the pumba gazette (anniversary edition)

8/9/2019 The PUMBA Gazette (Anniversary Edition)

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THE EDITORIAL

Address,

A journey of a thousand miles begins with a single step.

Likewise in January 2009 came out the first edition of THE

PUMBA GAZETTE as an MBA-BT (2008-10) initiative. With

eedback from the industry and alumni we incorporated thechanges and tried to better the newsletter. However, now

hat we are at the herald of completing our course, it is time

o pass this on to the next batch (2009-11). I would like to

ake this opportunity to thank all those who have given us

valuable insights and we hope to keep on improvising upon

he monthly newsletter of the MBA (Biotechnology)

department.

The current issue, to begin with, comprises of a very vital

opic of discussion- the earth itself. With increasing issues

of global warming the entire world is coming together to

ake measures at individual, national and global levels.

A project done by the students to understand the take of

armers on organic farming has been included.

An article on carbon capturing device has also been

ncluded in order to throw light upon this emerging

echnique.

An interview by Dr. Anand Karve has also been

ncorporated which reflects upon the various aspects

pertaining to reuse of waste and the emerging sources of

energy one can look up to.

The edition also includes the last of the CSR activity out of

he 12 part series. Henceforth there will be another

periodical series.

n the BT news section an article on Agro-terrorism has

been included.

A section upon the recent happenings in PUMBA has been

also included.

Your feedback and suggestions are welcome [email protected]

If you leave the smallest corner of your head vacant for amoment, other people's opinions will rush in from allquarters.” - George Bernard Shaw

Sincerely Yours,

Chief Editor: Queeny Bubna, MBA-BT (Sem IV)

The PUMBA Gazette Team)

The detailed project report shall be provided on enquiry.Kindly send in your enquiries at-

[email protected])

CONTENTS

• Cover Story 3

-- Organic Origin

• Articles/Analysis 4

-- Capturing CO2 : A New Approach

• Back to Society 5

-- CSR Initiative of PUMBA

• BT News 6

-- The “Green” Threat

• Candid Talk 7

-- An Interview with Dr. Anand Karve

• PUMBA News 8

-- Risk Management Lecture

-- Pune Marathon

-- Healthcare Advertising

• The Journey 9

mailto:[email protected]






Organic Origin

Agriculture in India has a long history dating back to 10,000 years.

Today, India ranks second worldwide in farm output. Out of all

major practices that are followed on Indian fields, organic farming

can be considered the oldest. Organic agriculture is a production

system that sustains the health of soils, ecosystems and people. It

elies on ecological processes, biodiversity and cycles adapted to

ocal conditions, rather than the use of inputs with adverse effects.

The process combines tradition, innovation and science to benefit

he shared environment and promote fair relationships and a good

quality of life for all involved.

Since 1990, globally the market for organic products has grown at

a rapid pace to reach $46 billion in 2007. This demand has driven

a similar increase in organically managed farmland. Approximately

32.2 million hectares worldwide are now farmed organically,

epresenting approximately 0.8 percent of total world farmland. In

addition, as of 2007, organic wild products are harvested on

approximately 30 million hectares. In response to the high global

market for organic foods, the Indian Central Government set up a

National Institute of Organic Farming in October 2003 in

Ghaziabad, Madhya Pradesh. The purpose of this institute is toormulate rules, regulations and certification of organic farm

products in conformity with international standards. The major

organic products sold in the global markets include dried fruits and

nuts, cocoa, spices, herbs, oil crops, and derived products. Non-

ood items include cotton, cut flowers, livestock and potted plants.

Keeping the above in mind, a survey was conducted to estimate

amount of current use of organic farming practice with the farmers

of Maharashtra at the “Kissan Expo” on 14th

December, 2009 near

Mulshi (Pune).

There are certain major findings of the study which have been

compiled. There are few standard ratios of combinations of

organic material to inorganic material that are usually used byarmers. Most of the farmers follow 100% inorganic farming or they

ollow 20:80 organic: inorganic ratio. This depicts that our farmers

heavily rely on inorganic farming.

Generally, most of the farmers follow organic farming practice with

he motive of improving land condition rather than keeping

customer demand in mind. Some practice organic farming

because it provides healthy and nutritional food to the customers.

84% of the farmers were satisfied with organic farming results,

2.25% of the farmers where not satisfied and 4.95% of the farmers

said the process of achieving the motive is still ongoing.

Considering the awareness about the procedure of certification for

organic farming and the programs for organic farming, 62% said

hat they are not aware of them, while the 38% were aware of

hem. 32 % of the farmers said that they are benefitted from

organic farming certification while 23% said that they are not

getting any benefits from the certification. Also around 92%

armers do not have a certificate for practicing organic farming yet

hey are continuing with the practice.

