the rise of the private marketplace - dprs, 5/14/15
TRANSCRIPT
PRIVATE MARKETPLACES
OR:
HOW I LEARNED TO STOP WORRYING ABOUT CHANNEL CONFLICT AND LOVE
PROGRAMMATIC
NOT A FIX FOR EVERYTHING BUT…
Contextual Plus
Data
Custom Deal Terms
Prioritization
Fresh Cookies Value is created/gained from working with specific media brand
MYTHS THAT NEED BUSTING
Machines remove the need for discussion
The direct sales team doesn’t need to worry about it
It just works
IF YOU ONLY TAKE 3 THINGS AWAY FROM THIS TALK
PMPs beginning to live up to the hype
People! Talk to each other
Hinge that connects direct and programmatic