the social media mba - lagos '12
TRANSCRIPT
By Christer Holloman
Digital Marketing Conference and Exhibition11th May 2012Lagos, Nigeria
Download slides: slideshare.net/ftuk
Follow and comment: twitter.com/holloman
Agenda
1. Introduction 5 min
2. Top 5 Tips 10 min
3. ROI 10 min
4. Case Studies 10 min
5. The Don’ts 10 min
6. The Next Big Thing 5 min
7. Q&A 10 min
1. Introduction
• Who is Christer Holloman?
• About ‘The Social Media MBA’ book
ConsultantDigital product strategy development and delivery
Expert CommentatorSky News, access to people, write books, give talks
NetworkerChairman, UK’s largest network for tech start-ups
2012
2010
2007
2005
2. Top Tips
• YouTube
2. Top Tips - Facebook
1. Integrate FB Connect
2. Don’t build a FB app
3. Create social content
4. Know your audience
5. Reward
2. Top Tips - YouTube
1. Brand your page
2. Quality
3. Length
4. Relevance
5. Promote
2. Top Tips - Twitter
1. Sell why they should follow you
2. Connect LinkedIn with Twitter
3. Unique and identifiable handle
4. Be engaging
5. Be helpful
3. ROI
• What’s is it?
• Budget
• How to improve it
3. ROI – What is it?
1. Return
2. Investment
3. ROI – Budget
3. ROI – How to improve it
1. Better monitoring
2. Work with key influencers
3. Let more departments benefit
4. Case Studies
• ARM
• Evens Cycles
• Ribena
4. Case Studies - ARM
4. Case Studies – Evens Cycles
4. Case Studies - Ribena
The Don’ts
• McDonalds
• Timothy’s Coffee
• ChapStick
The Don’ts – McDonalds
The Don’ts – Timothy’s Coffee
The Don’ts – ChapStick
6. The Next Big Thing
7. Q&A
By Christer Holloman
Digital Marketing Conference and Exhibition11th May 2012Lagos, Nigeria
Download slides: slideshare.net/ftuk
Follow and comment: twitter.com/holloman