Most of the farmers do not know about the USFDA and NPOP

standards and are following general practices passed on from their

orefathers. Around 5 % of the total farmers consulted said that

here have been inspections of their farms, while the rest 95% saidhere has been no inspection of their farm from any Government

committee.

Regarding farmers’ experience in practicing organic farming, about

73% of the farmers have more than 3 years of experience in

organic farming, 12% have 3 years experience, 5% have 2 years

experience and 10% have <=1 year experience in organic farming.

Problems faced by farmers during organic farming mainly include

lack of labour. Followed by it are problems regarding availability of

inputs and low yield respectively. Around 60% of farmers think that

products of organic farming have a demand in the market. They

think that as organic farming increases nutritional value of the food

and does not include use of harmful pesticides and fertilizers, the

demand for it is more.

There are some who think that there is no such demand. Reasons

for no or less demand can be less awareness about food from

organic farming and high cost of the products of organic farming,

since their cost is generally high as compared to the cost of products of inorganic farming. All products usually go in same

market and customer fails to differentiate between products of

organic farming and inorganic farming, which ultimately results in

no specific demand for products of organic farming.

Hence, there is an immense potential that is yet to be tapped and

if the farmers are made aware they would use organic farming and

it would solve the major problems that arise due to chemical

fertilizers. Also, if people are encouraged to use organic food

farmers will be compelled to grow it.

Compiled by: Abhijit Shinde, Aniket Bachhav, Asmita Ranbhise,

Bhagyashree Sangamnere, Harishchandra Satale, Irfan Tamboli, Jayesh

Deolekar, Mitali Sonawale, Nazaneen Saify, Neha Maliwal, Pankaj Patil,

Parag Kambale, Praful Bhalerao, Sachin Dalvi, Satish Bhujbal, Sayali

Kulkarni, Sumantsinh Girase, Sumit Bargat (MBA-BT, Sem II)



Capturing CO2: A new approach

The 21st

century has gracefully completed its first decade

with phenomenal advancement in science and technology.

The world economy showing an upward trend, consumers

are queuing up for more and better equipped products. The

world has shrunken with an almost 60% increase in number

of ‘Globe trotters’. However the side effect of all this is the

growing problem of ‘Greenhouse effect.’ This effect is

caused by the increasing emission of CO2 into theatmosphere. It has been recently brought into the forefront

by Environmentalist groups and has caused a global panic.

Several actions have been taken at individual, community

and national levels; however the lack of commitment and

underestimation of severity of the problem has lead to

nadequate actions. Although in spite of the global

production of CO2 being 28,431,741,000 metric tons and

ncreasing alarmingly, no serious steps to solve the

problems are taken yet. The recent widely publicized

nternational Climate Change Summit, Copenhagen, is an

example of the world wide apathy towards the problem.

The focus of all the problem solving undertaken till now has

been the minimization of CO2 emission through control on

ts production. However, the researchers are now

approaching the problem from a different angle. Various

new methods are focussed on controlling CO2 in

environment by CO2 absorbing technique (using an

absorbing device) rather than decreasing its emission.

One such technique is invented by Global Research

Technologies, LLC (GRT), a technology Research and

Development company, in collaboration with Klaus Lackner

rom Columbia University. They have successfully invented

a bold new technology used to capture carbon from the air.

The "air extraction" prototype has successfully

demonstrated that indeed carbon dioxide (CO2) can be

captured from the atmosphere. The company began the

development of the device in 2004 and has recently

successfully demonstrated its efficacy. The device is in the

orm of cuboids with its upper part exposed to theenvironment, while its lower part forms a base and has

proven to capture atmospheric CO2, thereby reducing the

Global Warming’ effect.

The advantage this technique projects as compared to

others is that it requires less space, as well as it is cost

effective. It can be cheaply installed and used to fight

Global warming. It is predicted to be one of the

breakthrough solutions required to help the world reduce

dangerous amounts of CO2 in the air. The device can be

nstalled in the open environment, where the concentrationof CO2 is more, and will help in fulfilling the dream of

pollution-free cities.

This technology may prove to be a miracle not only for the

world’s global warming problems, but will also remove the

current environmental barriers in progress. It will help in

stopping the blame game between countries about the

contribution and restrictions in CO2 emission. Developing &

developed countries can continue with their growth because

of the removal of restrictions on CO2 emission.

Every side has two coins. Similar is the case with this

technique. A counterview is being put forth that as far as the

new technology is concerned, the method of handling the

device is very risky & dangerous.

Environmentalists suggest that the introduction of this

technology will be disastrous as it may provide the industry

with a license to produce CO2 in any amount. Regulations

and restrictions on CO2 production will be removed and an

exponential increase in CO2 production will be the result. It

may lead the world into a new disastrous and dangerous

era which cannot be imagined.

