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T H E Q U A R T E R LY
w in te r / sp r i n g 2 0 1 7
reaches just about everybody
WINTER-SPRING TRENDING
AVERAGE WEEKLY REACH (%)
Ind.2+ Male Female A18+ A18-34 A25-54 C2-11
2017 95.2 95.2 95.2 95.9 92.6 94.7 92.0
2016 97.0 96.8 97.2 97.5 95.5 96.6 94.6
2015 97.8 97.8 97.7 98.1 96.5 97.6 96.3
2014 98.1 98.1 98.2 98.3 96.7 98.0 97.5
2013 98.2 98.3 98.2 98.4 96.9 98.2 97.5
2012 98.3 98.3 98.3 98.5 97.8 98.1 97.4
Source: Numeris PPM, Total Canada, Total TV, Mo-Su 2a-2a, All Locations, Consolidated (Live + Playback), Weeks 19-41 for each broadcast year 2
leads screen timeC a n a d i a n s w a t c h e d a n a v e r a g e 2 7 h o u r s o f T V / w e e k
26.924.3
2.61.3 2.2 2.6
0.4 0.1
Linear TV Live LinearTV
PVRPlayback
Netflix YouTube Facebook Instagram Twitter
AVERAGE WEEKLY HOURS PER CAPITA
• 12x more time watching linear TV than YouTube
• 9x more than with Facebook, Instagram and Twitter combined
ADULTS 18+
Sources: Television: Numeris PPM, Total Canada, Total TV, Consolidated, All Locations, Mo-Su 2a-2a, Weeks 18-39 (Dec 26, 2016 – May 28, 2017) | Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2017 | Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan – May ‘17. * Note: Numeris population estimates used to calculate average weekly hours per capita. 3
leads screen time for millennialsm i l l e n n i a l s w a t c h e d a n a v e r a g e o f o v e r 1 5 h o u r s o f T V / w e e k( 2 + h o u r s / d a y )
ADULTS 18-34
• 4x more time watching linear TV than YouTube
• …and over 5x more than Facebook
15.6
13.7
2.3 3.61.9 2.8
1.1 0.1
Linear TV Live LinearTV
Netflix Youtube PVRPlayback
Facebook Instagram Twitter
AVERAGE WEEKLY HOURS PER CAPITA
Sources: Television: Numeris PPM, Total Canada, Total TV, Consolidated, All Locations Mo-Su 2a-2a, Weeks 18-39 (Dec 26, 2016 – May 28, 2017) | Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2017 | Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan – May ‘17. * Note: Numeris population estimates used to calculate average weekly hours per capita. 4
Canadians watch their livee v e n i n P V R h o u s e h o l d s , t h e o v e r w h e l m i n g m a j o r i t y o f T V v i e w i n g i s l i v e a n d b u l k o f P V R c o n t e n t v i e w e d w i t h i n 2 4 h o u r s
90%
10%4% 3% 1% 0.6% 0.4% 0.3% 0.3% 0.1%
85%
15%
6% 4% 1.5% 0.9% 0.7% 0.5% 0.4% 0.2%
Live Total PB PB Same Day PB +1 day PB +2 days PB +3 days PB +4 days PB +5 days PB +6 days PB +7 days
TOTAL HOUSEHOLDS PVR HOUSEHOLDS
P V R h o u s e h o l d s : l i v e + 1 d a y = 9 5 % o f t o t a l v i e w i n g
Note: PVR penetration is 54% *
Source: Numeris PPM, Total Canada, Total TV, Consolidated, All locations, Weeks 19-41 (Jan 2 to Jun 11, 2017), PB = Playback; * Numeris Establishment Survey – March 2017. 5
is the #1 medium for time spent
28.0
19.9
16.8
1.80.5 0.3
26.9
19.2
15.8
1.80.2 0.3
Television Internet Radio Daily Newsp Magazine Com Newsp
WEEKLY HOURS
Win/Spr 2016 Win/Spr 2017
ADULTS 18+
