MBA LOUNGE

MEDIA PACKAGE 2013

MBA, EMBA and Executive Masters

Fair and Conference

Gain access to your

target market of potential

MBA, EMBA and Executive

Masters candidates.

2

WORD OF WELCOME

DEAR COLLEAGUES,

EFFECTIVENESS!

That’s our motto for 2013. For the fi rst time we will be offering

our MBA Lounge at three different locations.

Following the inaugural MBA Lounge in November 2012 in

Stuttgart (Germany) we have received a lot of praise, as well

as interesting suggestions and ideas for improvements for the

new event format MBA Lounge both from exhibitors and visitors.

Based on this feedback we have optimized and further developed

the MBA Lounge for 2013 - all in the spirit of greater effective-

ness for your student recruitment needs.

Four key changes to the MBA Lounges in 2013:

1. The MBA Lounges will be open from 4pm to 9pm.

2. We are revising our visitor registration tool “Matchmaker”

to better match exhibitors and visitors, provide improved

visitor orientation and yield greater levels of commitment

for appointments.

3. We will optimise our visitor marketing, adding new activi-

ties, in order to increase the quantity as well as the quality

of our visitors.

4. Adaptation of the spatial concept, in order to have all semi-

nars and lectures within reach of the conference area.

With these improvements we look forward to a successful event

with you!

With best wishes,

WELCOME TO THE MBA LOUNGE

Sjaik Djorai

Managing Partner Karel G. Otte

Managing Partner

Michael Lülf

Managing Partner

3

THE CONCEPT

MBA LOUNGES

In 2013, our MBA Lounges will take place in Munich, Berlin and Stuttgart. Participation in the events gives you an ideal opportunity to

promote your MBA, EMBA and Executive Masters programmes to a tailored audience.

THE CONCEPT

Event Format: Advisory consultations by appointment within the conference area, round table presentations by higher

education institutions, expert lectures.

Visitors per location: 250 – 400 potential candidates for MBA, EMBA and Executive Masters programmes

(graduates and professionals).

Exhibitors per location: 20 - 30 universities and business schools.

UNIQUE CHARACTERISTICS

100% prospective students for MBA, EMBA and Executive Masters programmes.

Exhibitors have the opportunity to organise round table presentations.

Lecture programme with renowned national and international experts.

Highly effi cient meetings with the aid of our planning tool “Matchmaker”. Visitors request an appointment with the exhibitor and

in doing so provide key information about themselves, which allows exhibitors to assess if the requesting visitor matches the

institution’s candidate profi le. Only if there is a good match will the request be approved and the appointment confi rmed by the

exhibitor. Contact details of the confi rmed visitors will of course be made available to you.

Exceptionally high quality of visitors

• Visitors come well-prepared

• Conversations are in-depth and effective

Attractive exhibitor package (rates include equipment, exhibitor catering, WIFI, catering for your guests).

Your institution profi le and programme profi le will be placed on www.mba-lounge.de free of charge for one year.

Detailed information about the MBA Lounge concept is available on

www.borderconcepts.biz/MBA-student-recruitment

INDIVIDUAL CONSULTATIONS ATTRACTIVE PROGRAMME OF LECTURES

4

THE CONCEPT

THE MBA LOUNGE

A MEETING PLACE FOR MBA, EMBA AND EXECUTIVE MASTERS PROGRAMME PROSPECTIVE STUDENTS AND PROVIDERS

The MBA Lounge takes place parallel to our MASTER AND MORE fairs in Munich,

Berlin and Stuttgart and gives MBA, EMBA and Executive Masters programme pro-

viders the opportunity to meet prospective candidates for in-depth conversations in

a quiet and attractive setting. In order to ensure such pleasant conditions, visitors

can register for the MBA Lounge ahead of the event in order to request a consultation

appointment with exhibiting higher education institutions.

