WMm FQUBTEEN THE SARATOGIAN, SARATOGA SPRINGS, N. Y., WEDNESDAY, APRIL 1, 1936. Telephone 2580

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Get Modern Furniture In Several Easy Stages

Going Modern With Accessories

Lots of women seem to have the erroneous idea, that with all this talk about the new modern furni­ture, that it is necessary to throw out everything they now have - in the room, and make, a complete change to the modern mode all at once. This is far from the truth. and some of the most charmingly liveable rooms we've seen combine the modern and the traditional in a very effective yet economical manner, for the very pieces with which you can start are those which are least expensive.

The Living Room We'll start with the living room

because the transformation of this room is usually uppermost in mind; and it is easier to com­bine furniture of different kinds in this room, than it is in any other.

Let us assume that your sofa and larger chairs are in good condi­tion . . . you like them, and see no good reason for discarding them. What then, shall yu do, to secure a smart modern effect?

Start with tables and lamps. A pair of modern tables, at each end of the sofa will.give it an entirely different look, and when you select two matching modern lamps for these tables, the effect will really be revolutionary.

Modern lamps use metal and combinations of wood, metal, and pottery in unusual and very effec­tive ways.

You'll probably like white shades on .these two matching lamps . . . they give an effect of brightness and newness to the room which is just what you want.

The new "sofa" tables are lovely and practical too, as they can be used for cocktails or coffee, de­pending upon the kind of a party you are having.

Harmony Place one in front of your sofa.

It doesn't have to be too modern . . . we've seen some modern tables in the stores that just seem­ed to be especially designed to harmonize smartly with traditional pieces of furniture, and yet with

The stores are showing such in­triguing modern accessories, little priced, that to visit the depart-

harmonizing quality, they did menta showing tftts^e things is to not lose one whit of their smart- [ h a v e e v 6 r so many new? ideas thrust ness l u p o n o n e >

Many of these sofa tables have j Y o u s e e a P a i r <* book ends, removable trays of glass or bake- i wrought of copper perhaps, or lite and are just another example! brass or aluminum, or even cork, of how practical modern furniture j Y o " immediately realize that they

1 are just what you need to make really is. After you've replaced your ta­

bles with new modern ones, topped by modern lamps, with here and there a novel ash tray of satiny finished alumium, you are ready

your traditional table take on a modern look that will give that whole corner a new look. And when you look at the price . . . well, it's just another example of

to consider the next stage in the * ° " much style and beauty you; transformation of your room. A i c a n W t o< iay f ° r v e r y ljttle

Surprise Them

your modern occasional chair will do • mone>. wonders, especially a chair using as its covering, one of the new And so it goes. With a few shop-"texture-interest" fabrics, in a j ping trips . . . with the aid of an single toned "off" color . . . char- i intelligent sales-person . K*. with treuse green for instance, or aqua-: a little imagination and courage, marine, or a shade between a rust \ VOu c a n have a living room thai and a coral that will provide just j WJH simply astonish your friends. the spot of color your mom might need. These chairs are not only ex­ceedingly smart, but are so reason­ably priced that after your first shopping tour, you'll wonder why you didn't select at least one of them long ago.

Transformation In transforming your room into

its new guise, you must not be afraid to use color. If your rug is worn, and if a flew one is part of your program, by all means select either a broadloom rug, or one of the new modern rugs, where you have a definite design, but^no con­trast of color. In other words, all of the contrast . . . all of the in­terest is centered in the "texture" of the rug.

I t is this texture that makes the design, and if you must know how it's done, let us explain that it is the cut and uncut pile of the rug, skillfully planned by your designer so that the variation in tones of the cut and uncut surfaces forms the design.

Of course these rugs are luxur-

and make them think that you spent much more in this fascinat­ing adventure of "going modern" than you really did, for remember, you haven't changed your big pieces at all. They still remain, objects of your affection . . . of many pleasant memories, simply inspired to look their best by the new modern touches that you'vo put all around them.

full knowledge that with the mod­ern pieces at your command to­day, you can achieve a living room I that is all of these * things, and which is decidedly smart besides. Remember, that today's modern furniture is restful, it is designed expertly to be lived with constantly j and pleasantly. No longer does it j show that cold perfection of for-1 mer years . . . it has mellowed and adapted itself to the demands of present day comfort, and those de- j mands are certainly great and more exactly besides.

