stafford half marathon sponsor pack

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Page 1: Stafford Half Marathon Sponsor Pack

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Page 2: Stafford Half Marathon Sponsor Pack

Stafford Half Marathon

Demographics

Runners age breakdown

Wheredo the

runnerslive?

67% - Live in Stafford Borough

19% - Live in rest of Staffordshire

13% - Live in rest of UK

1% - Live outside of UK

Gender

66% - Male

34% - Female

14,000 Spectators

Spectators

6,000 - In Stafford Town Centre

8,000 - Around the rest of the course

2600 Runners

3% - 17-20 years

21% - 21-30 years

35% - 31-40 years

29% - 41-50 years

10% - 51-60 years

2% - 61+ years

Average Age 38

Page 3: Stafford Half Marathon Sponsor Pack

51% - Men

49% - Female

Reachby

gender

SocialMedia

62% - Users in Stafford Borough

30% - Users in rest of the UK

8% - Users outside the UK

Social Media 126,000 users*

Web 16,245 unique web visits*

*Dur

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Who Are We…The Stafford Half Marathon will see 2600 runners embark on our popular course around Stafford. Starting in Stafford’s town centre, the race, which was first run in 1984, heads out into the Stafford countryside before winding its way back into Stafford’s Market Square via the iconic Victoria Park. The Stafford Half Marathon is proud to be one of the most well-known and respected half marathons in the country, and has grown to be one of the largest in the Midlands.

The Stafford Half Marathon provides a perfect opportunity for your company to gain maximum exposure in unique, and cheaper ways than traditional advertising mediums. Because of our solid demographic reach the event has also been able to make a positive social and economic impact on the town of Stafford. A conservative positive economic impact to the Stafford economy is around £100,000 per year, generated by the event.

Page 4: Stafford Half Marathon Sponsor Pack

Runners Medal Branding2,600 people take part in the Stafford Half Marathon, and they could all be wearing your brand! People aged between 17 and 61+ participate in the course; reaching out to such a wide demographic with a medal that will be treasured forever can only be beneficial to your business.

Runners T-shirt BrandingThe Runners T-shirt is given to all 2,600 people who take part in the race; it is a token of their achievement and something that is sure to be worn with pride. Having your branding on the T-Shirt will ensure that your business is remembered as a part of that experience.

Branding on Runners NumbersThere are approximately 14,000 spectators along the whole course of the Half Marathon and they will all see your brand! By having your branding on the Runners Numbers it will be viewed by thousands of people in just a few short hours.

Page 5: Stafford Half Marathon Sponsor Pack

Branding on Town Entry SignsYour company brand will be added to the Town Entry Signs, meaning thousands of people who enter the town on a daily basis for up to six weeks before the event day will be informed that your business is sponsoring one of the major Stafford events of the year.

Runners Handbook AdvertThe Runners Handbook contains crucial information for all 2,600 people taking part in the race; as a result it needs to be read thoroughly, so by placing an advert in the handbook it is sure not to be missed!

Race Gantry BrandingThe Half Marathon brings nearly 9,000 people to the town centre, when you include spectators and participants. The race gantry will be one of the key focal points of the day and by having your business’s brand on the gantry you will be too.

Crowd Barrier BrandingA great way to get your brand recognised as a part of the day. Barriers are used by people in the race, the spectators and also viewed in the background of most photo opportunities, so countless people will see your business associated with the Half Marathon.

Presenter Feeds On Main Stage On Race DayPresenters will be commentating and entertaining throughout the day of the Marathon and they will feed into that commentary information about your business, making sure that the 6,000 spectators in the audience hear all about you!

Social Media PostsOn average the Half Marathon’s social media reach is over 120,000 users and we can engage this audience in your brand for up to ten weeks by posting about your business in the build up to the race day. This is guaranteed to bring more interest and interaction to your business and click throughs to your web site and social media pages.

Branding and link to website on Stafford Half Marathon WebsiteThe Stafford Half Marathon website has roughly 16,000 unique visits during the campaign period; we can add your link and branding to our site so you can benefit from the thousands of people who enquire about the Half Marathon online.

Sponsor a Mile Marker for just £100Mile Markers are certain to be something that the runners are paying attention to. Sponsor a mile marker for £100 each or three for £250

Page 6: Stafford Half Marathon Sponsor Pack

Item Bespoke Gold (Only one available) Silver Bronze

Branding on Town Entry Signs:

Runners Medal Branding:

Runners T-shirt Branding:

Race Gantry Branding:

Runners Handbook Advert: Full Page Full Page Full Page

Social Media Posts: 10 Posts; 1 per week for 10 weeks until race day

5 Posts; 1 post every other week for 10 weeks prior to the event

3 Posts on selected weeks prior to race day

Branding and link to website on Half Marathon Website:

Branding on Event Stage:

Presenter Feeds on main stage on race day: 10 throughout race day 6 throughout race day 2 throughout race day

Branding on Runners Numbers:

Free Race Places: 5 2 2

Crowd Barrier Branding: 8 metres near finish gantry 3 metres near finish gantry 3 metres near finish gantry

Price: £5,000 £2,750 £1,500

TailoredPackage tosuit your needsEnquiries to:Joseph Tromans

Tel: 01785 619 354Email: [email protected]

Spon

sors

hip

All Enquiries:Tel: 01785 619 354

Email: [email protected]

Page 7: Stafford Half Marathon Sponsor Pack

Item Bespoke Gold (Only one available) Silver Bronze

Branding on Town Entry Signs:

Runners Medal Branding:

Runners T-shirt Branding:

Race Gantry Branding:

Runners Handbook Advert: Full Page Full Page Full Page

Social Media Posts: 10 Posts; 1 per week for 10 weeks until race day

5 Posts; 1 post every other week for 10 weeks prior to the event

3 Posts on selected weeks prior to race day

Branding and link to website on Half Marathon Website:

Branding on Event Stage:

Presenter Feeds on main stage on race day: 10 throughout race day 6 throughout race day 2 throughout race day

Branding on Runners Numbers:

Free Race Places: 5 2 2

Crowd Barrier Branding: 8 metres near finish gantry 3 metres near finish gantry 3 metres near finish gantry

Price: £5,000 £2,750 £1,500

TailoredPackage tosuit your needsEnquiries to:Joseph Tromans

Tel: 01785 619 354Email: [email protected]

Spon

sors

hip

All Enquiries:Tel: 01785 619 354

Email: [email protected]

Page 8: Stafford Half Marathon Sponsor Pack

Leisure and CultureStafford Borough CouncilCivic CentreRiversideStaffordST16 3AQ

Tel: 01785 619000Email: [email protected]/halfmarathon

“The Stafford Half Marathon is considered one of the best organised races in the Midlands, not just by myself but my friends and running club, keep up the good work.” Stafford Half Marathon Feedback Questionnaire 2013