PRESENTATIONS AND ROUND TABLE SESSIONS

The expert forum addresses specifi c questions and topics of interest, such as ‘GMAT’,

‘MBA Rankings’ or ‘Diversity of Executive Masters programmes’. MBA Lounge exhibi-

tors also have the opportunity to hold a round table discussion, where, for example, an

alumni could gather with up to 10 visitors to share his or her experiences. Exhibitors

may also give a presentation about their institution at a round table session.

SHOWCASE YOUR PROFESSIONALISM AS A HOST

MBA Lounge exhibitors initially welcome their guests in the general reception area.

1-2-1 meetings are then held in a professional setting within the conference area. If any questions remain unanswered after the offi cial

consultation, exhibitors and visitors can continue the conversation (for example with a colleague or alumni) in an informal atmosphere

at either the bistro tables or the comfortable settees available in the general reception area. Our catering provides beverages and

snacks for exhibitors and guests of the MBA Lounge.

ROUND TABLE WAITING AREA

INDIVIDUAL CONSULTATIONS

THE MBA LOUNGE CONNECTS MBA, EMBA AND EXECUTIVE MASTERS PROGRAMME PROVIDERS WITH THEIR POTENTIAL CANDIDATES

Michael Lülf

Managing Partner at border concept GmbH and organiser of the MBA Lounge

5

MARKETING FOR THE MBA LOUNGE

The MBA Lounge is promoted to graduates and young and experienced professionals.

We cooperate with regional and national media for our marketing and employ target-specifi c visitor marketing strategies (outdoor

advertising, online marketing, direct mailings to businesses etc.). In 2013 we will further build on the successful strategies of previous

years and introduce new marketing measures, such as incorporating alumni and career networks into our marketing strategies.

TABLE CHAIR ROLL

UP

ELECTRICITY WIFI MATCH-

MAKER

CATERING

FOR

GUESTS

CATERING

FOR

EXHIBITORS

ADVERTISING PROFILE

ON

WWW.MBA-LOUNGE.DE

1 2 1 2 Pers. 1 x Institution Profile

1 x Programme Profile

Additional Booking:

Round Table Sessions (30 min. | up to 10 visitors)

ü ü ü

EFFICIENT CONSULTATIONS WITH ‘MATCHMAKER’

Consultation sessions at the MBA Lounge take place in 30-minute intervals. Consultation slots for exhibitors and visitors are allocated

and agreed via the „Matchmaker“ online tool, prior to the sessions.“Matchmaker” is a feature of our www.mba-lounge.de website,

which offers an exclusive opportunity for your institution to have an online presence (i.e. web profi le). The Matchmaker selection pro-

cess ensures that MBA Lounge exhibitors can expect to meet suitable candidates for the 1-2-1 sessions that present a good fi t to the

requirements of their programme. Here is how it works:

1. Institutions set up and maintain their institution and application requirement profi les online.

2. Candidates create a personal application profi le (including a CV).

3. Matchmaker compares the profi les and suggests a match based on the best fi t.

4. Following the suggested match, visitors then request a consultation slot with the respective institutions. The requested time slot

is blocked out until the institution has either confi rmed or rejected the request.

5. The institution then evaluates whether the visitor requesting a time slot is suitable and either confi rms or rejects the request.

In case of an acceptance, the time slot will be fi xed and in case of a rejection the time slot will be made available for other applicants.

Matchmaker ensures a high level of effi ciency and effectiveness in the planning and consultation process.

OUR SERVICES

ü

6

RETROSPECTIVE MBA LOUNGE STUTTGART 2012

We have had some interesting candidates for us at our MBA Lounge fair stand

and we are happy about this kind of publicity. In the end, I am very satisfi ed with

the turn out.

WHU, SHAGUN DUDEJA

RETROSPECTIVE AND IMPRESSIONS OF THE MBA LOUNGE EVENT STUTTGART 2012

SUCCESSFUL EVENT AT STUTTGART LIEDERHALLE

Stuttgart, 27th November 2012: The MBA Lounge, an event tailo-

red to MBA, EMBA and Executive Masters candidates, launches

its fi rst event in Liederhalle’s Silchersaal.

