the skimm- uga targeted strategy marketing plan a shortened version of that long, long, i mean...
DESCRIPTION
SOCIAL MEDIA CAMPAIGN Target Market Female College Students ages & maybe their mamas? Goals Reader Acquisition Brand Visibility Objectives To increase subscription among college females ages by 10% To increase followers by across social media outletsTRANSCRIPT
THE SKIMM-UGA TARGETED
STRATEGY MARKETING PLAN
A shortened version of that long, long, I mean really long plan
By: Alexandra Holzworth
UGA SKIMM’BASSADOR
SOCIAL MEDIA CAMPAIGN
Target Market • Female College Students ages 18-
25• & maybe their mamas?
Goals • Reader Acquisition• Brand Visibility
Objectives • To increase subscription among
college females ages 18-25 by 10%• To increase followers by 400-500
across social media outlets
STRATEGIES
Vine• Creating a UGA Skimm’bassador run vine • Micro-shooting short newscasts of big stories in Athens,
Atlanta and other parts of Georgia • Promoting theSkimm and Skimm social media
everywhere possible
Twitter • #SmallTownSaturday, #SmallTownStories• Skimm’rs tweet the their towns’ best news every week
for 2 months• Winner=Reward
OTHER S OCIAL M EDIA OPPO RTU NIT IES
Instachat• Connect Skimm’rs that follow theSkimm’s Insta
Snapchat Story• Make a Snapchat Story of pictures related to Daily Skimm news
or even the #SmallTownStories. Ask users to Tweet pics w/ story
Google +• Share articles related to the Daily Skimm on Skimm Google+
accout• Could update UGA students about Campus Events w/ G+ Events
PHYSICAL CAMPUS PRESENCE
Events• Skimm booth @ UGA Grady
College’s Journalism and Mass Communication Career Fair
• G+ Calendar of UGA Campus events Skimm’rs might dig
Flyers• In the Journalism Building, Caldwell
Hall, the bathrooms, downtown, Pauley’s Crepe Bar- everywhere
• Advertise on busses when student s are bored on their way to class
• STICKERS! • Campus Promotions Guide
PHYSICAL CAMPUS PRESENCE
Student Center • Lots of promo in Tate Plaza! • Miller Learning Center- pre-class announcements
Dorm Visit • Flyers in Dorms (Honors, Upperclassmen,
Freshman) • Information Card on tables in UGA Dining Halls-
why eat alone in between classes when you could eat with theSkimm?
ACADEMIC ORGANIZATIONS
Academic Department• Journalism/Communications professors suggesting students
subscribe to theSkimm (teachers <3 giving extra credit) • Grady College & Franklin College Listeservs!
Career Services• UGA Career Center suggesting students subscribe to theSkimm
to brush up on news for job/internship interviews
Pre-professional Student Group• AdClub Partnership • UNCA/Lamdba Pi Eta Partnership • Pi Sigma Epsilon Marketing and Sales Fraternity Partnership
CAMPUS SOCIAL SCENES
Greek Life• Sorority Subscription Contest
• Ask every sorority’s president to subscribe/forward one Daily Skimm to sorority listerv
• Sorority with the most new subscriptions- WINS!
• Parents Weekend Subscription Contest • Send out one Daily Skimm to all Kappa
Kappa Gamma moms!• Surprise @ Parent’s Weekend if they all
subscribe!
Sporting Events• Promo @ UGA Gym Dogs Meets!
PUBLICATIONS Local or student-run magazine profile
• Get The Red & Black to do a story! • Get involved with
UGA’s Student Government Association Collegiate Readership Program
• Get WUGA-TV’s NewsSource newscast to feature theSkimm!
= Newsstand
UGA ORGANIZATIONS
Partner with UGA Habitat for Humanity Chapter on Sustainability Project
Create one of these Skimm Style– only have it be empty• Advertise theSkimm/H4H goal to minimize
internet/environmental pollution
BIG IDEAS
World• Pinpoint on an interactive map where Daily Skimm
stories took place!
Picture teases• Pictures- no explanations illustrating news in the
Daily Skimm!
Different logo for male subscribers• Eh, maybe not.
GIRL POWER!