the service concept
TRANSCRIPT
THE SERVICE CONCEPTRETAILING MANAGEMENT & SERVICES MODULE I
PRESENTED BY AKASH MOLLAVIVEK KUMAR
CAHARACTERISTICS OF SERVICES
INTANGIBILTY
INSEPARABILITY
VARIABILITY | HETEROGENEITY
HETEROGENEITY
INTANGIBILTY
INSEPARABILITY
VARIABILITY | HETEROGENEITY
PERISHABILITY
OTHER FOUNDATION S OF SERVICES MARKETING
THE SERVICE INDUSTRY
MARKET SEGMENT
END CONSUMER
BUSINESSCONSUMER
TANGIBILITY
HIGHLYTANGIBLE
SERVICE LINKED TO
TANGIBLE GOODS
HIGHLYINTANGIBLE
SKILLS OFSERVICE
PROVIDER
PROFESSIONAL
NON PROFESSIONAL
BUSINESS ORGANIZATIO
N
NPO
COMMERCIAL
DEGREE OF REGULATION
HIGHLYREGUALTED
REGULATED
NON REGULATED
TYPE OF END CONSUMER
CONSUMER SERVICES
BUSINESS TOBUSINESS
INDUSTRIALSERVICES
7 PS OF SERVICE MARKETING MIX
IMPORTANCE OF SERVICES MARKETING
Relationships Are the Key
Multiple Touch points
Feedback Improvements
Services Proliferate
Technology Impacts
GROWTH IN SERVICES IN INDIA
Services GDP
FDI in the Services Sector
Market Size
Government Initiatives
Future Prospects
GROWTH OF GLOBAL SERVICES
MARKETS
Increased Demand for Firms Services by Both and Households
Separation of Service Suppliers
Standardization of Service Delivery
Processes
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