A combination of individual consultations, expert lectures and

round table presentations made the fi rst MBA Lounge a particu-

larly stimulating event. 250 prospective MBA, EMBA and Executive

Masters candidates took the opportunity to connect with universi-

ties and business schools in an exclusive setting.

VISITOR TESTIMONY

The more research you do on the topic of an MBA the more unsure

you become with the vast amount of programmes available. This

event is ideal in order to gather independent information and

expert opinions. Both the consultations with representatives of

universities as well as the round table presentations were very

helpful and have provided me with some concrete recommenda-

tions and insider tips.

7

I really enjoyed the MBA Lounge. The format is a little more exclusive and that is

refl ected in the selection of participating institutions: top tier business schools

and universities took part!

The atmosphere was also very pleasant; the tables provided for the consultations,

the catering and the possibility to engage with people.

I have attended other MBA events and must say I very much like this open fair

format with individual discussions. The preparedness of visitors to engage with

GGS and its programme offers was super. My expectations have been fully met.

GERMAN GRADUATE SCHOOL

OF MANAGEMENT AND LAW (GGS)

PROF. DR. STEHR

8

MBA LOUNGES 2013

The following offers a comprehensive overview of all event locations and dates for the MBA Lounges 2013.

LOCATIONS 2013

Date: 20 November 2013

Time: 16:00 – 21:00

Venue: Event Arena – Olympiapark

Date: 26 November 2013

Time: 16:00 – 21:00

Venue: Kultur- und Kongresszentrum

Liederhalle

MUNICH

STUTTGART

Date: 05 December 2013

Time: 16:00 – 21:00

Venue: Fritzclub im Postbahnhof

BERLIN

TIME TOPIC

16.00 - 16.15 OPENING PLENARY MBA LOUNGE AND WELCOME WORDS BY THE ORGANIZERS

16.15 - 17.15 INTRODUCTION OF BUSINESS SCHOOLS

EACH BUSINESS SCHOOLS WILL GET THE OPPORTUNITY TO PRESENT THEMSELVES TO THE VISITORS.

17.30 - 21.00 1 - 2 - 1 MEETINGS

17.30 - 21.00 ROUND TABLE SESSIONS

21.00 - 21.10 CLOSING PLENARY MBA LOUNGE

21.10 - 22.30 BUSINESS SCHOOLS GET TOGETHER AND NETWORK OPPORTUNITY

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MBA GUIDE | PORTAL

Make use of the numerous possibilities to showcase your

institution and programmes on www.mba-lounge.de, to increase

your visibility among your target audience.

• Comprehensive institution and programme profi le

• Your news and reports published in the ‘news’

section of the site

• Participation as institution or programme of the week

• Banner advertisements

THE PORRTAL FORR MBA, EEMBA && EXECUUTIVE-MAASTERSS

WWWW.MMBAA-LOOUNNGE.DE

www.facebook.com/MBALounge | twitter.com/MBA_Lounge | www.fl ickr.com/photos/mbalounge

www.xing.com/net/mastermesse/ | www.youtube.com/MBALounge

MBA, EMBA AND EXECUTIVE MASTERS PORTAL

MBA GUIDE

The MBA Guide is a print media study guide for candidates interested in MBA, EMBA and Executive Masters programmes. It offers

an ideal platform to introduce your institution or specifi c MBA, EMBA and Executive Masters programmes in an editorial context to

your target audience and raise awareness and interest among graduates and young and experienced professionals.

Unique for this print medium is the target market distribution. Employing a range of different distribution channels, we ensure that

you reach precisely the target group you aim to reach. Among other distribution measures we organise direct mailings of the guide

to large businesses and companies nationwide, display it at selected venues and include a copy of the guide in the fair bag that is

distributed to each visitor of the MBA Lounges 2013.