Skillful In living room furniture the de-

iously soft, and it requires very , s i g n e r s h a v e a two-fold outlet for little imagination to visualize how , t h e i r s k m > S k i u i n t h e b e a u t y o f they can completely rejuvenate the t h e f r a m e a n d o f t h e c o n t o u r s of most jaded of rooms, making even the old furniture look different.

Dining Rooms Turn Out Smartly Modern

- * s

Today dining rooms seem to be getting more attention than they have been for many years. Perhaps it is because they have been ne­glected for so long . . . perhaps it is beoause families are moving intq larger quarters.

Home Making But nicest of all, perhaps it is

because American homemakers, who have tried to do without a dining room, during the depression years, are realizing more and more that this room is important . . . that it is the center of the family life . . . the scene of gracious hospitality and love of living.

For the Hostess I t is in her dining room that to­

day's hostess can be at her best, presiding at a beautifully appoint­ed table, gleaming with snowy lin­ens, shining silver and sparkling crystal. But first she must think of furnishing or refurnishing the dining room, because once you are lucky enough to have one, it simp­ly must be furnished properly in order to be used at all.

New Creations

to house your silver in orderly ar­ray . . . lined with softest velvet and making that erstwhile tedious job of putting away the silver aft­er the party simply child's play. Then there's plenty of just-the-right-height space for that choice bottled stock that Tom keeps so carefully . , . there are deep drawers for your everyday linens and table pads, not to mention ad­ditional drawers where your heir­loom linens can be smoothly put away, to emerge fresh and un-wrinkled when you're ready to use them again.

China Closets China closets literally reach new

heights . . . they're that tall and graceful, and here again our de­signers have given full reign to their practical considerations as well as their artistic ideals. There's space for your dishes . . . your silver . . . your crystal, and under­neath, for other things that every home has, and no one ever seems to know what to do with it.

Those women who can complete ly refurnish their dining rooms are | Q a n g e P u r c h a s e d indeed lucky, and our advice* to i them is "go modern" by all means. It would seem as though the mod­ern designers simply revelled in their golden opportunity to create furniture for the dining xroom, if we are to judge by the modern suites now on display in the stores. Walnut is the wood most frequent­ly Used for these modern groups . , . but walnut in a new version .

the piece which—are our first con­sideration. Then they pay a great deal of attention to the nature and the color of the fabrics which cover these frames . . . which gives each piece that "eye appeal" that either

• j , - - attracts or repels us when we go 1" I A 7 lY/l (~\/i l?'V/t/l ^° kuv- And s o these clever mod-V w \ ±VJL\JL<i'(£ I IV ern designers have even gone BO

" far as to create special fabrics which have been tfSW to virtually "make" each living room piece so attractive to the eye, which prob­ably accounts for the reason why so many women in this city are definitely "going modern" in their living rooms.

Comfort One of the most attractive fea­

tures of the new modern living room pieces, is, as in the pieces for other rooms in the house . . . its simplicity of line, and adapt- j ability to the purpose for which it was intended . , , COMFORT.

Chair Science Chairs are low slung and lux­

urious, scientifically planned to conform to the contours of the body. The seats are just the fight width so that you relax comfort­ably and at the same time, your knees are in the right place. The backs are at just the right slant for utter freedom from any ten­sion. Is it any wonder then, that you simply sit back and forget in one of these modern chairs, and almost forget that you were ever tired and nervous?

Lean Back Sofas, too, invite you to lean i

back comfortably, at ease, because j the cushions are spring filled, and

We use the word "invades" here i the back slopes at just the right knowingly, fot* we mean just that. ! angle. Of course we do not con-Wherever and whenever living | sclouslv see these things when we rooms are being furnished and re-1 view this furniture. But we can

| Modern Furniture Ian Be Purchas At Reasonable Cost

furnished as so very many of them are, women are alert to the decorative possibilities provided by modern living room furniture, as

, it is to be found In our stores a more interesting and sophis- I triAav ticated form.

Grecian Classic Striped walnut veneers, beauti­

fully matched in converging "V's" reveal the full beauty of the wood on the top of a table that boasts \ ^ a n pedestal columns as graceful as j house those supporting Grecian ter*ples I c a u s e of old. You have only to look at ' this inviting table to visualize the lovely parties . . . the dinners . . , the brilliiant after dinner conver­sation that will take place around itf hospitable board.