Sources: Television: Numeris PPM, Total Canada, Total TV, Consolidated, All Locations, Mo-Su 2a-2a, Weeks 18-39 (Dec 26, 2016 – May 28, 2017) | Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2017 | Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan – May ‘17. * Note: Numeris population estimates used to calculate average weekly hours per capita. 6
dominates reach and time spent
AVERAGE HOURS PER MONTH
Sources: Numeris PPM; Total Canada, Total TV; Mo-Su 2a-2a; Weeks 18-39 (Dec 26, 2016 to May 28, 2017), A18+ | comScore Media Metrix Multi-Platform, A18+, Jan – May 2017, [M][1] YouTube.com [C0] Facebook.com, [M][0} Instagram.com, [M][0] Twitter.com, Google Sites
PERSO
NS
REA
CH
ED (
MM
)
Program Highlights
Ind. 2+TOP 10 REGULARLY SCHEDULE PROGRAMS*
Program NetworkWJC: Playoffs Canada TSN
Big Bang Theory CTV
NHL Playoffs Round 1 CBC
Survivor Global
NHL Playoffs Round 3 CBC
Stanley Cup Finals CBC
NCIS Global
Designated Survivor CTV
Bull Global
Grey’s Anatomy CTV
A25-54TOP 10 REGULARLY SCHEDULE PROGRAMS*
Program NetworkBig Bang Theory CTV
WJC: Playoffs Canada TSN
Survivor Global
NHL Playoffs Round 1 CBC
NHL Playoffs Round 3 CBC
Stanley Cup Finals CBC
Designated Survivor CTV
This Is Us CTV
NFL Playoffs CTV
Grey’s Anatomy CTV
A18-34TOP 10 REGULARLY SCHEDULE PROGRAMS*
Program NetworkWJC: Playoffs Canada TSN
Big Bang Theory CTV
NHL Playoffs Round 1 CBC
Survivor Global
NHL Playoffs Round 3 CBC
Grey’s Anatomy CTV
This Is Us CTV
NFL Playoffs CTV
Stanley Cup Finals CTV
Masterchef Canada CTV
Source: Numeris Total Canada; All Locations; Consolidated; Weeks 19-41 (Jan 2 – June 11, 2017) * Programs airing 3 or more times during Winter-Spring 2017.
hockey scores this seasont v h i g h l i g h t s
833726
340
161
1,616
1,408
646
305
Ind.2+ A18+ A25-54 A18-34
Rogers NHL PlayoffsAMA (000)
2016
2017+94%
+94%
+90%
+89%
201179
2762
344
304
47
114
Ind 2+ A18+ A18-34 A25-54
TVA – NHL PlayoffsAMA (000)
2016
2017+72%
+70%
+77%
+85%
N H L p l a y o f f s d e l i v e r e d 1 7 . 4 b i l l i o n i m p r e s s i o n s * o n l i v e T V
Source: Live telecasts of NHL Playoffs rounds 1-3 and Stanley Cup Finals. Numeris PPM, Total Canada. Average of CBC, Sportsnet, Sportsnet One & Sportsnet 360. Quebec Franco. Average of TVA Sports, TVA Sports 2 & TVA Sports 3 * Based on: 14 commercial minutes per hour for Conventional networks, 12 commercial minutes per hour for Specialty. 30 second spots = 65% & 15 second spots = 35% of total commercial time
hockey scores this season
IND.2+TOP 10 REGULARLY SCHEDULED PROGRAMS*
Program NetworkVikings History
The Handmaid’s Tale Bravo
The Curse/Oak Island History
Gold Rush Discovery
Heavy Rescue: 401 Discovery
Alaskan Bush People Discovery
The Good Fight W Network
Six History
Alone History
Alaska:Last Frontier Discovery
A25-54TOP 10 REGULARLY SCHEDULED PROGRAMS*
Program NetworkVikings History
The Handmaid’s Tale Bravo
The Curse/Oak Island History
Heavy Rescue: 401 Discovery
Gold Rush Discovery
Forged In Fire History
Doctor Who Space
Alone History
Supergirl Showcase
Bryan Inc. HGTV
A18-34TOP 10 REGULARLY SCHEDULED PROGRAMS*
