the sound atom · 2019-12-25 · emotion and utmost care to ensure precision in our work so as to...
TRANSCRIPT
1
THE SOUND ATOM COMPANY PROFILE
ii
TABLE OF CONTENTS
Introduction ................... 3
1. Company Overview ... 4
2. Business Description . 5
3. Our Infrastructure .... 11
4. Our Clients .............. 15
5. Our Vision ............... 17
3
INTRODUCTION
Humans have five basic senses. Hearing is one among them. The history of sound
recording has progressed in waves driven by the invention and commercial
introduction of new technologies from the Acoustic era to the Digital era which can
safely be said to have begun in the year of 1975. As we are all aware, the first all
digitally recorded popular music album – ‘Ry Cooder’s Bop Til You Drop’ was
released in the year of 1979. Digital recording has come a long way since then and
modern day technologies can record everything in the most precise and clear
fashion.
We here at ‘The Sound Atom’ strive to utilize the latest digital technologies
innovated and provided by the leading brands to deliver a surreal experience to
the ear buds and pupils of our customers. We possess at our disposal a
professional, experienced and talented team who have the will and capability to
deliver consistent quality. It is always our endeavor to innovate, experiment and
expertise various ways of recording, mixing, mastering in order to always challenge
ourselves regularly.
We at ‘The Sound Atom’ are equipped to provide our clients with industry leading
visual production as we have previously provided to our clients. Editing, VFX, Color
correction, Color grading are just a few of the tools in the armory of our vastly
experienced and enormously gifted Video –Post Production Team.
We are of the opinion that conceptualization shall be realized in an enhanced form
than the way conceptualized and all of our efforts are made towards achieving the
objective.
4
1. COMPANY OVERVIEW
Being in the Production industry for a period of more than 8 years and under the
aegis of our parent company, SOUNDEXA PRODUCTION INDIA PRIVATE
LIMITED, we have been fortunate to garner immense reputation and goodwill.
Possessing various production facilities in various cities across India have enabled
us to learn and evolve into the production facility we are today. Our business is
founded on the highest standards of integrity and ethics which influence our
decision making and interactions with customers, vendors, suppliers, employees
and everyone else we have had the good fortune of being associated with.
It is our strong believe that ‘you are only as good as your team’ and therefore we
place paramount importance to the building, retention and the constant honing of
their skills which has always given us an edge over our competition. Moreover as
a corporate entity we strive to create an environment that fosters excellence,
encourages innovation and creation and motivates our team to contribute, learn
and grow with us,
We are a company which believes to find and strike that unique balance in
generating finances and preserving the integrity and ethics with which, the
company was incorporated. It is difficult to keep everybody happy but we make
constant efforts to ensure that we make constant progress towards it and we can
proudly say that we have been able to achieve it to a large extent.
As a company our foremost objective has been to provide preeminent services to
our client at competitive rates and provide them with our state of the art equipment
and superlative technical know-how.
5
2. BUSINESS DESCRIPTION
The Sound Atom had initially commenced operations with a limited scope as a
production house but we have grown over a period of time and presently provide
every service in the book and more.
FILM BACKGROUND DESIGNING
Sound Design is an artistic component of production. It requires a lot of vision
and capability to be able to hypothesize before implementing it for our client.
Our constant brain storming sessions and immense exposure provided to
our team to visualize every detail of audio - film designing. Our film designing
work has been widely appreciated by a large audience across
demographics. We provide a complete solution to film background
designing, including dialogue, folly, SFX, background, music and we
6
perennially attempt to provide unique and out of the box sound to provide
fresh impetus to our listeners and clients.
AD – FILMS/ ADVERTISEMENTS
Advertisements are public communications of a corporate to its customers
and that needs to be perfect, effective and attractive. Our ad-films are
precisely that. From Pre- Production Stage to Post Production we put our
attention to the minutest of details in order to effectively communicate our
client’s message to its customers in the most effective was possible.
CORPORATE FILMS
A Corporate Is required to create awareness among its customers of its
presence in the market. We specialize in doing so in the most crisp, artistic
and presentable was possible.
SHORT FILMS
Short Films have created a niche of their own. Story telling in the paucity of
time is its specialty. Short films have thrown extreme challenges to our team
whenever we have had the opportunity to be involved in one. But that is what
we thrive upon, challenges.
DOCUMENTARY FILM
In this age of information explosion documentaries play a very pivotal role in
order to inform, attack a perspective, persuade, educate, entertain and to
observe real life. The sheer objective of a documentary film has always
excited us to undertake the same with utmost importance and honesty.
7
WEB SERIES
OTT platforms are here to stay and probably will be the future in regard to
entertainment. Web Series are trending with multiple concepts flowing in all
the time. Production of a web series is hectic due to the tight schedules and
tighter deadlines but the satisfaction after delivering a production related to
a web – series is surreal.
