tft partner and sponsor pack
TRANSCRIPT
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TFT13 A NEWWAY TO DELIVER
CONTENTABOUT TFTAnyone...
TFT12 was the rst ever 24-hour,
crowd-sourced, global conerence.
The event streamed LIVE over 24
hours starting in New Zealand and
ending in Hawaii
Anytime...
No barriers to consumption
No registration or entry ees
No tickets, sign-up or restrictive
rights
Anyplace...
Multi-channel distribution
YouTube, Evernote & Kindle,
Twitter, Facebook, G+, more...
Engagement on every major
social platorm
Content ully available
On-Demand
24HOURS
24SPEAKERS
LIVE
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THE TFTDIFFERENCE
Physical Event Speakers are chosen or audience
Audience required to be at a
specic place and time
Speakers deliver presentation and
leave
Content consumed in a xed state
Registration/sign-up/cost
DIGITAL Event Audience chooses speakers
Content consumed at audiences
convenience
Speakers bring their own
audience who also promote
Content consumed via media o
choice; video/audio/slides
No registration/no sign-up/no cost
I love that #TFT12 brings content
to the PEOPLE; Many (inc me) dontalways have resources (time, $$$,support) to attend largeconferences.
VIA @ShawnDurrani_IT
http://vimeo.com/brownhound/review/59471073/27b15fb553http://vimeo.com/brownhound/review/59471073/27b15fb553http://vimeo.com/brownhound/review/59471073/27b15fb553 -
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2012SPEAKERS
Amber Case
Kirstie Magowan
Karen Ferris
TRISTAN BOOT
BREED LEWIS
OsCAR CORBELLI
Speaker
DETAILSCyborg Anthropologistand the ounder o Geoloqi@caseorganicKlout 62
Speaker & Host Oceania
DETAILSWriter and publisherCo-Founder Shit Media Inc@KirstieMagowanKlout 64
Speaker
DETAILSITSM Consultant and author,creator o the BalancedDiversity Framework@Karen_FerrisKlout 62
Speaker
DETAILSService Owner, Vodaphone NZPresident o itSMFnz@TristanNZKlout56
Speaker
DETAILSDirector o Macanta Consulting,Melbourne, AustraliaITSM Consultant@macantaKlout 62
Speaker
DETAILSIT Management ExpertTrainer, Speaker, Author@OscarCorbelliKlout34
Vladimir Ivanov
Simone Moore
Robert Falkowitz
Aprill Allen
Mark Smalley
Aale Roos
Speaker
DETAILSITSM PractitionerSpecialis in Lean and Agilemethodologies@vivanovsKlout 54
Speaker
DETAILSTrainer, blogger, contentprovider.HDAA, Sydney, Australia@simonejomooreKlout 59
Speaker
DETAILSConsultantAuthor, blogger andconerence speaker@R_FalkowitzKlout 35
Speaker
DETAILSThe Knowledge BirdBlogger, Content provider,Conerence speaker@aprillallenKlout 62
Speaker
DETAILSConsultant, tranerBiSL FounderKlout 48
Speaker
DETAILSUnlearning ITIL and ServiceDesk 2.0 creatorFinland@aalemKlout 56
Tessa TroubridgeHost EMEA
DETAILSManaging DirectorSDI (Service Desk Institute)@TessaTroubridgeKlout 50
CHRIS DANCYFounder and Host
DETAILSTFT CreatorServicesphere ounderBMC Sotware@servicesphereKlout - 65
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2012 SPEAKERS
Richard White
Barclay Rae
Peter Linjse
Rob England
Matt Hooper
Patrick Bolger
Speaker
DETAILSCo-ounder and CEO oUserVoice@rrwhiteKlout 62
Speaker
DETAILSConsultant, BloggerHost o ITSMTV@barclayraeKlout 55
Speaker
DETAILSITSM Consultant and BloggerManaging Partner at ServiceManagement Art@PeterJLijnseKlout 53
Speaker
DETAILSThe IT SkepticITSM Consultant, author andblogger@theitskepticKlout 61
Speaker
DETAILSConsultantITSM Weekly Podcaster@VigilantGuyKlout 61
Speaker
DETAILSITSM ConsultantITSM Weekly podcaster@patb0512Klout 56
SPEAKERS
Mark Kawasaki
Ian Clayton
Ian Aitchison
Charles Araujo
Antonio Valle
Alex Hocking
Speaker
DETAILSPractitioner - EmoryUniversityBloggerKlout 45
Speaker
DETAILSCreator o USMBOKBlogger, ConsultantConerence speaker@ianclaytonKlout 49
Speaker
DETAILSITSM Product Director atLANDesk@IanAtchisonKlout 50
Speaker
DETAILSAuthorWriter o The Quantum ageo IT@charlesaraujoKlout 52
Speaker
DETAILSITSM SpecialistLean thinker and teacher@avallesalasKlout 47
Speaker
DETAILSITSM Practitioner@marvalalexKlout 42
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TFT12 BROKETHE RULES ANDTHE COMMUNITYRESPONDEDWITH 1,200,000IMPRESSIONS
Yesterday ANDTomorrow
50000 10000 15000 20000 25,000+
Audio - iTunes andSoundcloud
Knowledge Locker -Evernote and Kindle
Slides - Slideshare
Post-event video -Youtube, Vimeo &BrightTalk
Live Streaming -Google+ and Youtube
TFT Voting page -list.ly
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LEAD THEMOVEMENT
SPONSOR TFT13THE LEAD UPTFT speaker voting page
The voting page is one o the rst brand impression points into the community. Here is where you will dene yoursel
as a community supporter. This branding moment will be viewed as good will to the community and will engender
trust and value to your brand. With a high requency o repeat visitors, your brand will be reinorced, leading to
strong recognition in the industry.
