service concept
TRANSCRIPT
SERVICE CONCEPT
CHILDHOOD PLAY
BUT AS WE AGE....
WHAT IF THERE WAS A WAY TO CONNECT ADULTS BACK
TO THEIR CHILDHOOD?
PROPOSITION
RE-INTRODUCE A SENSE OF EDUCATIONAL PLAY INTO ADULTHOOD THROUGH PURPOSEFUL WORKSHOPS &
ACTIVITIES INCORPORATING COLLABORATION AND THE IDEA OF CO-CREATION
PROVIDE A SENSE OF PURPOSELESS PLAY IN THE LIVES OF ADULTS
“Play is a state of being…purposeless, fun and pleasurable. For the most part, the focus is on the actual experience, not on accomplishing a goal…play is what you’re passionate about doing. You want to do it because it brings you joy.”
(Dr Stuart Brown, MD founder of the Institute of Play)PROOF OF CONCEPT
WHO IS THIS FOR?
Key Motivators:
The motivating factor behind Steven’s service need is that he needs to find something that will put some kick back in the workplace. Steven questions if his attitude and age are affecting the overall dynamics of the office.
Service Goals:
Steven wants to inspire a shift within his office, stimulating imagination, fun, and collaboration, but feels that he does not quite have the liveliness to relate with his employees like once before. Steven needs some help and that’s where service comes in.
Law firm partner
3 hrs
I’m ready to retire from the family business, it’s been good but I am ready for a new chapter.
Time spent playing per week
Age: 58 yrs. oldLocation: Los Gatos, CAOccupation: Law firm partner
Steven Johnson
demandingworkaholicgrandpa toy builder experimenter coffee drinker
Key Motivators:
The motivating factor behind Jack’s service need is that he wants to engage his customers in new ways beyond live music, stand up comedy, and a good newspaper.
Service Goals:
Jack wants to engage his customers at their level. His goal is to find a service that provides a fun and innovative in store experience that is also connected to a digital social network connecting his tech customers to a larger online community.
Café Owner My goal as a coffee shop owner is that customers come back to my shop not only for the coffee but also the good vibrations
Time spent playing per week
Age: 34 yrs. oldLocation: Los Gatos, CAOccupation: Coffee shop owner
Jack Micheal
young at heart social explorativeplays frisbee with his dog
8 hrs
The ParalegalI love living in the heart of San Francisco. I have so much passion for the city and what it offers!
Time spent playing per week
Age: 29 yrs. oldLocation: SFO, CAOccupation: Paralegal at Smith and Johnson
Molly Swanson
enthusiasticoutgoingon-the-go loves time away from work
Key Motivators:
The motivating factor behind Molly’s service need is that her job as a paralegal is just a job. Its something that she cannot find passion in and is a disconnect from her lifestyle outside of work. If Molly could change one thing about here job it would be the mundane environment and work place relationships.
Service Goals:
Molly is hopes that her employer will do something about work place culture. If things do not change soon she is thinking about leaving the law firm even if that means a salary cut. If things do change she is more than happy to stay because she does like being a paralegal.
6 hrs
WHAT IS OUR SERVICE?
POP UP PLAY SPACES
HOW DO WE CREATE VALUE?
Law firm partnerSteven Johnson
For progressive and experimental companies
That are seeking ways to engage, activate and focus their work culture.
Replay is a consulting service and product supplier that provides an outlet from the mundane
Creating a shift in the dynamics of the overall work experience stimulating problem solving, collaboration, creativity and fun
Unlike other consultancy and product supplier companies that define traditional working environments
Our service provides access to an alternative environment and an online network that incorporates a sense of play, community and engagement
Because our spaces and products are adaptable and configurable which engages the user creating anticipation and discovery; our network promotes, fosters and stimulates a playful community.
Café OwnerJack Micheal
The ParalegalMolly Swanson
Law firm partnerSteven Johnson
For companies and businesses providing customer service and environments where customers spend time such as café’s, airports, universities etc.
That want to provide a unique desirable experience to engage customers because they will share their experience with others, they will want to return and memories will be defined.
Replay is a consulting service, product supplier and community network
That delivers access to a dynamic platform establishing a sense of free play.
Unlike other consultancy, product supplier and networks that define traditional customer environments
Our service creates an environment of exploration, inspiration, connection, and fun
Because our spaces and products are adaptable and configurable which engages the user creating anticipation and discovery; our network promotes, fosters and stimulates a playful community.
Café OwnerJack Micheal
The ParalegalMolly Swanson
Law firm partnerSteven Johnson
For the Adult who has lost the sense of play that existed during childhood years
That needs a dynamic platform to support and foster a passion for fun, stimulation and curiosity.
