the salesforce essentials 2014 keynote session
TRANSCRIPT
Dan Bognar Vice President, Sales Engineering APAC @danbognar #SalesforceEssentials
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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World’s most admired software company
#1 most admired in software
#3 best place to work Australia
2011 • 2012 • 2013 • 2014
World’s most innovative company
4TH YEAR IN A ROW!
*Source: IDC, Worldwide CRM Applications 2014-2018 Forecast and 2013 Vendor Shares, Doc #248875, June 2014
World’s #1 CRM company *
Image FPO
Celebrating 15 Years of Customer Success
1%
Time Equity
Product
680,000+ Hours
Service
$68M+ Grants
23,000+ Non-profit
Organizations
1/1/1 Model Adopted
by
SNA Terminal
Mainframe LAN / WAN
Client
Server
LAN / WAN
Client
Server
customer transactions
connected things
LTE
Mobile
Cloud
Connect With Your Customers in a Whole New Way
Billions Thousands Millions Trillions
But Most Companies Disconnected From Customers
Service Agents
Salespeople
Your Company Your Customers
Your Partners
40 % + 40 %
+ 39 % + 55 %
+
32 % +
Increase in sales
Customer satisfaction
Marketing ROI
Customer retention
Faster deployment
Average Percentage Improvements Reported by Salesforce Customers
Connecting With Customers Delivers Success
Become a Customer Company Connect with your customers in a whole new way
Sales Service
Marketing
Community Apps
Analytics
Sales Revolution 5B smartphones by 2017
source: Statista
Sell in a whole new way
source: Morgan Stanley
Service Revolution 75B connected products by 2020
Service in a whole new way
source: Morgan Stanley
Marketing Revolution Create 1:1 journeys
Market in a whole new way
Social Mobile Email Store Product Partner
source: statista
Community Revolution 2.3B social users
Engage in a whole new way with communities
source: Apple, Google
App Revolution Every company becoming a cloud company
Build mobile apps fast
Data Revolution 90% of world’s data created in last 2 years
Know your customers in a whole new way
Customer Data Explosion 90% of the world’s data created in last two years
50X Product data
by 2020 19X Unstructured data
by 2020 Mobile data by 2020
10X
Your Business Your Data
The Data Divide
Marketers
Salespeople
Service Agents
Introducing Wave: The Salesforce Analytics Cloud Analytics for the rest of us
analytics cloud
Mobile Platform Everyone
Sales Service
Marketing
Community Apps
Analytics
Customer Success Platform in Action
Analytics for the rest of us
Build mobile apps
faster
Sell, Service, Market & Engage in a whole new way
Subtitle text 2013: Introduced Salesforce1 “Back to the Future”
84K companies using Salesforce1 app 10X APIs
4M apps built
+
New Devices Employees, Partners & Customers
Employees Customers
Partners
How Do You Connect to the Next Generation of Devices?
Introducing Salesforce1 Lightning New release of the Salesforce1 Platform
Analytics Community Marketing Service Sales Apps
User Interface
Components • Framework • Builder
APIs
PLATFORM SERVICES force.com • Heroku • Wave
NEW
NEW
Salesforce1 Lightning Builder Easy for anyone to build apps faster
Drag & Drop Easily build rich apps with standard & custom UI components
Any Device Design apps for every screen with responsive templates
NEW Lightning Process Builder Automate your business. Faster.
Approve End Update
Start Create Update Start Create Update
Powerful Automate any process with triggers and actions
Easy Intuitive visual UI for speedy development
Extensible Enhance all your programmatic processes
Lightning Connect Lightning-fast integration
Real-time External data by reference
Fully Extensible Use data in any Salesforce object
Fast Point and click integration
Open Standards based vendor support
NEW Lightning Connect Lightning-fast integration
Customer Success Platform in Action
Analytics for the rest of us
Build mobile apps
faster
Sell, Service, Market & Engage in a whole new way
Introducing Sales Cloud1 NEW
World’s #1 Sales App, Reimagined
Sell smarter Breakthrough intelligence
Sell faster New productivity apps
Sell from anywhere New Salesforce1 mobile app
Customer Success Platform in Action
Analytics for the rest of us
Build mobile apps
faster
Sell, Service, Market & Engage in a whole new way
Thank you