MUSIC VIDEOS
Who doesn’t like to watch mesmerizing visuals coupled with pitch perfect
audio, everyone. We like it too and we love to create it. Having created
numerous music videos across various languages we provide assistance for
it from the inception of the idea till the delivery of the concluding product,
after which we are ready to create another.
DANCE VIDEOS
Creating customized music across all genres for professional dancers to
express themselves and capturing the intricate moments while shooting the
moves is also one of our fortes. We are always intrigued by all the moves
and the art performed by these gifted artists and put in our best to amplify
their efforts.
8
AUDIO SINGLES AND ALBUMS
Numerous artists all over the world have risen to fame through the production
of Audio Singles and respective albums. An audio single or an album is very
close to the emotions of an artist and we provide utmost respect to the
emotion and utmost care to ensure precision in our work so as to ensure the
launch of the artist to the world of fame, success and recognition.
MIXING AND MASTERING
Mixing is like creating a recipe, take the ingredients of the various tracks of
voice and music together and blend them together in perfect harmony using
process like EQ, Compressor and Reverb. It’s a treat to hear a mixed file
after the same has been recorded and we are fortunate and we hear it every
day. With an experienced team with more than a century of projects over the
timeline of our existence, we still thrive for that perfect recipe each time and
every time.
9
Mastering whereas is like garnishing, the final touches here and there to
make the perfect dish. Being the final step of Audio Post Production, we
balance the sonic elements of a stereo mix and optimize playback across all
systems and media formats.
DUBBING/ VOICE OVER
Having dubbed religious discourses, commercials, films, educational videos
and a lot more, we realize that patience and perseverance are the key to
provide perfect dubs to our varied clients, which is what we always intend to
achieve. Voice overs are extremely enjoyable for us and we share a lot of
light moments even with our voice over artists while accomplishing the work.
JINGLES
We realize that Jingles are a form of Sound Branding and it is of paramount
importance to our customers and therefore we take extra care and
precaution to always provide the best to our clients.
10
EVENTS AND CONCERTS
Along with recording sound and music, the flavor of live sound is a different
experience altogether. Live events have always been a treat to watch and
organize for us. Having been involved in a variety of music concerts and
events in various capacities, we have evolved in terms of organizing and also
providing and recording live sound. In addition to various events which we
organize on a yearly basis, we intend to organize a music festival for all the
lovers of the outdoors and the music connoisseurs.
11
3. INFRASTRUCTURE
Equipment’s and Infrastructure play a pivotal role in the quality of the services we
provide to our clients and therefore we have never compromised on what
equipment we use. Both in terms of audio and visual production, we use the state
of the art equipment for our productions.
AUDIO EQUIPMENTS
Microphones Neumann TLM 103 Condenser Microphone
Neumann U87 Condenser Microphone
AKG C-414 Condenser Microphone
RODE NT1A Condenser Microphone
RODE NT2 Condenser Microphone
Shure SM 58 Dynamic Microphones
Shure SM 57C Dynamic Microphones
Shure Beta 87
Studio Monitors Genelec 8040B
Dyna Audio LY8
Yamaha HS 5
Headphones Sennheiser HD 280 Pro
Audiotechnca M50x
AKG K 52
12
Sound Card and
Pre-Amps
RME FF UFX II
RME Quad II
Scarlett 2i2
Apollo 8p
UAD 2 DSP
SSL Alpha Compressor
In addition to the list of ever increasing equipment we possess 3 state of the art
fully integrated studios individually operated by its dedicated DAWs. Our Video
Post-Production team consists of 6 bays of edit workstations, wherein
everything including but not limited to color correction, editing, color grading etc.
Our Video Production team is also equipped with state of the art DSLRs and
are capable of carrying out any kind of shoot. We also have meaningful
collaborations with various video studios across the country for video sets and
other similar purposes.
13
OUR BRAND PARTNERS
14
15
4. OUR CLIENTS
16
17
5. OUR VISON AND CONTACT
We aim to become the leaders in the industry. Being committed to deliver high
performance has always been our motto and we go the distance to achieve it. By
brewing the perfect mix of production quality, industry expertise, innovation and
market analysis we aim to enhance the efficiency and effectiveness of our
operations.
Our primary vision is take the goodwill of our organization to the pole position. By
continuing our work and fostering long term relationships with our clients we want
to be recognized as dependable name in the industry.
CONTACT US
SOUNDEXA PRODUCTION INDIA PVT. LTD.
THE SOUND ATOM
PRODUCTION STUDIO
ALLIANCE TOWER, B-112, SECTOR 64, NOIDA, U.P., INDIA
www.thesoundatom.com
For production related Queries
kindly contact us @ 8860795505
For event related Queries kindly
contact us @ 8882315136