the senses of humor
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the Senses of Humor. Kimberly A. Neuendorf, Ph.D. Paul D. Skalski, Ph.D. & Others. Four Distinct Humor Mechanisms. Disparagement: Humor is seen as originating in malice, and a sense of superiority over others (Freud, 1960; Hobbes, 1651/1981; Zillmann & Bryant, 1980) Incongruity: - PowerPoint PPT PresentationTRANSCRIPT
THE SENSES OF HUMORTHE SENSES OF HUMOR
Kimberly A. Neuendorf, Ph.D.Paul D. Skalski, Ph.D.& Others
Four Distinct Humor Mechanisms
Disparagement: Humor is seen as originating in malice, and a sense of superiority
over others (Freud, 1960; Hobbes, 1651/1981; Zillmann & Bryant, 1980)
Incongruity: The juxtaposition of inconsistent or unexpected elements produces
a cognitive thrill (Schopenhauer as cite in Martin, 2007; Koestler, 1964)
Arousal/Dark: Humor is apprehended via physiological arousal rising to an
extreme level, or via a release of pent-up tension (Spencer, 1860; Berlyne, 1972)
Social Currency: The achievement of a sense of group belonging might accompany
playful interaction or a sharing of insider knowledge (Chapman, 1983; Dundes, 1987; Pollio, 1983)
Four Distinct Humor Mechanisms
Disparagement: What do you call a man with half a brain?
Gifted. Incongruity:
What's the difference between roast beef and pea soup? Anyone can roast beef.
Arousal/Dark: Why do Scotsmen wear kilts?
So the sheep won't hear the zipper. Social Currency:
What's the difference between a new husband and a new dog? After a year, the dog is still excited to see you.
The “Senses of Humor” Perspective (Neuendorf et al.)
Each individual has preferences across various humor mechanisms—this profile may be unidimensional or multidimensional.*
The individual will seek media content that potentially matches their profile.*
Media content that has potential for multiple humor mechanisms will be more successful.*
Individual with common senses of humor profiles will be more compatible.
* - Confirmed in past studies by authors
Disparagement
Sarah Mania! Sarah Palin’s Greatest Hitsby liberal online blogger Josh Marshall(6 million hits)
http://www.youtube.com/watch?v=NrzXLYA_e6E
Incongruity
The Landlord with Will Ferrell (on Funnyordie.com) (81,000,000+ hits)
http://www.funnyordie.com/videos/74/the-landlord-from-will-ferrell-and-adam-ghost-panther-mckay
Arousal
“Ow My Balls” from the film Idiocracy (2006)
http://www.youtube.com/watch?v=wAg1r6zw7Bg
Social Currency
Jib Jab
Irish Step Dancing:http://sendables.jibjab.com/view/5WsrwJRLb1fXmmvd
Unnecessary Force:http://sendables.jibjab.com/view/HZdw0QqHKJoPogmd
Multis
Disparagement + (Verbal) Incongruity:
1. What’s the difference between Florida and yogurt?
Yogurt has an active culture.
2. So, two blondes walk into a building. You’d think one of them would have
seen it.
Multis
Incongruity + Social Currency?
The One Semester of Spanish Spanish Love Song (Clevelander Mike Polk; 8.2 million hits) http://www.youtube.com/watch?
v=ngRq82c8Baw
Viral YouTube Videos
Judson Laipply (Evolution of Dance) (260 million hits)
http://www.youtube.com/watch?v=dMH0bHeiRNg Liam Kyle Sullivan (Muffins, Shoes)
Shoes—One of YouTube’s first viral videos (53 million hits) http://www.youtube.com/watch?
v=wCF3ywukQYA&feature=related Muffins—Decidedly amateur-quality video (21
million hits) http://www.youtube.com/watch?v=1tcR19y7GPM
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