jedi

Episode I:The

PhantomMenace


Clones


the Sith


Rogue One Episode VIII:The Last

Jedi

Of those you have seen, which do you believe to be the best Star Wars movie?

N=352

6

Best Star Wars MovieResponses Broken Out By Gender of Respondent

21%

33%

21%

6%

1%4%

2%

6% 6%

12%

30% 30%

6%

1% 2%

6%3%

10%

0%

5%

10%

15%

20%

25%

30%

35%

40%




Jedi

Episode I:The

PhantomMenace


Clones


the Sith


Rogue One Episode VIII:The Last

Jedi

Of those you have seen, which do you believe to be the best Star Wars movie?

Male Female

N=163 N=189

7

Best Star Wars MovieResponses Broken Out By Age of Respondent

13%

26%

33%

4% 4%

7%

5%

1%

7%

16%

38%

23%

4%

0%

2%

4%

6% 6%

18%

27%

24%

11%

1%2%

4%3%

11%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Star Wars /Episode IV: A

New Hope

Episode V: TheEmpire Strikes

Back


Jedi

Episode I: ThePhantomMenace


Clones

Episode III:Revenge of the

Sith



Millennials Generation X Baby Boomers22-37 years

N=76

38-53 years 54-72 years

N=159 N=109

8

Worst Star Wars Movie

7%

9% 10%

20%22%

10%

4%

10%

8%

0%

5%

10%

15%

20%

25%




Jedi


Menace


Clones


the Sith



Of those you have seen, which do you believe to be the worst Star Wars movie?

N=343

9

Worst Star Wars MovieResponses Broken Out By Gender of Respondent

10%9%

3%

23% 23%

9%

4%

9% 9%

4%

10%

15%

19%20%

10%

3%

11%

8%

0%

5%

10%

15%

20%

25%




Jedi


Menace


Clones


the Sith



Of those you have seen, which do you believe to be the worst Star Wars movie?

Male Female

N=159 N=184

10

Likelihood of Seeing Solo

2%

16%

29%

16% 16%

12%9%

0%

5%

10%

15%

20%

25%

30%

35%

How likely are you to see Solo: A Star Wars Story when it is released this month?

N=420

11

Likelihood of Seeing SoloResponses Broken Out By Gender of Respondent

2%

16%

35%

18%

10% 11%8%

3%

15%

24%

15%

21%

13%10%

0%

5%

10%

15%

20%

25%

30%

35%

40%

How likely are you to see Solo: A Star Wars Story when it is released this month?

Male Female

N=192 N=228

12

Why Watch Solo

25%

17%

3%

21%

6%

17%

4%

7%

0%

5%

10%

15%

20%

25%

30%

I'm a true StarWars fan

Have seen allof them upuntil now

Peer pressure Taking mykids/others

To beknowledgeable

when talkingwith others

Enjoy going tothe movies

Will see forspouse/partner

Other

Why will you watch Solo: A Star Wars Story?

N=332

13

Why Watch SoloResponses Broken Out By Gender of Respondent

30%

21%

3%

18%

4%

17%

3%5%

22%

14%

3%

24%

7%

18%

5%

8%

0%

5%

10%

15%

20%

25%

30%

35%

I'm a true StarWars fan

Have seen allof them upuntil now

Peer pressure Taking mykids/others

To beknowledgeable

when talkingwith others

Enjoy going tothe movies

Will see forspouse/partner

Other

Why will you watch Solo: A Star Wars Story?

Male FemaleN=155 N=277

14

Solo – Worst or Best

1% 1%

4% 5%

18%19%

25%

16%

7%

4%

0%

5%

10%

15%

20%

25%

30%

The worst 2 3 4 5 6 7 8 9 The best

Using the scale below, where do you anticipate Solo: A Star Wars Story will land?

N=420

15

Solo – Worst or BestResponses Broken Out By Gender of Respondent

1% 1%

5%4%

18% 18%

27%

18%

7%

2%1%

2%

4%5%

19%

21%

23%

14%

7%6%

0%

5%

10%

15%

20%

25%

30%

The worst 2 3 4 5 6 7 8 9 The best

Using the scale below, where do you anticipate Solo: A Star Wars Story will land?


16

Character Receive Spin-off Movie

66%

6% 5% 4%2%

18%

0%

10%

20%

30%

40%

50%

60%

70%

Han Solo Princess Leia Yoda Chewbacca Obi-Wan Kenobi Misc

What character should have received a spin-off movie before Han Solo? If you believe Han was the best choice, please type N/A.

N=420

17

Star Wars Planet of Choice

5%

8%

4%

7%

11%

25%

17%

23%

0%

5%

10%

15%

20%

25%

30%

Hoth (EmpireStrikes Back)

Dagobah (EmpireStrikes Back,Return of the

Jedi)

Jedha (RogueOne)

Tatooine (A NewHope, Return of

the Jedi,Phantom

Menace, Attackof the Clones,

Revenge of theSith)

Coruscant(Return of theJedi - Special

Edition, PhantomMenace, Attackof the Clones,

Revenge of theSith)

Naboo (PhantomMenace, Attackof the Clones,

Revenge of theSith)

Endor (Return ofthe Jedi)

Not sure

If you could live on any planet, where would you live?

N=420

18

Star Wars Planet of ChoiceResponses Broken Out By Gender of Respondent

6% 7%4% 5%

12%

28%

16%

22%

4%

9%

3%

10% 10%

22%

18%

24%

0%

5%

10%

15%

20%

25%

30%

Hoth (EmpireStrikes Back)

Dagobah (EmpireStrikes Back,Return of the

Jedi)

Jedha (RogueOne)

Tatooine (A NewHope, Return of

the Jedi,Phantom

Menace, Attackof the Clones,

Revenge of theSith)

Coruscant(Return of theJedi - Special

Edition, PhantomMenace, Attackof the Clones,

Revenge of theSith)

Naboo (PhantomMenace, Attackof the Clones,

Revenge of theSith)

Endor (Return ofthe Jedi)

Not sure

If you could live on any planet, where would you live?


19

Favorite Han Solo Line

16%

5%

9%

15%

11%9%

34%

1%

0%

5%

10%

15%

20%

25%

30%

35%

40%

"I know" (Inresponse toLeia's "I love

you")

"Hokey religionsand ancient

weapons are nomatch for a

good blaster atyour side, kid."

"Travelingthrough

hyperspace ain'tlike dustingcrops, farm

boy."

"You know,sometimes Iamaze even

myself."

"Never tell methe odds!"

"I take ordersfrom just oneperson: me."

I don't have afavorite Han

Solo line

Other

What is your favorite Han Solo Line?

N=420

20

Favorite Han Solo LineResponses Broken Out By Gender of Respondent

14%

7%

12% 13%16%

8%

29%

1%

18%

3%

7%

18%

7%9%

38%

1%

0%

5%

10%

15%

20%

25%

30%

35%

40%

"I know" (Inresponse toLeia's "I love

you")

"Hokey religionsand ancient

weapons are nomatch for a

good blaster atyour side, kid."

"Travelingthrough

hyperspace ain'tlike dustingcrops, farm

boy."

"You know,sometimes Iamaze even

myself."

"Never tell methe odds!"

"I take ordersfrom just oneperson: me."

I don't have afavorite Han

Solo line

Other

What is your favorite Han Solo Line?


the star wars study - maritzcx.com · the star wars study summary report field dates: ... rogue one...

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