27th February 2009

The Role of Optimization inWorld Class CPG Supply Chains:

Takeaway for Indian FMCG

Proposed Agenda

Brief JDA Introduction

Supply Chain Process Evolution & Significance: Indian Context Change Theory (3-C Model) Value Matrix Analysis &

Manufacturing Relevance

Indian FMCG Manufacturers: Business Challenges Broad Spectrum FMCG Sectorial Perspective Avenues of Supply Chain

Process Re-engineering

Optimization Opportunities: Solution Roadmap Process Overview Integrated Solution Approach International Case Learning

Discussion

Q & A

JDA

We are defined by our customers :

Over 1,400 retailers worldwide market leader

Over 3,500 supplier customers

22% compound annual growth in customer base since 2000

Broad representation in large and mid-sized retailers

JDA Supplier Customers

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Retail Top 50 Market Share

JDA

Non-JDA

60%

Retail Top 500 Market Share

JDA

Non-JDA

44%

Retail Top 100 Market Share

JDA

Non-JDA

61%

JDA Retail Customers

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Global Presence

Our global presence ensures a JDA service/installation office is always within reach

Global Presence

United States Canada Japan Singapore Dubai Malaysia Australia Mexico Chile Brazil

United Kingdom Netherlands Norway France Spain Italy China India

AmericasEMEA

AsiaPacific

Leading Companies Across the WorldEndorse the JDA Supply Chain Solution

as the Platinum Standard

Manufacturing & Wholesale-DistributionOver 3,650+ ManufacturersMore than 500+ Wholesale-Distributors

83 of the Top 100 Global Consumer Goods Manufacturers

28 of the Top 50 Life Sciences Manufacturers 4 of the Top 5 five Oil & Chemical Manufacturers 2 of the Top 3 Telecom Manufacturers

RetailOver 1,400+ Retailers 71 of the Top 100 Retailers 17 of the Top 19 Fortune 100 Retailers 13 of the Top 20 Global Retailers 9 of the Top 10 Hardlines and Softlines Retailers 9 of the Top 10 Grocery Retailers 8 of the Top 10 North American Retailers

Over 5,550 Customers Worldwide65% of Sales From Repeat Customers

Some of our CPG Customers Worldwide

Some Indian Customers who Chose JDA Solutions

JDA in Asia

13 years in Asia

Offices

Singapore, Sydney, Melbourne, Tokyo, Shanghai, India

270 Customers

488 product installations

Over 500 JDA associates

Offices in Hyderabad, Bangalore and Mumbai

Effective Distribution and Channel Partnerships

Customer Responsiveness

and Accountability

Interenterprise Coordination of

Manufacturing and Business process

The BeginningThe Beginning

Setting SCM Strategic Objectives Setting SCM Strategic Objectives

Subcontractor

Manufacturer

Manufacturer

Manufacturer

DC

DC

Consumers

Retailer

Retailer

Retailer

Retailer

Supplier

Supplier

ERP Approach

Optimization is the Key

Supplier

Manufacturer

Manufacturer

Manufacturer

Subcontractor

DC

DC

Retailer

Retailer

Retailer

Retailer

Consumers

Supplier

Information Sharing for Coordinated Management

SCM Approach: End to End OptimizationEmerging World Class Model

Synchronized Supply Chain

Consumer

Retailers

Manufacturers

SYNCHRONIZATION

Suppliers Suppliers

Network-Wide Performance Management

Dynamic S&OP

Carrier Capacity Planning

Multi-echelon Inventory

Optimization

CPFR/VMI

Advanced POS Planning

Promotions Planning

Predictive Analytics

Transportation Planning

Distribution Planning

ExceptionMonitoring

Manufacturing Planning & Scheduling

Forecasting

Demand Planning

Trade Promotions Management

Transportation Visibility

Inventory Management

Freight Audit & Payment

Master Planning

Scorecards

Transportation Planning

Replenishment & Allocation

Network Design

Markdown Optimization

Lifecycle Pricing

Market Basket Analysis

Price & Promotions Planning

Exception Monitoring

Order Promising

Network Design &

Optimization

Creates One Synchronized View of Demand across Supply Chain,

Sales and Marketing

Tyson Foods is the worlds largest processor and marketer of

chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500

Improved forecast accuracy from 10 to 15 percent, each percentage represents approximately 2-3 million pound of inventory

Generates statistical forecasts, track promotional events, and measure forecast performance with individual business units

Collaborates demand forecasts with sales and marketing, allows for review and approval processes among stakeholders to achieve consensus demand plans

Boosts new product

offerings and customer

service levels CCBCC supports 11 states in US with a total of 54 distribution centers

spread across these states. Sales to other bottlers has shown growth of over 30 % annually. Annual sales of over $1.4 billion. Number of items quadrupled in the past 4 years

Quantifiable Benefits

Successful launch of 300 percent new product offerings 50 percent reduction in inventory levels 15 percent increase in customer service levels Won Sams Club Supplier (Soft Drink) of the Year in 2006 Improved view of financial and operating results

JDAs products provided clear financial and operating resultsA lot of people talk about collaboration but were actually doing it and we

certainly would not be as successful without the help of JDA Software.

- Brett Frankenberg,director of supply chain planning, CCBCC

Integrated supply chain for all North American

businessesComplexity within the supply chain has increased

o Higher number of new product introductions, and especially date-sensitive products

o Growth trends in many categories resulting in capacity constraints

o Higher co-packer usage has reduced direct control over production and therefore requires a greater need for strategic planning and coordination

o Greater than ever challenges to deliver products that meet customers shelf life requirements while maintaining low inventory obsolescence

Integrated supply chain for meat and bakery divisions in North America including raw material

planning, manufacturing, inventory, distribution, and fleet management as well as periodic

network/flow-path planning

Established a solid S&OP process based on solid and unified view of the supply chain

Achieved corporate goal to meet minimum level of inventory obsolescence incorporated date-

sensitive inventory management into daily supply chain planning

Improved consensus planning and execution across sales, marketing, supply chain, manufacturing,

and logistics

Fast ROI is essential for the

competitive Asian markets Heinz ABC Indonesia is one of the biggest manufacturers in food

business in Indonesia. Their major business-lines are Soya Sauce, Canned Fish, Syrup and Ready-To-Drink.

It took only 13 weeks for Heinz ABC to implement the collaborative forecast solution

Generates statistical forecasts which provides a baseline for strategic sales and marketing developments

Successful results have inspired and motivated the solution to be rolled-out in other South East Asia countries

Significant cost savings and inventory reductions with D&F

in agribusiness

Business Challenges The clients inventory turnover had

decreased by 50%, with some stock-out issues arising due to poor forecast accuracy, forecast bias and safety stock issues

Sales market experiences significant seasonality creating challenges for effective supply chain planning and management

The distribution network was sub-optimal due to acquisitions, mergers and local organic growth over time

The complete end-to-end supply chain planning and S&OP processes were analyzed and redesigned

The solution delivered $20M in annual cost savings and a $50M inventory reduction with achievement of full annual savings in two years

Leading Australian

agribusiness

JDA Case Learning

Circuit City implemented our Lifecycle Pricing solution

- Improved revenue

- Improved unit sales

- Improved gross margin

Staples leveraged CPFR/VMI solution

Reduced Product Returns by 3%

Lower Inventory by 10%

Improved Forecast Accuracy by 26%

2004 Manugistics, Inc. Company Confidential

JDA Case LearningCanadian Tire Implemented Forecasting and Replenishment

Reduced i