THE RESULTS of THE SURVEY in BELEK REGION

Demographic Features of Survey Participants Of all the total 203 participants, 141 are males and 62 are females as the percentages are illustrated below.

Visitors from Germany rank first and England the second.

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Distribution of Survey Participants with respect to gender

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Distribution of Participants with respect to Nationalities

• In the graphic below, the number of golf visitors from Germany is 114; 37 from England; 26 from Austria; 9 from Holland; 8 from Scotland; 3 from Sweden. Their main motivation for visit is not merely golf. They also visit for holiday, business and recreational purposes.

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Educational background of survey participants:

• As the educational background of participants is analyzed it surfaces that high school graduates constitute the greatest share. 22 participants avoided answering this question, 73 reported to be high school graduates, 32 with a master’s degree, 31 college degree, 32 elementary-secondary education diploma and lastly 31 PhD graduates.

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Age interval of survey participants

• Below graphic illustrates age interval of participants. The most frequented age is 48 and the average age is 49. The smallest age 10, the highest age 76. As the ages are grouped by 10 people, 30 - 40 are interval is the most frequented interval with 53 people. Next comes 40 – 50 age interval. The least frequented group is 20 – 30 age group.

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Frequency of golf playing of survey participants

• Percentage based distribution of total 196 answers provided by foreign visitors participating the survey is as below given. Of all the foreign visitors in Turkey, a ratio of 65% play golf few times in a week in their routine life. A comparison of golf playing frequency between men and women revealed that in men golf play tendency a few times in a week is 65,4% and the same tendency amidst women participants is 64,5%. That is a finding proving the fact that golf is not a gender-specific sport but quite the opposite it is way of valuing life via sport not making life a sport all alone.

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The other countries survey participants visited for golf playing• As the visitors have been asked which

countries they visited for golf playing the first country is Spain (64,04%) followed by Portugal (34,98%). The USA is close to Portugal and ranks third, France fourth (30,54%), South Africa fifth (23,65%) as listed in the order above.

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GreeceIndonesiaBarbadosCanaryIslandsMaldivesJamaicaSloveniaCubaDominic RepublicSwedenCyprusBaliHungaryHollandJapanCaribbean IslandsGermanyMoroccoEgyptThailandScotlandBelgiumSwitzerlandTunisiaAustriaEnglandIrelandItalySouth AfricaFranceUSAPortugalSpain

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Information Channels Playing Role in Survey Participants’ Selection of Turkey

• The foreign visitors have been asked about information channels playing role in their selection of Turkey as golf destination. 102 participants have answered as “a friend’s suggestion”. This is quite a familiar response in Turkey’s tourism image. Due to the negative Turkey image persistent in some of the visitors’ minds Turkey as a country misses the chance to exhibit its full potential.

Package tours Media Friend’s suggestion Prior visits to TurkeyDİYARBAKIR-2013

Features Regarded as Essential in Golf Regions and an Overall Analysis of Golf Region in Turkey

• The next question involved the features golfers paid heeds to in places they selected to play golf and the level of importance they attached to such features. Next they have been asked to rank the performance of Turkey’s golf regions according to these specific features. In the subsequent graphic these two features have been contrasted via column graphic method. It has been acknowledged that the foremost features golf playing visitors seek are quality and hygiene in accommodation facilities. The average point attributed to this feature is 9,02 out of 10-point system. The score Turkey received from the same quality is 8,36. Second most important feature is quality of golf courses and this feature bears 8,99 points. Foreign visitors gave Turkey 8,61 points for this criterion. Third most important feature has been weather conditions and the feature posed an importance of 8,71 points and Turkey received total 9,08 points for this criterion. Fourthly comes security with a score of 8,33 and Turkey received total 8,49 points for this criterion. Fifth most important feature for golfer tourists has been total cost of golf playing and this feature had 7,93 points.