Through pop up environments and experiences where they are least expected creating a sense of surprise and desire to engage
That delivers access to an interactive alternative outlet of passion, young heartedness enjoyment.
Unlike stale environments and mundane tasks of responsibility
Our service differentiates the everyday norm of day-to-day adulthood
Because our pop up experiences, supporting products and accompanying online network stimulate a reconnection to a sense of free play like that of early childhood
Café OwnerJack Micheal
The ParalegalMolly Swanson
HOW DO WE REACH THEM?
POP UP PLAY
END USER
END USER
Institutions
INSTITUTIONS
THE TEST DRIVERS
THE GRETZKYS
THE UP & COMERS
THAT PLACE
THE HUB
THE HEALERS
THE INDIVIDUAL
WHAT DO WE OFFER?
• Creative play environments for adults
• Flexible modular products
• Online Store• RePlay representative
• ‘Full Play’ package• Newsfeed/Journal/
Blog(new configurations, upcoming pop-up locations)
• Customer service• Mobile App• ‘Temporary Play’• Collabo network• Loyalty program
• Pop-up Stores• Website• Third-party spaces
CORE OFFERING FACILITATING SERVICE ENHANCING SERVICE DELIVERY SYSTEM
TemPlay
GoPlay
FulPlay
FrePlay
Curated ‘play’ experience in third party spaces
Product purchase
Product rental service
Pop-up stores
freePLAY walk into any of our pop up stores for free.
like a collabo? scan it and get directed to its profile page where you can read its story or buy it from the web store.
Interested in having a play space of your own? Try it before you buy it!
Replay will set up your own play space and curate products to your taste.
goPLAY
tempPLAY
fullPLAY
INSTITUTIONS
FreP
lay
Tem
Play
GoPla
y
FulPla
y
THE TEST DRIVERS
THE GRETZKYS
THE UP & COMERS
THAT PLACE
THE HUB
THE HEALERS
HOW IS THIS DELIVERED?
walks into pop up store
Interest is piqued when she sees the activity around a pop-up store
Is attracted to storefront
Walks upto a bunch of people playing with collabos
The store rep greets her and explains to her the store concept
She joins them to play and Interacts with collabos to
build something
Scans a collabo and adds pics of her experience to its profile
page
Is re-energized
Boss inquires about the service online
Goes back to work and tells her boss about her
fun break
leaves the pop up store
I’m taking a break for lunch
enters website
Sees an ad in a business magazine
Intrigued - scans QR code
Looks at online journal on the website
Browses through different packages
Books ‘Temporary Play’ package
Gets a confirmation call
The crew arrives and sets up the play zone in his cafe
Owner is satisfied with increased flow of customers
Logs onto the website and shares his
experience in the online journal
Owner contemplates buying the ‘Full Play’
package
The crew removes the set-up
we want to attract more customers
So, how do you share the story of your play experience?
Each collabo has a unique watermark.
when scanned, it connects the user to the collabo’s profile page via the App.
collabo profile page
The user now has access to the collabo timeline with various stories from the play community.
collabo timeline
Pictures or videos of one’s play experience can be uploaded to the timeline of that particular collabo.
Once the user has contributed to the collabo timeline he is automatically subscribed to it.
subscribed to collabo!
collabo timeline
The next time the user opens the app he is able to follow the collabo’s story on the live feed page. Savannah 09/10/12 NYC 09/12/12 Atlanta 10/10/12
F U LP L A Y MEMBERSHIP
POP UP PLAY
THE LIFECYCLE OF COLLABOS
POP UP PLAY
THE LIFECYCLE OF COLLABOS
POP UP PLAY
THE LIFECYCLE OF COLLABOS
POP UP PLAY
THE LIFECYCLE OF COLLABOS
SUSTAINABLE ECOSYSTEM OF COLLABOS
THE LIFECYCLE OF COLLABOS
SO, WHAT MAKES US DIFFERENT?
Goa
l-orien
ted
Rout
ine
Phys
ical
enga
gem
ent
Cust
omiz
atio
n
Acc
essi
bilit
y
Leve
l of
com
petit
ion
Elem
ent o
f su
rprise
Men
tal
stim
ulat
ion
Inte
ract
ive
HIG
HLO
W
Adult playgrounds
POP UP PLAY
Goa
l-orien
ted
Rout
ine
Phys
ical
enga
gem
ent
Cust
omiz
atio
n
Acc
essi
bilit
y
Leve
l of
com
petit
ion
Elem
ent o
f su
rprise
Men
tal
stim
ulat
ion
Inte
ract
ive
HIG
HLO
W
POP UP PLAY
Organized sports
Goa
l-orien
ted
Rout
ine
Phys
ical
enga
gem
ent
Cust
omiz
atio
n
Acc
essi
bilit
y
Leve
l of
com
petit
ion
Elem
ent o
f su
rprise
Men
tal
stim
ulat
ion
Inte
ract
ive
HIG
HLO
W
POP UP PLAY
Gaming centers
Fitness centers
LEISURELY
COMPETITIVE
FUNSERIOUS
Fitness centers
Fitness centers
Organized sports
Gaming centers
Adult playgrounds
POP UP PLAY
BUT, HOW DO WE MAKE MONEY?
