the premium programmatic members club - dprs, 5/14/15
TRANSCRIPT
John Snyder, CEO & Norm Page, SVP Platform SalesMay 14 2015
GOOD TIME TO BE A PREMIUM PUBLISHER
GOOD TIME TO BE A PREMIUM PUBLISHER
0
5
10
15
20
25
30
35
40
45
DIRECT DEALS & BIG BRANDS
Source: IDC 2014. PMP = Private Marketplaces. Includes online and mobile display and video advertising.
Open RTB
PMP’s
Guaranteed PMPs
Automatedguaranteed
Traditionaldisplay
2010
2011
2012
2013
2014
2015
2016
2017
2018
$bn
HARD WORK DONE - NOW SIGN UP
PREMIUM PACKAGES
BRAND SAFETY
VIEWABILITY
ENGAGEMENT
Hover %
Audience 9.00%
Context 12.08%
ECONOMIC SAFETY
RESPECT BRIEFS
YOU WOULDN’T DO THIS IN PRINT!
TAKE RESPONSIBILITY
TEST AND LEARN
REAL TIME OPTIMIZATION
REAL TIME OPTIMIZATION
Grapeshot Audience: Tech Interest
Run of Network Campaign Average
Conversion Rates across 139M impressions
DEVELOP A
KEYWORDS STRATEGY
FIFTY SHADES OF GREY
BE TRANSPARENT
EMBRACE DEAL DISCOVERY
THE CAMPAIGN
THE BRIEF
DOING A DEAL
Ed Thomas Accuen
DOING A DEAL
Ed Thomas Accuen
Jake ParryMail OnLine
DOING A DEAL
Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
DOING A DEAL
Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
DOING A DEAL
Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
Francisco Ruarte Mode Media
DOING A DEAL
Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
10 Million
2 Million
Greg LancasterMicrosoft
Francisco Ruarte Mode Media
DOING A DEAL
Ed Thomas Accuen
10 Million
2 Million
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
Francisco Ruarte Mode Media
DOING A DEAL
Ed Thomas Accuen
10 Million
2 Million
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
Francisco Ruarte Mode Media
DOING A DEAL
DATA
TINDER FOR PROGRAMMATIC
TINDER FOR PROGRAMMATIC
TINDER FOR PROGRAMMATIC
TINDER FOR PROGRAMMATIC
TINDER FOR PROGRAMMATIC
MEMBERSHIP BENEFITS
CURRENCY
KITEMARK
#1 PUT ECONOMIC SAFETY FIRST
#2 RESPECT ADVERTISER BRIEFS
#3 DEVELOP A KEYWORD STRATEGY
#4 ADOPT A TEST AND LEARN CULTURE
#5 EMBRACE DEAL DISCOVERY
#6 EMPOWER YOUR BUSINESS WITH DATA
#7 HAVE SOME FUN
VIP MANIFESTO
JOHN SNYDER & NORM PAGE
www.grapeshot.com