Partner Pack 2017

© Connector.ie 2017

Making the world a more beautiful place, one photo at a time

In 2015, Connector launched The Snapys with a mission to make

the world a more beautiful place one photo at the time. We

created a unique engagement platform powered by the global

Instagram community with a series of real world events including

an amazing awards show.

In 2016, the campaign received 3.51 million #huaweisnapys

hashtag interactions on Instagram and reached 95% of Ireland’s

Instagram population of over 800,000 people.

For 2017, The Snapys will be even bigger and better! Do you want

to get involved in what promises to be another amazing

Instagram awards campaign with the WOW factor?

Join us and support local talent, bond with the Instagram

community, make influential friends and generate tons of

user-generated content!

the snapys

13,500

the snapys stats | 2015 - 2016

2015 2016 Total

photo entries

35,966photo entries

49,466photo entries

2.08 Milliontotal hashtag interactions

680,000+website page views

64,150We had over

uses of the hashtag

32 Millionpotential impressions

40,211Voters

55,126Votes

2016

Ireland was the first country to host an

Instagram Community Awards engaging over

400,000 people in 2015

79,000are parents

190,000are singlepeople

18%are frequenttravelers

of Irish Instagram usersuse the app everyday

59%

710,000 TOTAL IRISH USERS

Galway is the selfiecapital of Ireland

The Cliffs of Moherare Ireland’s mostphotographed landmark

instagram demographics

Interests

680,000shopping &

fashion

610,000fitness &wellness

680,000food

& drink

660,000technology

12.9%13-17

40.8%18-24

29.3%25-34

11.3%35-44

4.4%45-54

1.4%55+

4.9%35,000

17%120,000

11%79,000

3.5%25,000 1%

8,700 0.5%3,100

8%58,000

24%

18%130,000

170,000

17%52,000

2.6%19,000

0.85%6,000

users by genderand age range

male female

media coverage

#HuaweiSnapyswas a trending topic on Twitter for 14 hours!

Over 80,000 people tuned in to watch the awards live through

our Snapchat Influencers

Awards promoted to the Huawei Snapys

and Connector com-munities totalling

40,000 social media connections in

Ireland

Approximately, 100 of the top Irish instagrammers

attended the awards

We had massive coverage across the Irish media,

including 5 minutes coverage on Ireland’s premier lifestyle TV

program Xposé with a media value in excess of

€300,000!

Coverage in 70+ media outlets and blogs such as Irish Examiner, Goss.ie, Irish Times, Irish

Mirror etc

The event was hosted by

comedienne Deirdre O’Kane

The Snapys partnered with Huawei for the hugely successful Huawei Snapys Awards. Out of the 200 short-

listed there were 20 category winners with over €10,000 worth of prices, including a trip to China.

sponsors and partners

events and experiences 2016

Ireland’s Top Instagram Events

In the past two years, we ran events for the Snapys from a launch party to

Ireland’s first photocrawl to the awards night! We entertained almost 2,000

guests in total.

2015 | Launch Night - 150 guests

Awards Night - 350 guests

2016 |

the events

Awards Night @ The Mansion House - 500 guests

Launch Night & Pop Up Gallery @ Connector Studio - 200 guests

Pop-Up Events - 250 guests

Social Media Masterclass @ Connector Studio

Huawei Snapys Galway Meet Up @ Portershed & An Pucan

Huawei Snapys Cork Photocrawl

awards night 2015 pop-up events 2016

awards categories

BEAUTY#Yourbrand

BEST COMMUNITY#Yourbrand

DUBLIN#Yourbrand

FAMILY#Yourbrand

FASHION#Yourbrand

FOOD#Yourbrand

GAA#Yourbrand

HEALTH & FITNESS#Yourbrand

HUAWEI P9#Yourbrand

IRELAND#Yourbrand

awards categories

MUSIC#Yourbrand

NO FILTER#Yourbrand

PEOPLE#Yourbrand

PETS#Yourbrand

SELFIE#Yourbrand

TRAVEL#Yourbrand

WEATHER#Yourbrand

WILD ATLANTIC WAY#Yourbrand

WILD CARD#Yourbrand

HONORARY WINNER#Yourbrand

how to enter

The photos are published on TheSnapys.com

People post photos on Instagram identifying the categories with the respective hashtag + #thesnapys.

i.e #yourbrand + #thesnapys

223 Likesusername #TheSnapys #YourBrand

username

Vote for your favorite photos and share them!

