the same great sunday read - advertise with stuff - get the most out of your … · “more bang...
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The same great Sunday read — in a convenient compact format
Published in a compact format from 21 October 2018
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From Sunday, October 21, the Sunday Star-Times will be changing to a new compact format and feature a design and content makeover that we’re sure you will love.
This is a great opportunity for you to take advantage of increased reader engagement and additional Sunday Star-Times promotion following the change.
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The Sunday Star-Times informs and entertains 247,000 readers every Sunday across New Zealand. Across a typical month it connects with 462,000 different New Zealanders.
“It’s a smorgasbord of a paper — some interesting to me, some not so much but I enjoy the lot — it’s like a meal: entree, main and dessert.”
“More bang for your buck with hard news and a magazine inside”
“I like that it makes me think — uses my grey matter — it’s enjoyable and immersive.”
“I would certainly buy the SST over the Herald on Sunday — it’s got far more to it — I like the editorial and opinions — better writing”
“For big news items I want more than I would get from a device”
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… and those readers are open to and excited about a new look Sunday Star-Times
“The layout and colours are clean — really good colours in it”
“I love the small format — because I reach for the magazine straight away — I’m going to read the whole thing when I get time over the week”
“I’m more likely to buy this version as it’s easier to access — currently there’s too much folding”
“I like the fact it’s more manageable than a broadsheet”
“I love the content — I love the focus section”
Prior to making the decision to move the Sunday Star-Times to compact, we engaged heavily with our audience — readers and advertisers — asking for feedback and letting them see the new-look paper through prototypes. The response has been overwhelmingly positive:
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The best looking Sunday Star-Times ever...
Take advantage of great new page layouts and ad environments that really engage readers.
Your advertising will dominate the page and really make an impact.
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Enjoy significant national reach...
Reaching 247,000 readers every week, the Sunday Star-Times delivers a highly effective print advertising environment to reach customers nationwide.
Featuring a mix of lifestyle, political, travel, sport and entertainment content, the Sunday Star-Times is a fixture for many people’s weekend, and we are looking to continue growing that audience with the change to a compact format.
119,000Upper North Island
readers every Sunday
66,000Lower North Island
readers every Sunday
62,000South Island
readers every Sunday
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… and premium audiences
Average Issue Readership: 247,000Gender: Male 49% / Female 51%
Homeowners: 191,000
Mortgage Free Homeowners: 119,000
Household income $100K+: 95,000Average household income $123,617
Main Household Shoppers: 122,000
Put quality ahead of cost: 99,000
Sunday Star-Times reader age profile
15-246% 25-34
8%
45-5418%
55-6424%
65+32%
Source: Nielsen CMI Fused Q3 17 - Q2 18 Jul 18
77%OF READERS
48%OF READERS
39%OF READERS
50%OF READERS
40%OF READERS
35-4411%
Average reader age = 59 years
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Sunday magazine will also feature a fresh new layout
“Sunday celebrates the good things in life — people, culture, food, fashion, design — but neverin a shallow or predictable way. It’s smart, funny, fresh and thought-provoking. A treat for the most relaxing day of the week.”
Emily SimpsonEditor, Sunday
Sunday Star-Times gloss magazine lift-out “The articles in the magazine are
really good — like a cultural version of the in-depth articles in the paper — a deeper version of the news —
really good writers.”– READER FEEDBACK
“I like the Glossy magazine, it hangs around
all week”– READER FEEDBACK
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Sunday magazine will also receive a design update.We are also adding some new columnists to our line-up to showcase even more New Zealand voices.
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Sunday magazine is enjoyed by 223,000 readers every week
Average Issue Readership: 223,000Gender: Male 45% / Female 55%
Homeowners: 153,000
Mortgage Free Homeowners: 108,000
Household income $100K+: 86,000Average household income $127,106
Main Household Shoppers: 121,000
Put quality ahead of cost: 89,000
Sunday magazine reader age profile
15-246% 25-34
7%
45-5420%
55-6424%
65+32%
Source: Nielsen CMI Fused Q3 17 - Q2 18 Jul 18
69%OF READERS
48%OF READERS
38%OF READERS
54%OF READERS
40%OF READERS
35-4412%
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From tales of intrepid travellers and interviews with international and Kiwi celebrities, to in-depth features on pop culture and trying out latest health trends, Sunday Star-Times readers get inspired with Escape...
Sunday Star-Times Liftout
“Escape is really great — so much
more content than anything else
travel-focused”– READER FEEDBACK
I save the Escape till I’m
really chilled out — it’s a treat – READER FEEDBACK
“Escape is my absolute
go-to section.” – READER FEEDBACK
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A fresh new look for Escape to coincide with the Sunday Star-Times moving to compact.
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Inspiring 149,000 readers every week
Average Issue Readership: 149,000Gender: Male 43% / Female 57%
Homeowners: 120,000
Mortgage Free Homeowners: 81,000
Household income $100K+: 57,000Average household income $126,129
Main Household Shoppers: 80,000
Intend to travel overseas in the next 12 months: 79,000
Escape reader age profile
15-243% 25-34
5%
45-5417%
55-6429%
65+36%
Source: Nielsen CMI Fused Q3 17 - Q2 18 Jul 18
81%OF READERS
54%OF READERS
39%OF READERS
54%OF READERS
53%OF READERS
35-4410%
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Benefit from a significantpromotion of the Sunday Star-Times
■ The move to compact will be supported with a significant marketing campaign
■ Anyone who buys the new look Sunday Star-Times can go in the draw to win hundreds of prizes, including a cruise worth $10,000
■ The campaign includes a media schedule worth over $2m to promote the new format to our readers
■ This will run for seven weeks to ensure we have a maximum engagement with our audiences through this change in format and design.
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AGENCIESAuckland:P 09 970 4000 E [email protected] and South Island:P 04 7474 0487 E [email protected]
BUSINESSESContact your Stuff Media Sales Consultant or email [email protected]
AUSTRALIAN CUSTOMERSAustralian Sales DirectorChris WilliamsP (+61) 040 791 3324E [email protected]
Get in touch