Google +1: What It Means to YouAnalyzing the impact of +1 and it’s implications on search and social

Dial In: (312) 878-0511Access Code: 532-079-506

@webmarketing123

#wm123

#wm123

Webinar Agenda

1 What It Is and How It Works?Where you’ll see +1, how to implement on your site, and more

2 Implications on SearchMeasuring the potential impact on Paid Search and SEO campaigns

3 What This Means for FacebookWhat +1’s arrival signals for Facebook and other social sites

4 Key TakeawaysIntegrating +1 into your online marketing strategy

#wm123

Webinar Agenda

1 What It Is and How It Works?Where you’ll see +1, how to implement on your site, and more

2 Implications on SearchMeasuring the potential impact on Paid Search and SEO campaigns

3 What This Means for FacebookWhat +1’s arrival signals for Facebook and other social sites

4 Key TakeawaysIntegrating +1 into your online marketing strategy

#wm123

+1 allows you to recommend to your network search results or ads you found useful

1 Introducing Google +1

What It Is

- Similar to Facebook’s “Like” button

- “+1” allows you to display a public “vote” for search results or paid ads that you think your network should check out

Who Can See Your +1’s

- Google still currently testing this will a small number of users on Google.com or you can opt-in today

- Need to be logged into a Google account

- You will see recommendations from anyone in your Google network (i.e. Gmail, Google Talk, Google Reader, Buzz) who +1’s something

Images courtesy of Google

#wm123

+1 allows you to recommend to your network search results or ads you found useful

1 Introducing Google +1 (cont.)

What Happens When You +1 Something

- Similar to Facebook’s “Like” button

- “+1” allows you to display a public “vote” for search results or paid ads that you think your network should check out

Where You’ll Find It Next

- On non-Google websites throughout the web

- Code snippet can be implemented on your site, again, similar to Facebook’s “Like” button

Images courtesy of Google

#wm123

Webinar Agenda

1 What It Is and How It Works?Where you’ll see +1, how to implement on your site, and more

2 Implications on SearchMeasuring the potential impact on Paid Search and SEO campaigns

3 What This Means for FacebookWhat +1’s arrival signals for Facebook and other social sites

4 Key TakeawaysIntegrating +1 into your online marketing strategy

#wm123

Implications for search ads and PPC campaigns

2 What +1 Means for Paid Advertising

Quality Score

- Google has stated that the way Quality Score is calculated is not changing

Benefits to Paid Advertisers

- Click-through Rate will potentially increase as your ads accumulate +1’s and attract the interest of searchers

- As your ads gain popularity (and clicks) this will improve your ad’s quality score, leading to lower cost per click and higher average rankings

Images courtesy of Google

#wm123

Implications on organic results and SEO campaigns

2 What +1 Means for SEO

The Algorithm

- In an effort to make their returns as useful and relevant to users, Google has stated that +1 will be another “signal” used in displaying search results:

“This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1's, as with any new ranking signal, we'll be starting carefully and learning how those signals affect search quality.”^

On Your Website

- You’ll soon be able to add the +1 feature to your website – similar to Facebook’s “Like” button – and will require implementation of code snippet

- Google states that they may crawl or recrawl depending upon visitors who +1 your site’s pages

^http://www.google.com/support/webmasters/bin/answer.py?answer=1140194

#wm123

Webinar Agenda

1 What It Is and How It Works?Where you’ll see +1, how to implement on your site, and more

2 Implications on SearchMeasuring the potential impact on Paid Search and SEO campaigns

3 What This Means for FacebookWhat +1’s arrival signals for Facebook and other social sites

4 Key TakeawaysIntegrating +1 into your online marketing strategy

#wm123

Google’s next attempt at becoming a major player in this market

3 +1’s Impact on Social

Battle for Advertising Dollars

- Google needs to serve relevant advertising to searchers/users in order to drive their revenue (cpc model)

- By using +1 data, it can better improve the accuracy of its advertising –similar to Facebook’s demographic ad targeting model

#wm123

Google’s next attempt at becoming a major player in this market

3 +1’s Impact on Social (cont.)

First Things First

- In order for Google (and +1) to be successful, they need buy-in from their user base

- New user adoption of Google profiles will be key in combating Facebook’s 600+ million users

- If even a fraction of those who use Google everyday opt-in and create profiles, this will be a significant win

vs

#wm123

Webinar Agenda

1 What It Is and How It Works?Where you’ll see +1, how to implement on your site, and more

2 Implications on SearchMeasuring the potential impact on Paid Search and SEO campaigns

3 What This Means for FacebookWhat +1’s arrival signals for Facebook and other social sites

4 Key TakeawaysIntegrating +1 into your online marketing strategy

#wm123

Key takeaways for Google +1 success

4 Putting It All Together

Can +1 Be Manipulated?

- In short, no. This is because your +1s will only affect those in your Google social circle and not non-signed in users

- And no, creating 1mm profiles and +1’ing everything will not work, as Google will be able to quickly spot manipulation

Learn What +1 Is

- Though still limited to certain test users, understand +1’s impact and how you can best utilize it to your advantage

- For example, if you run PPC campaigns, understand how +1 can help (indirectly) improve Quality Score

Thank You!

#wm123

Thank you for your attendance today!

Contact Us for a Complimentary Digital Marketing Analysis

Custom Analysis includes:

- Digital Planning Session: learn how your business can drive revenue

growth through the web

-Keyword Analysis: detailing the keywords people are using to search for

your product or service

- Search Engine Friendliness Report: crawlability analysis of your site

Please contact:

Mark Powers

(800) 619 1570

mark.p@webmarketing123.com