Spread the love! After voting people are invited to like and

follow the profiles of our sponsors.

• Sponsor an awards category which best matches your brand

• Select a brand hashtag as entry method for your category

• All voters are prompted to follow the sponsor social media

accounts when voting

• Large branded website header banner on all your category

pages

• Your logo will be included on all official awards videos and

content

• Content calendar prepared to promote your category / brand

• Networking opportunity at the sponsors breakfast

• 5 free tickets to the awards night

• Your brand called out by host during the welcome and closing

speeches

• Logo included on any printed material used

• Weekly performance report (Entries / Likes / Votes)

• Detailed campaign report at the end of the awards

Everything included within Bronze Sponsors plus:

• Brand activation opportunity on the awards night

• Your company logo will be on all emails and press releases asso-

ciated with the awards

• Your logo will be included in the interactive Instagram wall at the

event 12 social media posts related to your sponsorship sent out

on The Snapys & Connector 20,000 on Instagram and Twitter

• 3 blog posts during the campaign

• Announcement of winners in press releases to relevant media

• A representative from your business will be invited to the photo

call announcing the awards and included in the official press

release

sponsorship options

Price upon request Price upon request

1/2

Price upon request

sponsorship options 2/2

Everything included within Bronze and Silver Sponsors plus:

Advantages

• Unique Brand Activation opportunity and spaces at the awards

night

• Access to hundreds of beautiful photo entries associated with

your brands and licensed for usage on your social channels

• Approximately 100,000 interactions using your brand hashtag

• Increase in the number of followers and engagement on your

social channels

• Access to the top Instagram influencers in your sector

• Winner is then announced and introduced to the brand as a pos-

sible ambassador

sponsorship overview

New for category sponsors in 2017

Social MediaContent

• Follow gate to boost followers

• Lower tiered pricing with 3 options

• More bigger branding opportunities on website

• Double number of Instagram users in Ireland

• All technology rebuilt for improved speed and sharing

• Virtual Gallery App & Headset

• Brands can now use your own hashtag as entry mechanism

3.51 million total #huaweisnapys interactions

• We help you boost current campaigns and create new

habitual behaviour

• We will also help you grow your Instagram account

235 likes

Sample Instagram contentSample follow gate

#lovedublin 2016 #wildatlanticway 2016

7,894photo entries

669,668

3,625photo entries

324,944likes likes

#SnapPeople 2016 #RTEWeather 2016

3,864photo entries

106,067

3,025photo entries

142,182likes likes

Reach a large global audience. With our traditional media part-

ners and integrated social media campaign, we will deliver a

large audience at home and abroad.

Tell your story. Your brand's story will be surrounded by other

beautiful content in a creative and inspiring environment, both

online and offline.

Support local talent. This is a unique opportunity for your brand

to support the best local photos and create an amazing interac-

tive photo gallery.

Make influential friends. Connect with local and global Insta-

gram influencers, storytellers, creatives and other progressive

brands.

Come on a journey. Join us on an international journey where we

make the world a more beautiful place, one photo at a time.

why partner with the snapys?

special guests and ambassadors

Rosanna Davison

Vogue Williams

Timi Ogunyemi Lawson Mpame James Kavanagh Grace Mongey

Deirdre O’Kane Thalia Heffernan

Rozanna Purcell Darragh DoyleHolly Carpenter

connector support

InstagramAccount

Banner Ads Social MediaContent

As an optional extra if are new to Instagram,

we set the scene for your success -

Connector helps you to get started, or

enhance your presence in the social media

arena. This entails setting up your accounts,

branding each channel, and setting up follow

links on your website so you can grow your

list of followers.

The team at The Snapys has created digital

assets that can help you promote the awards

and maximise the impact of your participa-

tion. We created a banner sets according to

IAB's Ad Unit Guidelines.

The Snapys team provides you with a full

content calendar branded with your logo

ready to publish on your social media

channels and promote your category.

OPENINNOVATIONSTUDIO

Connector is an open innovation studio.

We leverage a fearless approach to creativity, a culture of learning and a fast moving startup environment to design digital products, engage influencers and produce ‘real world’ experiences.

Some of these ideas build brand, grow market share and increase revenue for our clients while others become business drivers within our own eco-system.

Conor LynchConnector.ieconor@connector.ie+353 1 906 0006

Connector Studio18 Eustace Street, Temple Bar, Dublin 2, Ireland

© Connector.ie 2016

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