Student Engagement and Response Programme

Use technology to create scalable, personalised, relevant and highly engaging experiences and messages for our prospects, stakeholders and customers, for the ultimate purpose of engageing and creating a positive sustainable brand perception.Digital Mission statement

The amount of channels and noise consumers are subjected to has long-ago reached epidemic proportions.Broadcast media no longer reach anywhere near the audience size they used to.With limited attention, consumers have quickly learned to tune out messages that are not relevant and targeted.Marketing is now beginning to swing away from one-to-many, back to one-to-one communication.The challenge for companies is how to do this efficiently and cost-effectively.Just as production lines increased scalability in manufacturing, technology also provides the answer for Marketing.This is why Marketing is actually becoming Digital Marketing.1

Upgrading to Digital Speed

Most organisations have struggled to understand the implications of embracing Digital technologies.Most think that Digital transformation just means installing a couple of apps, launching a new website, upgrading some servers and giving staff laptops/tablets/smartphones.True Digital transformation means a philosophy-change: to become customer-centric instead of organisation-centric.This means every process and system can be focused on a single end-goal: making sure customers are delighted.The side-benefit to organisations is everything speeds up, thanks to a single unifying goal.Heres a visual metaphor for old Marketing vs new Marketing; see the difference in focus of the actors and processes.2