the seven deadly sins 4 mobile app downloads!
TRANSCRIPT
Alok Kejriwal CEO
Games2win
How we got 86 million
downloads with ZERO spends
Disclosure:
• I am not an MBA• I am not an Engineer• I am not a CA• I am not an LLB• I am not a PHD• I am not IIT• I am not IIM/abcdefg• I am nobody..
• I am just an Entrepreneur
So, First of all…
For coming to hear this
What makes us deserving of this bhaashan?
• 86+ million mobile games downloads & adding 2 million each month!
• 7.0 million mobile monthly players
• 3.0 million unique players
• 50+ unique mobile titles
• Including the #1 Top Ranking games like “Parking Frenzy” & “Power Cricket T20”
ALL ORGANIC & VIRAL!
86
1 Billion Minutes of engagement delivered in 2015
438
1,020
WorldWide Engagement
2014 2015
Almost 1 million minutes entertained in India daily!
111
341
India Engagement
2014 2015
We are not a one-trick pony
We have many successful titles!
Power Cricket
BFF High School Fashion
Trailer Parking
Kursi Cricket
SuperMom Fashion Love Story
Fab Tattoo Artist
Parking Frenzy
Top 25 Sports games on Google
20million+ downloads
500k+ downloads 500k+ downloads
5million+ downloads
1million+ downloads
Top 50 RPG games on Google
Top 100 RPG games on Google
Including a #1 and #2 gamein the world (USA iTunes Top Free App)
#1, #2, #3 Game USA iTunes ! (Dec 2016)
We are a Google “Top Developer”
Enough of the boasting and GyaanDaan & more of sharing now..
I suffer from...
Huh??
That’s a Historical Picture* depicting The Seven Deadly SINS!
*By Hieronymus Bosch
What are they?
Since We ALL commit them, we leveraged them in our games!
SLOTH = LAZY
Consider our game Parking Frenzy that has 20+ million downloads
What’s our best selling ‘in-app’ in the game? (over 50k US$)
What does ‘REVIVE’ do in the game?
This is a car you drive in the game
When you CRASH your Car…
REVIVE instantly REPAIRS it!
And makes it NEW
That became a Yahoo! Case Study!
Similarly, ‘Instant Finish’ in our Dress UpGames are also our best selling ‘lazy’ in-apps
Takeaway:
People are LAZY and will PAY & ENGAGE to remain LAZY…
PRIDE
Consider our game:
40% of users are signed in to the LEADERBOARD; 15% are ADDICTS
Takeaway:
People love VANITY. Provide them opportunities to be VAIN in your app and watch them engage!
WRATH
WARNING:
The images you are about to see are DISTURBING.
If you are a baby, have heart issues etc., then please LEAVE NOW…
Our Best RPG Online Game (5 million plays)
KILL OSAMA BIN LADEN
Check out the Super SUCCESS
of Sniper Games on the
Play Store
Takeaway:
Revenge is a sweet dish… best served as an app.
GREED
In bat2win, we give away Rs. 500, 3 times day…
Massive data pointing to…?
Game plays per user per month = 105!
Retention post 7 days = 40%
Top players playing 200 times per day
Greed also means “its never enough”
Takeaway:
If you can fulfill GREED, you will be able to employ SLAVES…
ENVY
Girls and their Moms love playing ‘Dress Up’ Games
Ranks of one of our Dress Up Games
Linkedin gamifies vanity and how!
Takeaway:
Like in Dress Up Games, use ENVY to create MASSIVE engagement in your apps/games
GLUTTONY =
CAN’T HAVE ENOUGH
Check the top sports gamesin India (Android)
Top Sports Games India = Cricket!
Case Study : Celebrity Gaming
About “Miranda Sings”
• Miranda Sings a.k.a ColleenBallinger is a multiple award winingComedian and one of Top 10YouTube Stars in the world.
• Miranda has a York Times #1 best-selling book titled Selp-Helf.
• On the social front, Miranda Singshas:
– 5 million + YouTube subscribers
– 2 million + Twitter followers
– 2.7 million + Instagram followers
– 1.3 million + Facebook fans
Game Case Study
We created a hidden object game in which ‘Mirfandas’ (Miranda’s fans) help her search for her stuff which the
Haterz have hidden!
Deep, deeeep, deeeeeeeep integration with the Celebrity and the game
Lots of game dev effort= Lots of consumer love
#1, #2, #3 Game USA iTunes ! (Dec 2016)
Takeaway:
Never Say Never. Sometimes, it’s never enough…
LUST = FANTASY
Doing things YOU CAN’T DO…
Which kinda cars do Girls in the USA want really bad?
And we make ‘em drive ‘em
Or even “Special Cars”
Or driving an INDIAN BEST BUS!!(One of our best sellers!!)
Takeaway:
What you CAN’T do, you WANNA DO… so… make it happen… Virtually at least!
Summary
• Sloth
• Envy
• Pride
• Greed
• Lust
• Wrath
• Lust
Connect with me! & Q
• e-mail - [email protected]
Facebook -facebook.com/rodinhood
Twitter - @rodinhood
• LinkedIn - alokkejriwal
My social network for anyone enterprising! therodinhoods.com
• Presentations –www.slideshare.net/rodinhood