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Features Regarded as Essential in Golf Regions and an Overall Analysis of Golf Region in Turkey

• In terms of overall cost the score given to Turkey has been 7,96. Quality restaurants as the sixth most important feature pointed towards 7,92 and Turkey’s score from this criterion has been 7,12 . Seventh most important feature has been transportation means with 7,73 points. In this criterion Turkey with a total score of 7,80 is comparatively higher than the average score. Eighth feature for golf tourists is nature with a score of 7,15. The total score Turkey received from nature and natural beauties is 6,98. The ninth most important feature is package tours with a score of 6,43. In terms of package tours the visitors gave 7,77 points to Turkey. The tenth most important feature is sunbathing and swimming opportunities and its importance level is 6,35 .

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Features Regarded as Essential in Golf Regions and an Overall Analysis of Golf Region in Turkey

• In terms of coastline opportunities Turkey has been awarded with a score of 7,19. In the light of provided answers for foreign visitors it appears that entertainment and night life activities, other alternatives of sport, shopping facilities and historical places bear less importance. In the graphic below importance levels and success scores are listed comparatively. Collectively in 11 features Turkey’s success ratio is higher than attributed importance level by the foreign visitors. Nonetheless in four features Turkey has failed to meet the standards. Even more, of all these four features two are the most signified ones (quality and hygiene of accommodation facilities and golf course quality).

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Features Regarded as Essential in Golf Regions and an Overall Analysis of Golf Region in Turkey

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Analyzed features: • 1.Quality and Hygiene of Accommodation places • 2. Quality of Golf Courses • 3. Weather Conditions • 4. Security • 5. Overall Cost of Golf Playing• 6. Quality Restaurants • 7. Transportation Means • 9. Nature • 10. Package Tours • 11. Sunbathing and Swimming Opportunities• 12. Entertainment and Night Life • 13. Other Sport Activities in the Region • 14. Shopping • 15.Historical Places and Museums

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Turkey’s score in terms of features attributed to golf regions

The table below provides a detailed illustration of the data Turkey’s score in terms of features attributed to golf regions

Gender Male Female TotalAverage S Std. Deviation Average S Std. Deviation Average S Std. Deviation

Quality and Hygiene of Accommodation places

8,18 122,00 1,43 8,74 58,00 1,25 8,36 180,00 1,40

Quality of Golf Courses 8,46 125,00 1,32 8,91 58,00 1,08 8,61 183,00 1,26

Weather Conditions 8,99 119,00 1,22 9,27 56,00 0,82 9,08 175,00 1,11

Security 8,39 119,00 1,41 8,69 55,00 1,59 8,49 174,00 1,47

Overall Cost of Golf Playing 7,89 123,00 1,88 8,11 57,00 1,65 7,96 180,00 1,81

Quality Restaurants 6,97 115,00 2,06 7,44 54,00 2,13 7,12 169,00 2,09

Transportation Means 7,64 107,00 1,87 8,12 50,00 1,60 7,80 157,00 1,80

Nature 6,94 109,00 1,86 7,08 49,00 2,22 6,98 158,00 1,97

Package Tours 7,65 92,00 1,88 8,05 37,00 1,86 7,77 129,00 1,88

Sunbathing and Swimming Opportunities

6,97 93,00 2,09 7,69 42,00 1,80 7,19 135,00 2,02

Entertainment and Night Life 5,79 91,00 2,34 6,64 36,00 2,59 6,03 127,00 2,43

Other Sport Activities in the Region 6,04 89,00 2,47 6,16 37,00 2,61 6,08 126,00 2,50

Shopping 5,76 101,00 2,18 6,07 46,00 2,12 5,86 147,00 2,16

Historical Places and Museums 5,83 114,00 2,75 6,39 46,00 2,86 5,99 160,00 2,79

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The Countries listed by survey participants as the most favorable countries with golf regions

Scores and Ranks of Favored CountriesRank Country Score1 Turkey 4562 Spain 2363 Germany 1894 Portugal 1415 USA 1236 South Africa 967 Austria 858 France 599 Italy 4810 England 4611 Iceland 4612 Thailand 3713 Scotland 2814 Holland 14

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• In the new list prepared accordingly, Turkey ranks first with 456 points and followed by Spain with half of a score (236). Germany with 189 points comes after Spain then Portugal in fourth rank with 141 scores. The U.S. with 123 scores ranks fifth. That table illustrates the countries survey participants reported to favored most to play golf.

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