Branding opportunity:
Banner Advertisement on top o the page with URL capture.
Email campaign or existing customers to submit to speak or vote on speakers.
Global opportunity, there is no regional segmentation with this package.
1 region $ N/A
2 regions $ N/A 3 regions $ 15,000
The live eventLive streaming
On the live recordings your logo will be ront and center, right next to the speakers name. This brand impression
presents an enormous opportunity to reach the community who are eager to see the presenters live recordings via
video. This package can be purchased per region, or you can own the live experience by purchasing all 3 regions.
Branding opportunity:
Premium placement o logo next to speakers name.
Sponsorship recognition by acilitators during session swaps.
Branding will continue on the videos or as long as they exist on youtube.
1 region $ 8,000 2 regions $ 14,000 3 regions $ 20,000
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The aftermathPost-event Video bumpers
TFT serves as a library o rich content which will be shared by thousands virally through social networks. Ater the
live event, each video will be re-produced to enhance the quality. During this process bumpers will be placed at the
beginning and end o the videos.
Branding opportunity:
Large high-res logo and tagline at beginning and end o video.
15 Second Audible Tagline at header
Up to 2 minute commercial Video placement at trailing bumper
Branding will continue on the videos or as long as they exist on youtube, vimeo and BrightTALK.
TFT13 content will be available on BrightTALK ater the event, increasing the visibility o your brand and exposing
your content to the hundreds o thousands o IT service management proessionals on their site.
Per region sponsorship is available to isolate demographic.
1 region $ 8,000
2 regions $ 14,000 3 regions $ 20,000
Slideshare bumpers
Speakers presentations will be virally shared across multiple platorms via SlideShare. The indexing o this rich
content will be picked up in search results extending the reach to to those at the research phase o their projects.
This is the opportune time or sponsors to promote their brand awareness and get early traction with potential
clientele. Slides are one o the most shared media types on LinkedIn, increasing your exposure on the proessional
social media outlet.
Branding opportunity:
Banner Advertisement on rst and last slide with embedded URL To landing pages.
Slides can be shared via email campaigns or great content to share with your customers.
1 region $ 8,000
2 regions $ 14,000 3 regions $ 20,000
Post-event audio bumpers
In the commuter world we live in, audio still plays a major role in knowledge workers inormation consumption.
Consuming this content on mobile devices is easy, and provides a great opportunity to get your message out to the
proessional on the go.
Branding opportunity:
15 second ront end bumper at the beginning o session and up to 2 minute trailer
Hi-res logo on audio Artwork.
Branding will continue on the videos or as long as they exist on Soundcloud and iTunes
This package can be purchased per region, or you can own the audio experience by purchasing all 3 regions.
1 region $ 8,000
2 regions $ 14,000 3 regions $ 20,000
Knowledge Lockers
There is a certain level o intimacy you experience when people let you into their diaries. With this package, your
brand goes straight to the consumers Evernote or Kindle App. Your art work, and brand will be constantly visible, as
they scroll through these apps. This level o commitment rom the consumer, is a clear sign they are paying attention.
Savvy vendors will recognize the power o mindshare branding with this very unique package.
Branding opportunity:
Large high-res logo and tagline at beginning o the note eeds.
URL or landing pages can be embedded in content header.
1 region $ 8,000
2 regions $ 14,000 3 regions $ 20,000
Presentation Transcriptions
There are dierent styles o learning and absorbing inormation. Some consumers preer to digest the written word.
In 2013 we will extend the reach o the TFT content by providing written transcriptions o all TFT presentations.
These will be available to be pushed to knowledge lockers and or download rom a central location.
Branding opportunity:
Your logo and tagline prominently eatured on PDF transcriptions
Your URL and logo on download landing page
1 region $ 8,000
2 regions $ 14,000 3 regions $ 20,000
THE FUTURE
If you tire of the same old conference formatand topics, check out #TFT12
VIA@EarlBegley
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Interact with ourspeakersSpeaker sponsorship
TFT Speakers are amongst the most infuential in the ITSM community. We are oering you an opportunity to
engage with these speakers beore, during and ater the TFT13 event. This is a fexible opportunity and packages will
be individually tailored to suit you, the speakers and your budget.
Suggested Branding opportunites:
Video interview or panel session with speakers prior to TFT1 3, with your branding
Branded whitepaper written by TFT13 speaker
1 region $ NEG 2 regions $ NEG 3 regions $ NEG
Region 1 Oceania Region 2 EMEA Region 3 Americas
Kirstie Magowan
Email - [email protected]
Phone +64 27 5772423
Robert Beswick
Email - [email protected] +44 (0) 1689 889100
Matt Hooper
Email - [email protected]
Phone - +1 (781) 366-0072
CONTACT US
TFT13 Media Partner:
I youd like to present your own sponsored content at TFT13 Track 2 enables you to do just that. Choose the time
slot and region you require and be a part o TFT 13.
$2000 per one HOUR slot
TFT13 Track 2BrightTALK provides live and on-demand webinars and videos
or proessionals and their communities. Every day thousands
o thought leaders are actively sharing their insights, their
ideas and their most up-to-date knowledge with proessionals
all over the globe through the online event technologies that
BrightTALK has created.
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240 Million BC