Program NetworkVikings History
The Curse/Oak Island History
Doctor Who Space
The Handmaid’s Tale Bravo
Supergirl Showcase
Forged In Fire History
Heavy Rescue: 401 Discovery
Suits Bravo
Splash'N Boots Treehouse
My Big Big Friend Treehouse
Source: Numeris PPM, Total Canada; Consolidated; All Locations; Weeks 19-41 (Jan 2 – June 11, 2017) * Programs airing 3 or more times during Winter-Spring 2017. 11
highlights – specialty programs( e x c l u d i n g s p o r t s )
IND. 2+TOP 10 REGULARLY SCHEDULE PROGRAMS*
Program NetworkLa Voix TVA
Unité 9 SRC
Le Banquier TVA
Le Hockey Des Séries Élim: CH Ronde 1 TVA Sports
Le Banquier TVA
District 31 SRC
L'Échappée TVA
Les Pays D’en Haut SRC
L’Heure Bleue TVA
O' TVA
A25-54TOP 10 REGULARLY SCHEDULE PROGRAMS*
Program NetworkLa Voix TVA
Unité 9 SRC
Le Hockey Des Séries Élim: CH Ronde 1 TVA Sports
Le Banquier TVA
L'Échappée TVA
Le Banquier TVA
District 31 SRC
Les Pays D’en Haut SRC
L'Heure Bleue TVA
Lol:-) TVA
A18-34TOP 10 REGULARLY SCHEDULE PROGRAMS*
Program NetworkLa Voix TVA
Unité 9 SRC
Le Hockey Des Séries Élim: CH Ronde 1 TVA Sports
Le Banquier TVA
District 31 SRC
L'Échappée TVA
Le Banquier TVA
Les Pays D’en Haut SRC
L'Amour Est Dans Le Pré V
L'Heure Bleue TVA
Source: Numeris Total Canada; All Locations; Consolidated; Weeks 19-41 (Jan 2 – June 11, 2017) * Programs airing 3 or more times during Winter-Spring 2017.
highlights – french language programs
12
highlights – french specialty( e x c l u d i n g s p o r t s )
IND.2+TOP 10 REGULARLY SCHEDULED PROGRAMS*
Program NetworkPlan B Series+
Blue Moon addikTV
Hawaii 5-0 Series+
Sur-Vie Series+
Castle Series+
NCIS Series+
Madame Lebrun Canal D
Le Lot Du Diable Historia
Bones Series+
NCIS: Los Angeles Series+
A25-54TOP 10 REGULARLY SCHEDULED PROGRAMS*
Program NetworkPlan B Series+
Blue Moon addikTV
Le Lot Du Diable Historia
Hawaii 5-0 Series+
Sur-Vie Series+
Arrow Z
Bones Series+
Week-End De Bois Z
Madame Lebrun Canal D
Les Recrues Z
A18-34TOP 10 REGULARLY SCHEDULED PROGRAMS*
Program NetworkPlan B Series+
Blue Moon addikTV
Le Chalet VRAK
Hawaii 5-0 Series+
Le Lot Du Diable Historia
Code G. VRAK
Prêt Sur Gage De L'Enfer Z
Infiltration Z
Donnez Au Suivant Canal Vie
Bones Series+
Source: Numeris PPM, Total Canada; All Locations; Consolidated; Weeks 19-41 (Jan 2 – June 11, 2017) * Programs airing 3 or more times during Winter-Spring 2017. 13
838,068,720
374,910,280
362,233,733
169,141,800
147,493,200
127,284,800
106,290,433
104,019,743
Academy Awards
Golden Globe Awards
Annual Grammy Awards
Academy Pre-Show
Billboard Music Awards
Juno Awards
People's Choice Awards
Screen Actor's Guild Awards
SPECIAL EVENTSTELEVISION IMPRESSIONS *
(IND. 2+)
Source: Numeris Canada; All Locations; Consolidated; Weeks 19-41 (Jan 2 – June 11, 2017) * Based on: 14 commercial minutes per hour for Conventional networks, 12 min/hour for Specialty. 30 second spots = 65% & 15 second spots = 35% of total commercial time;.
and the award goes to…
14
t h e 3 b i l l i o n i m p r e s s i o n s d e l i v e r e d b y a w a r d s h o w s