MBA GUIDE GERMANY

Target Audience: Young and Experienced Professionals

Target Region: Germany

Print Run: 50,000 copies

E-paper: more than 50,000 readers

Format: A5, horizontal, full colour

Publishing Date: 02 October 2013

Copy Deadline: 16 September 2013

32

www.facebook.com/ggs.masters | twitter.com/GGS_Heilbronn

HOCHSCHULE

BERATUNG UND KONTAKT German Graduate School of Management and LawBildungscampus 2 | 74076 HeilbronnT 07131 645 636 0 | E info@ggs.de | WWW.GGS.DE

GERMAN GRADUATE SCHOOL OF MANAGEMENT & LAW BERUFSBEGLEITENDE MASTER-PROGRAMME FÜR HERAUSFORDERNDE FÜHRUNGSAUFGABEN

Die German Graduate School of Management and Law (GGS) ist eine staatlich anerkannte pri-vate Hochschule für Unternehmensführung. Die GGS konzentriert sich auf berufsbegleitende Master-Programme für Hochschulabsolventen und bietet Weiterbildungsprogramme für Unter-nehmen und Führungsteams in den Bereichen Management und Recht an. Studiert wird berufs-begleitend am Wochenende, ca. alle drei Wochen von Freitag bis Sonntag. Die Unterrichtssprache ist - mit Ausnahme der wirtschaftsrechtlichen Studiengänge - Englisch.

MASTER OF BUSINESS ADMINISTRATION (MBA)Dieses berufsbegleitende MBA-Programm berei-tet auf anspruchsvolle Führungsaufgaben vor und fördert das strategische und unternehmerische Denken und Handeln. Das Studium geht beson-ders auf die Entwicklungen der globalen Wirt-

schaft und die Veränderungen in der europäischen Bildungslandschaft ein. Von Führungskräften wird zunehmend ein globales Mindset und erweiter-te Sensibilitäten für sozial verantwortungsvolles Handeln verlangt. Aus diesem Grund geht jedes Modul verstärkt auf globale Themen und auf Cor-porate Social Responsibility ein.

THE LEEDS MSC IN BUSINESS MANAGEMENTGemeinsam mit der Leeds University Business School bietet die GGS das Studienprogramm MSc in Business Management an. Das für Hochschulabsolventen konzipierte Studien-programm vermittelt betriebswirtschaftliches Know-how sowie analytische Fähigkeiten und Managementkompetenzen. Es ist ein aner-kanntes Aufbaustudium mit hohem Renommee im öffentlichen Sektor und in der Privatwirt-schaft.

MASTER OF LAWS (LL.M.) IN LEGAL MANAGE-MENT FÜR JURISTENMit den Studieninhalten des neuen LL.M. in Legal Management wird gezielt darauf vorbereitet, den unter-schiedlichen Anforderungen im Unterneh-mensalltag gewachsen zu sein. Unternehmens-recht, Management und Soft Skills werden in en-gem Zusammenhang behandelt. Der Studiengang wird exklusiv an der GGS angeboten.

MASTER OF LAWS (LL.M.) IN BUSINESS LAW FÜR NICHT-JURISTEN

-rungskräfte, mit rechtlichen Sachverhalten im Unternehmen lösungsorientiert umzugehen. Die-ses Master-Studium wendet sich an Betriebswirte, Ingenieure, Volkswirte, Naturwissenschaftler oder Geistes- und Sozialwissenschaftler, die über min-destens ein Jahr Berufserfahrung nach Abschluss ABSCHLUSS MIT ZUKUNFT – MBA-Absolventen der GGS

HOCHSCHULE

MBA & MASTER AN DER MUNICH BUSINESS SCHOOLMASTER MIT ZUKUNFT

Internationale Praxis und ein starkes Netzwerk – das sind wesentliche Aspekte der Studiengänge an der Munich Business School (MBS). Die Pro-gramme mit integrierten Auslandssemestern und Praktika bereiten hervorragend auf einen erfolg-reichen Start ins Berufsleben vor. Zudem bietet der Standort München als kulturelle Weltstadt und Wirtschaftshochburg beste Studienbedingungen. Als erste private Hochschule Bayerns hat die MBS die unbefristete staatliche Anerkennung sowie die institutionelle Akkreditierung durch den Wissen-schaftsrat erhalten.

