The Shoe and YouChris Holcombe

Hannah SilveyCody Barry

Topic

Target audience: Athletic Shoe Distributors The purpose of this survey is to collect

and establish actual data regarding comfort, price, quality, and appearance of athletic shoes.

Purpose

This survey will help athletic shoe distributors know what type of shoes to stock their shelves with. Since this survey has the demographic question of gender it’ll help the distributors know what women prefer over men and what men prefer over women.

Who we Surveyed

Demographic: Males vs. FemalesTarget Participants: Anyone Our purpose was to determine if males and females differentiate between athletic shoe preference in the content of why they buy

athletic shoes, what determines their athletic shoe purchase, comfort, appearance, and affordability.

Methods

Our first approach: Giving survey by hand◦Pros: Participants could ask us questions related to

the survey if a question arouse.◦Cons: Printing off all the surveys, time

management issues for participant and us.Our second approach: Facebook and text

◦Pros: A large amount of people were able to take the survey in a short amount of time, paperless

◦Cons: Participants couldn’t ask us questions about the survey, we couldn’t control how many males or females participated.

RESULTS

What type of athletic shoes do you buy most?

54%

15%

23%

8%

Males

RunningWalkingSport re-latedCross Training

48%

37%

11%

4%Females

RunningWalkingSport Re-latedCross Training

Would you say you are loyal to a specific shoe brand?

28%

36%

36%

Males

AgreeSomewhat AgreeDisagree

21%

59%

21%

Females

AgreeSomewhat AgreeDisagree

What is most important to you when you purchase an athletic shoe?

Price

Availability

Looks

Comfort

Brand

-1 1 3 5 7 9 111315

Males

Males

Price

Availability

Looks

Comfort

Brand

0 2 4 6 8 10121416

Females

Females

Second Most important reason

Price

Availability

Looks

Comfort

Brand

-1 1 3 5 7 9 111315

Males

Males

Price

Availability

Looks

Comfort

Brand

0 2 4 6 8 10 12 14

Females

Females

Third Most Important Reason

Price

Availability

Looks

Comfort

Brand

0 1 2 3 4 5 6 7 8 910

Males

Males

Price

Availability

Looks

Comfort

Brand

0 1 2 3 4 5 6 7 8

Females

Females

How many pairs of athletic shoes do you own?

27%

62%

12%

Males

0 to 23 to 56 to 89+

43%

43%

14%

Females

0 to 23 to 56 to 89+

How often do you purchase athletic shoes per year?

54%42%

4%

Males

0 to 1 2 to 34 to 55+

54%32%

11%4%

Females

0 to 12 to 34 to 55+

Why do you typically buy athletic shoes?

77%

11%

7%4%

Males

NeedDesireLooksGood Deal 65%

31%

4%

Females

NeedDesireLooksGood Deal

Do you believe Price Determines Quality of Athletic Shoes

19%

62%

19%

Males

AgreeSomewhat AgreeDisagree

25%

75%

Females

AgreeSomewhat AgreeDisagree

How much money do you normally spend on a pair of shoes?

$100+

$76-$100

$51-$75

$26-$50

$0-$25

0 2 4 6 8 10 12

Males

Males

$100+

$76-$100

$51-$75

$26-$50

$0-$25

0 2 4 6 8 10 12

Females

Females

What is your favorite athletic shoe brand?

Other

Asics

Puma

Adidas

Nike

Reebok

0 2 4 6 8 10 12

Males

Males

Other

Asics

Puma

Adidas

Nike

Reebok

0 2 4 6 8 10 12

Females

Females

What Primary color of shoe do you usually buy?

12%

28%

20%

40%

Males

BlackWhiteGrayMulti

12%

36%

12%

40%

Females

BlackWhiteGrayMulti

What Athletic Shoe Material do you Prefer?

Other

Nylon

Suede

Mesh

Leather

-1 1 3 5 7 9 11 13 15

Males

Males

Other

Nylon

Suede

Mesh

Leather

0 2 4 6 8 10 12 14

Females

Females

What performance do you need from a shoe?

Grip

Cushion

Ankle Stability

Light Weight

0 4 8 12 16 20

Males

Males

Grip

Cushion

Ankle Stability

Light Weight

0 4 8 12 16 20

Females

Females

On a Scale from 1-5, 1 being unsatisfied and 5 being satisfied, how do you like your running shoes?

1 2 3 4 50

2

4

6

8

10

12

14Males

Males

1 2 3 4 50

2

4

6

8

10

12

14Females

Females

Conclusions

We found that when it comes to athletic shoes males and females tend to look for the same type of product based off of our survey.

The top three things males and females look for in an athletic shoe is comfort, looks, and price. They both preferred Nike and Adidas over other brands. In addition, they were basically identical when it came to primary color of the shoe.

Continued

Males: Willing to spend more money on shoes than women and typically own more pairs of athletic shoes. They tend to look for shoes that contain more traction.

Females: Females tend to desire shoes more than males (go figure). Not one female disagreed when asked “do you believe price determines the quality of athletic shoes?”

AND WHO WOULDA THUNK IT…THEY BOTH LIKE LACES AND THEY ARE SATISFIED WITH THE COMFORT OF THEIR SHOE.

Recommendations

According to our survey, buyers are mainly attracted to brands such as Nike and Adidas. Therefore stocking shelves with these brands may bring more income.

Pricing of shoes: Men are willing to spend more money when purchasing shoes. The majority of women tend to only want to spend up to $75 max on shoes. Bringing in shoes within this price range may increase sales.

Distributors may want to purchase more running/walking shoes for women and more running and sport shoes for men.

The top reasons for females to buy shoes are for running and walking. As such bringing in less sport related shoes in women’s may save you money.

Males tend to buy athletic shoes specifically for running, with sport and fitness shoes ranking second. Providing a larger selection of these shoes verse walking and crossing training shoes may also increase sales.

Continued

We found as we did this survey that a lot of our questions didn’t match up with our purpose.

Listed below are the questions that really didn’t compliment our survey’s purpose.

Do you prefer?

96%

4%

Males

LacesSlip onVelcro

89%

4%

4% 4%

Females

LacesSlip onVelcroZip up

How comfortable are your shoes while working out?

93%

7%

Females

ComfortableSomewhat ComfortableUncomfortable

96%

4%

Males

ComfortableSomewhat ComfortableUncomfortable

Do you buy shoes according to your arch?

20%

32%

48%

Males

AlwaysSome-timesNever

21%

36%

43%

Females

AlwaysSome-timesNever

What type of Arch do you have?

19%

69%

4%8%

Males

Flat FeetNormal ArchHigh ArchUnknown

7%

54%

36%

4%

Females

Flat FeetNormalHigh ArchUnknown

What is the most important reason for purchasing athletic shoes?

Price

Features

Comfort

Sports/Fitness

Fashion

Necessity

-1 3 7 11 15

Males

Males

Price

Features

Comfort

Sports/Fitness

Fashion

Necessity

-1 3 7 11 15

Females

Females