the social brand · 3/3/2019 · mbers locksmiths dentists write a review find people advertise...
TRANSCRIPT
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WHOARE YOU
TALKING TO?
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Customer Personas
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Customer Personas•Customer groups•Basic demographic information:
•Age•Marital status•Income•Children•Etc.
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People spend money to end a
pain point.
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Customer Personas
•What are your customer’s pain points?
•How would they describe their pain?
•What are their keywords?
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WHERETO POST?
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Finding Your Business• Business Name & Classification• Logo/Tagline• Location, if applicable• Phone Number• Business Hours• Services/Products• Website• Branding Photos
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2
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WHATTO POST?
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Nobody likes to be sold to.
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People want to be entertained.
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Au
thenti
c.
Not.
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Pers
on
ali
ty.
Not.
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Co
mm
unit
y.
Two Men and a Truck
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Inte
rac
tive.
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Say no to stock
photography.
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