MASTER OF ARTS IN INTERNATIONAL BUSINESSFührungskräfte benötigen mehr denn je Wissen über komplexe globale Zusammenhänge, Fachex-pertise und ausgeprägte Soft Skills. Der Master of Arts in International Business an der MBS ist ein wirtschaftswissenschaftliches Vertiefungsstudium,

das diese Bereiche kombiniert und integriert. Der 18-monatige Studiengang wird wahlweise über-wiegend auf Deutsch oder komplett auf Englisch angeboten. Darüber hinaus bietet sich die Möglich-keit, einen zusätzlichen Abschluss an einer renom-mierten Partnerhochschule zu erlangen.

MASTER OF ARTS IN SPORTS BUSINESS AND COMMUNICATIONDer Master of Arts in Sports Business and Com-munication vernetzt die Bereiche Sport, Medien und Wirtschaft in einmaliger Weise in einem inter-

national ausgerichteten Programm. Experten aus Wissenschaft und Praxis vermitteln dabei in drei Studienabschnitten Grundlagen, Fachwissen und Anwendungen zu den Eckpfeilern des Stu-diums: Sport, Kom-munikation & Medien und International Bu-siness.

EXECUTIVE MBA GENERAL MANAGEMENTMit dem englischsprachigen Executive MBA Ge-neral Management bietet die MBS Experten aller Branchen ein klares Ziel: die Aneignung von fun-diertem BWL-Wissen und Führungskompetenzen. Die Organisation als 24-monatiges Teilzeitstudium (zwei Präsenzwochenenden im Monat) ermöglicht

Zwei internationale Wochen an der SDA Bocconi

www.facebook.com/Munich.Business.School

WILLKOMMEN – Freundliche Atmosphäre an der MBS

HOOCCHHSSCHHULE

Führungskräfte benötigenFührungskräfte benötigen mehr denn je Wissenmehr denn je Wissen über komplexe globale Zusammenhänge, Fachex-pertise und ausgeprägte Soft Skills. Der Master of A i I i l BArts in International Busi d MBS i iiness an der MBS ist ein

ten Programmmaxis vermittte

Grunndlagen, F

--

-

NEERRAALL MMAANAGrachhigen Exxecieteet die MBBSZiZiel: die Ane

diertem BWL-Wissen und FührungDie Organisation als 24-monatigiges (zwei Präsenzwochenenden den imim Mo

MBA & MASTER AN DER MUNICH BUSINESS SCHOOLMASTER MIT ZUKUNFT

Internationale Praxis und ein starkes Netzwerk –das sind wesentliche Aspekte der Studiengänge an der Munich Business School (MBS). Die Pro-gramme mit integrierten Auslandssemestern und Praktika bereiten hervorragend auf einen erfolg-reichen Start ins Berufsleben vor. Zudem bietet der Standort München als kulturelle Weltstadt undWirtschaftshochburg beste Studienbedingungen. Als erste private Hochschule Bayerns hat die MBSdie unbefristete staatliche Anerkennung sowie die institutionelle Akkreditierung durch den Wissen-schaftsrat erhalten.

MASTER OF ARTS IN INTERNATIONAL BUSINESS

das diese Bereiche kombiniert und integriert. Der18-monatige Studiengang wird wahlweise über-wiegend auf Deutsch oder komplett auf Englischangeboten. Darüber hinaus bietet sich die Möglich-keit, einen zusätzlichen Abschluss an einer renom-mierten Partnerhochschule zu erlangen.

MASTER OF ARTS IN SPORTS BUSINESS AND COMMUNICATIONDer Master of Arts in Sports Business and Com-munication vernetzt die Bereiche Sport, Medien und Wirtschaft in einmaliger Weise in einem inter-

national ausgerichteteWissenschaft und PraStudienabschnitten GAnwendungen zu denEckpfeilern des Stu-diums: Sport, Kom-munikation & Medienund International Bu-siness.