Another point to be considered is a political one. The USA

so far has refused to play a major role in climate change

summit. In fear of losing its industrial edge, the USA has

refused to conform to CO2 emission norms. There is an

apprehension that to avoid the brunt of the ‘Greenpeace’,

USA may try to divert the world’s attention towards this new

innovation. The CO2 absorbing device is hence feared to be just a way of avoiding immediate responsibility. However, if

not controlled, in future the CO2 emission may go beyond

control.

The Greenhouse effect has been reported to have reached

an apex stage. It has been reported that the glaciers will

melt and disappear by 2035 and the resulting climatic

changes will be catastrophic. The time for experimentation

is far gone and immediate measures need to be taken to

reverse the CO2 levels in the atmosphere, which are said tobe the highest ever reported. A consolidated worldwide

effort is required in order to salvage the climate.

Compiled by: Surendrakumar Patil (MBA-BT, Sem II)



Back to Society: CSR initiative by

PUMBA

A business entity and the society coexist. The business entity is

present in order to serve the society and even the society needs a

business unit. Whatever a business does is for the society and in

doing that it retains its own share in the form of the profit that the

business makes. CSR of an organization, however, is what the

company does for the people and is a philanthropic move as

perceived by the masses in general.

Corporate Social Responsibility (CSR) is adopted by most

organisations, irrespective of its size. It is an effort on the part of

he business community to accept the responsibility of the impact

of their business on the society, encompassing factors like

environment, communities and employees. However, the CSR

activity does not only fulfil social responsibilities, but also helps the

company build good social relations and have an impact on the

consumers, thus in a way it serves the purpose of gaining

ecognition for the company as well.

Organisations proactively undertake various causes that will enrich

he society. Various CSR activities range from setting up schools,

healthcare camps, creating AIDS awareness, promoting R & D,

and organising training programs to elections etc.

n the past editions of The PUMBA Gazette, the CSR activities of

companies like TATA, Torrent Group, Ranbaxy Laboratories Ltd.,

Dr. Reddy’s Laboratories, Panacea Biotec, etc. were covered.

Each of these activities have touched the lives of the people and

aim at building a better tomorrow for them. The efforts of these

organisations are appreciated and hope that other organizations

will emulate them. In this last edition of the year, we would like to

ocus on the Corporate Social Responsibility of PUMBA.

PUMBA, as an institution, is involved in a host of activities that not

only reach out to the society but also instil a feeling of esponsibility in students towards others. One such activity

nvolves active participation of the faculty and the students in the

academics of Queen Mary’s Technical Institute (Kirkee). The

nstitute trains Disabled Ex – Servicemen, those rendered unfit for

service in the Armed Forces due to medical reasons and those in

service who are under prolonged Medical Treatment for severe

disability. The Dean, Dr. (Capt.) C. M. Chitale, the faculty

members and the students conduct lectures for the soldiers who

enrol for the Diploma in Industrial Administration and Services

Management. This is a course uniquely designed by Dr. (Capt.) C.

M. Chitale and aims at training the soldiers for their smooth

ntegration into the prevailing corporate or industrial environment.

PUMBA has also been a regular contestant in the AIDS Charity

Run conducted every year during Pune International Marathon in

order to raise awareness of AIDS. The AIDS Charity Run (ACR)

was introduced for the first time, as a part of the 19th Pune

International Marathon and was a great success. The purpose of

the ACR is to involve citizens in participating for the cause of

spreading HIV / AIDS awareness. Many prominent citizens andcelebrities from all walks of life participate in the ACR. Many

companies like TCS, Cognizant Technology Solutions, Emcure

and educational institutes like IBMR, IIEBM etc. participated in the

event. PUMBA has won the award for “The Largest Participating

Group from an Educational Institute” for two years in a row.

Through this endeavour the department tries to raise awareness

about AIDS with the help of handmade posters and placards with

innovative slogans suitable to the occasion & its cause.

This year, the students visited the Gyanankur Foundation, a

school of about 500 underprivileged children, at Kharadi.

PUMBAites raised funds which were used to purchase books,

stationery and chocolates for them. Along with distributing the

goodies, students interacted with the children and played various

games to amuse them. Poona School & Home for Blind Boys was

also visited.

The students also participated in large number in Walkathon rally

for awareness of Arthritis organised by Sancheti Joint

Replacement Hospital, Pune. It was arranged with a motive to

apprise people about the prophylaxis of Arthritis. The programme

was witnessed by various institutes of Pune along with PUMBA.

PUMBA aspires to continue serving the society with an ever

increasing zeal and dedication in the future as well. These

endeavours enable students of PUMBA to be socially responsible

managers in future.