CUSTOMERRELATIONSHIPS
OFFERINGS
BENEFITS
CHANNELS
REVENUE STREAMSCOST STRUCTURE
CUSTOMER SEGMENTS
KEY PROCESSES
KEY RESOURCES
KEY PARTNERS
THE JOY OF PLAY
POP UP STORESTHIRD PLACES
WEBSITEREPRESENTATIVES
THE HEALERS
‘THAT’ PLACE
THE GRETZKYS
INSTITUTIONS
ONLINE PLAY COMMUNITY
CUSTOMER SERVICE
R N D
PRODUCTS
DESIGNING COLLA- MARKETING
PLANNING SCHED-
PHYSICAL ASSETS
INSTITU-
THIRD PLAC-
MANUFACTURING COMPANIES
SHIPPING COMPA-
REPRESENTATIVES
re play.
WHAT DO WE STAND FOR?
REPLAY IS A POST MODERN LIVING BRAND THAT IS ALIVE AND DYNAMIC SPEAKING THE STORIES OF ITS USERS AND REFLECTING THEIR EXPERIENCES
MY MISSION I wish to reconnect people to their inner childhood and reinvigorate a life of passion and playful experiences.
MY VISION I am an ever expanding community stimulating a cultural and lifestyle shift in the direction of free spirited play integrated into the day to day. My vision is a reflection of this community.
MY VALUESI believe in taking the time for the small things. I believe in experiences and pleasant surprises. I stay connected to my passion and share this with others.
BRAND VISION
BRAND VALUES/BELIEFS
BRAND MISSION
BRAND PERSONALITY
BRAND OFFERING
BRAND HERITAGE
BRAND BENEFITS
BRAND AUDIENCE
I believe in taking the time for the small things. I believe in experiences and pleasant surprises. I stay connected to my passion and share this with others.
I wish to reconnect people to their inner childhood and reinvigorate a life of passion and playful experiences.
I am an ever expanding community stimulating a cultural and lifestyle shift in the direction of free spirited play integrated into the day to day. My vision is a reflection of this community.
I am deeply rooted in my childhood and continue to cherish memories from that time. I grow younger everyday.
I am approachable, imaginative and engaging. I am playful, surprising, and social. I am a reflection of the experience.
I promote, foster and stimulate a community of playfulness. I offer a consulting service, supporting products and an online community of social sharing.
I make free spirited play easily accessible to those that need it most creating a sense of fun, discovery and interactive experiences.
I cater to adults looking to reinvigorate environments, relationships and lifestyles.I cater to adults young at heart looking to stay connected to their inner child.
re play.
HOW WOULD YOU RECOGNIZE US?
VISUALVERBAL
POPLISTENER
FRIENDLY
ENGAGING
APPROACHABLE
WITTY
EMPOWERINGQUIRKY
MODULAR
ADAPTABLE
INSPIRING
PRE-PLAY POINT OF PLAY POST-PLAY
Ad campaigns
Publicity
Website
Online Journal
Conferences/expos/trade shows
Word of mouth
Pop up spaces
Products(Collabos)
Mobile App
Conferences/ Expos/ Trade shows
Airports
Bustops
Train stations
Parks
Word of mouth
Online store
Mobile app
Loyalty program
Publicity
BUT, HOW DO WE MAKE IT HAPPEN?
PHASE 1 PHASE 2 PHASE 3Immediate( within 6 months) 2-3 years 6+ years
Acquire funds to implement the ser-vice . Crowdsource funding to buld anticipation amongst the potential users.
Design and develop intercative toys through research.
Marketing /PR
Build online presence.
Trial run: Set up schedule and gather resources for the first 6 months.
Extend Replay horizontally and verti-cally.
Expand reach within the country.
Expand customer database and in-crease trust and relationship.
Become more adaptable to our us-er’s voice.
Specially tailored solutions for each customer segments.
Streamline the system to cycle prod-ucts between clients.
Become the voice of experiential play in the country.
Expand to new countries.
Crowdsource designs through the replay community.
Leverage existing customer relationship for Publicity.
TIME TO PLAY!
coming soon to alocation near you...................