EXECUTIVE MBA GGENMit dem englischsprneral Management biBranchen ein klares

www.facebook.com/Munich.Business.Schoool

10

SERVICES | PRICES

SCOPE OF SERVICES AND PRICES

PARTICIPATION IN THE MBA LOUNGE

The standard rate for taking part in the MBA Lounge is €3,500 (net) per event location. Exhibitors who also participate in the res-

pective MASTER AND MORE fair in Stuttgart, Munich and/or Berlin can upgrade their booking to include participation in the MBA

Lounge for €2,500 (net) per location.

The price for a 30-minute round table session slot is €350 (net), at which you may give a presentation or organise a talk with one or

more alumni from your institution.

Scope of Services (comprehensive package for the entire Lounge day from 4pm – 9pm)

Conference Set (2 chairs + 1 table) with space for a roll up banner

Roll up banner with your institution logo imprinted

Exhibitor catering for two persons

Catering for your MBA Lounge Guests (coffee, tea, water and snacks)

Access to the ‘Matchmaker’ planning tool

WIFI

Electricity

1 institution profi le and 1 programme profi le on www.mba-lounge.de for one year

MBA LOUNGE TOTAL

3 MBA Lounges

3 Round Table Presentations

1 Page in the MBA Guide

Package Price : €12,000 (net) – your savings: €1,650

MBA LOUNGE PACKAGE OFFER

11

BOOKING FORM

MBA GUIDE 2014 (Published in October 2013)

INDIVIDUAL CONSULTATION

I am interested in the MBA Lounge and would like to speak to a customer adviser about this.

INFORMATION ABOUT YOUR INSTITUTION:

Institution Name

Department: Your Role:

Your Name:

Street:

Post Code: City:

Telephone: Email:

Date: Signature:

Online Booking Form: you can also access this booking form online on www.borderconcepts.biz/MBA-student-recruitment

All prices are valid for bookings made prior to the 30th of June 2013 and exclude a VAT rate of 19%.

*If you already are an exhibitor at the MASTER AND MORE fairs you can participate in the MBA Lounge at a discounted rate.

TOTAL PRICE

SCOPE OF SERVICES AND PRICES

Please return the completed form by fax to: +49 2562 993810 or by email to: mastermarketing@borderconcepts.biz

Please indicate your booking selection in the form below. We will get in touch with you as soon as we receive the completed booking.

LOCATION SERVICE | PRICE SERVICE | PRICE SERVICE | PRICE TOTAL

MBA Lounge Upgrade*

(incl. equipment) €2,500 / Lounge

MBA Lounge

(incl. equipment)

Round Table (30 Min)

€350 / Round Table

MUNICH, NOV 20

STUTTGART, NOV 26

BERLIN, DEC 05

MBA LOUNGES 2013

MBA LOUNGE WEB

SERVICE PRICE QUANTITY TOTAL

Web profile for 12 months on

www.mba-lounge.de €350 pro Profil

Web News Service €350 / news item

Skyscraper banner €350 / week, min. 4 weeks

Institution / Programme of

the week€350 / week

SERVICE PRICE DE TOTAL

1 page A5 €2,100

Double page A5 €3,500

BORDER CONCEPTS GMBH

Bahnhofstrasse 40

48599 Gronau

Germany

T: +49.2562.9938-200

I: www.borderconcepts.biz

Facebook: www.facebook.com/borderconceptsinternational

LinkedIn: linkd.in/gradrecruitment

We would be delighted to assist you with the selection of suitable channels for your individual

campaign. As a consultancy for higher education marketing we can develop bespoke marketing

concepts for Bachelor, MBA, Masters and PhD programme marketing in Germany and other

European countries.

Feel free to contact us if you have any questions.

CONSULTING TEAM

CONSULTATION

ADRESS:

Sjaik DjoraiManaging Partner

s.djorai@borderconcepts.bizTel.: +49.2562.9938-112

Anna DavidsAccount Manager

a.davids@borderconcepts.bizTel.: +49.2562.9938-193

Felix SiedhoffAccount Manager

f.siedhoff@borderconcepts.bizTel.: +49.2562.9938-191

Philipp BernsAccount Manager

p.berns@borderconcepts.bizTel.: +49.2562.9938-192