, Leather Touch. The chairs too, use this skillful

matching of veneers to distinct ad­vantage, and in most cases, you'll find that washable leather in soft muted "off" colors have been used to blend or contrast smartly.

But it is the buffet and china closet that the greater credit must be given when we start to talk about the skill of this modern school of designers which has ac­complished so much in so short a time. They VP been practical to the n'th degree, and you'll simply revel m the spacious shelves, clos­ets and drawer space, which go so far in simplifying modern prob­lems of housekeeping where spstce hi eometimes at a premiium. Draw-

have been eipeci&lly designed

Entertaining! It goes without saying, almost,

that today's homemaker spends more time, thought and money .on her living room, proportionately,

on any other room in the Quite obviously, it is be-

all of her entertaining cen­ters around the living room , . . it is here Jthat guests are greeted . . . here is where they gather for many pleasant hours of con­versation, music, or bridge.

Bright This room must receive more at­

tention . . . it must be right . . right in the styling of its furni­ture . . . right in the blending and contrasting of its colors, and right in the choice of pieces that must be lived with day after day. and month after month. Not only for entertaining must this room be right . . . it must* be a restful and charming gathering place for the family, after supper, when the cares of the day are forgotten in relaxation and hominess,

Liveability You will notice that we. have

stressed the features of restful-ness, liveability and hominess as being mdfc important.

Restful ness . And we have done this with the

readily realize how important was this consideration of comfort, in the minds of the designers of these pieces.

Age of Leisure An age of greater leisure must,

of a necessity, bring with it, greater comfort in those things which become so integral a part of one's daily living.

• Fine Fabrics And how shall we describe the

new fabrics? How, in print, con­vey to you its luxurious newness and arresting originality? A curl­ed mohair fabric seems to be the most popular, and thinking of practical things again, this mo-, hair, even on pieces in the popular priced groups, carries with it, a five year guarantee against dam­age by moths. Isn't this just one more thing in modern's favor? Imagine going away for the sum­mer, and not having to worry about your living room furniture . . . . knowing, beyond the shadow of a doubt, that you'll come home and find it just as perfect as you left It.

-* Color Combine

This fabric of such interesting texture Is just one of * new group that has been used on modern liv­ing room groups. And the colors are 'yvely , , , t^e combinations either daring or conservative, so that no matter what your tastn may be ,;. . \-on can express it in your newly furnished living room.

. - * * - - " * • • • ... - • - m -

THE STANDARD FURNITURE STORES present THE 1936 FURNITURE FASHIONS

• 9 PC. DINING ROOM SUITE •

*

M T a season when every homemaker*s thoughts turn to dining rooms, we are indeed proud to be able to offer this value. A set de­signed for gracious hospitality . , . in that best liked wood for dining rooms . « . mahogany, rubbed to a beautiful finish. A faithful adap­tation of a Duncan Phyfe group with an un­usually well designed and proportioned china, and buffet. The chairs are upholstered in solid toned tapestry. Nine pieces in this group.

THIS IS THE BETTER TYgfc OF SUITE

$149.50

* 4 PC. MAPLE BEDROOM SUITE *

» Ifl APLE continues to be the favorite with

home makers who like charm and simplicity. This is a new version, copied from old Dutch and Colonial pieces, in a lovely amber tone, you have your choice of two different styles in vanities. This is a practical set . . . with lots and lots of drawer space . . . each piece is big and roomy. You'll marvel at the sensa-sionally low price, particularly when you see the quality, for remember this is not ordinary maple but solid hard rock Vermont maple, interior and exterior construction.

$59.50 • 3 PC. LIVING ROOM SUITE •

M ODERN designers have turned their at­tention to living rooms, and here is one of the best results of their efforts. They've created new lines and not content with that, even new fabrics and new color combinations contribute to the sum and total of smartness so apparent in this group. A really remarkable value at this price.

$99.50 WE INVITE YOU TO USE OUR STANDARD BUDGET PLAN

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STANDARD FUANITURE STORES 506 BROADWAY 38 NO. MAIN ST.

PHONE 2229 PHONE 586

SARATOGA SPRINGS, N. Y. • MECHANICVILLE, N. Y.

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