Compiled by: Chime Mishra, Dhananjay Khedekar, Hitesh Patil,

Paritosh Agrawal, Shradha Bakare, Vinayak Acharekar (MBA-BT,

Sem II)



The “Green” threat

A lot of Y2K problems that were expected have been

neutralized in the first decade by 2010. The IT and BT

boom continues with the internet making the world a global

village. However, there has been a not-so-pleasant but

widely existing threat that has been increasing, making its

presence felt- ‘Terrorism’. During this decade, we have

seen terrorism metamorphosing into an apocalyptical

phenomenon. The decade had a very horrifying start withhe 9/11 attacks. Since then terrorism in various parts of the

world has been constantly manifesting itself constantly.

With the advancement in technology the previously simple

weapons warfare has taken malicious forms like mechanical

warfare, strategic warfare as well as biological warfare. The

view that society has somewhat become desensitized to the

acts of violence perpetrated with guns and bombs has

prodded the terrorists to resort to more gruesome Biological

warfare. An example of this was the delivery of anthrax

spores to strategic US Government officials via post.

AGRO-TERRORISM

A threat that looms over India, we being a primarily agrarian

economy is of Agro-terrorism, a part of Bio-terrorism. “Agro

errorism is the malicious use of plant or animal pathogens

o cause devastating diseases in the agricultural sector.”

The motivating factors being a huge economic impact and

helplessness of people in such situations. Agro Terrorism

has relatively less severe consequences (i.e. not

necessarily loss of human life). Hence it mainly serves to

cause chaos and as a “warning” to the people. It is also an

easier mode of attack as the technical and operational

challenges are reduced since the biological agents rapidly

reproduce and are easily disseminated. The ease of

concealment and potential for mass casualties increases its

attractiveness for terrorist groups.

‘Agro-terrorism’ uses several techniques for striking the

agricultural sector which includes – contamination of crops

or livestock; contamination of animal feed using organic

pesticides or herbicides; the use of adulterated seeds; and

contamination of municipal water supplies.Dispersed cases of ‘Agro-terrorism’ have been reported

now and then around the world. Chemical attacks against

agricultural targets include a 1997 attack by Israeli settlers;

who sprayed pesticides on grapevines in two Palestinian

villages, destroying up to 17,000 metric tons of grapes. In

1978, the Arab Revolutionary Council poisoned Israeli

oranges with mercury, injuring at least 12 people and

reducing orange exports by 40%.

AGRO-TERRORISM IN INDIA

An instance of Agro-terrorism on Indian soil was that of

Coffee berry borer (Hypothenemus hampei ) which was first

reported in the Gudalur area of Nilgiris District in Tamil

Nadu, in 1990. The pest was believed to have been

ntroduced through infested coffee beans brought by Sri

Lankan repatriates. Surveys carried out in 1992 have

revealed incidence of the pest in coffee-growing areas of

Wyanad District of Kerala and Kodagu (Coorg) District of

Karnataka.

In India, there are no established emergency measures to

detect and combat Agro-terrorism. This branch of terrorism

has been generally ignored since there haven’t been any

such insidious attacks in the recent past. However,response machinery needs to be put in place, especially in

India a country where agriculture and allied sectors

contribute 22% of the total GDP. Almost 124.10 hectares of

land in India is under cultivation and almost 65% of the

population depends on agriculture as their only means of

livelihood. In case of an Agro-terrorist attack on India, the

effects on the developing economy will be drastic and far

reaching.

According to an EXIM Bank report, National Commission on

Farmers (NCF) has given the following recommendations to

combat agro terrorism:

1. Creation of a National Agricultural Bio security System(NABS) characterized by highly professional, public, andpolitical credibility.

2. NABS to have following three mutually reinforcingcomponents-

National Agricultural Bio security Council (NABC)

National Centre for Agricultural Bio security (NCAB)

National Agricultural Bio security Network (NABN)

3. Creation of a National Agricultural Bio security Fund of about Rs.1,000 crores with an initial contribution by theGovernment of India.

PREVENTION OF AGRO-TERRORISM:

• Conducting regular tests on random samples for known pathogenic agents.

• Identifying crop growing areas most susceptible toinfection.

• Government networking with farmers for rapiddetection and prevention of crop and cattle

diseases.

• Allocation of appropriate resources for fosteringR&D to combat agro terrorism.

i.

ii. Agro-terrorism is a colossal threat which will keep on getting

sophisticated with the advancement in technology. The

source of origin is hard to pinpoint and its consequences

are long term. Hence, Public awareness is one of the best

counter-active methods.

iii.

iv. Compiled by: Irfan Tamboli & Shalet M Koshy (MBA-BT,

Sem II)



“Global warming is a non–issue”

Dr. Anand Karve is a Ph.D in Botany from University of Turebingen,

Germany. Sir has continuously headed

organizations and Research projects. He has

also been on the Board of companies like

Indrayani Biotech Ltd., Technical Assistance

and Industrial Co operative Ltd., Phaltan,

Samuchit Envirotech P, Shri

Dhootpapaeshwar Ayurvedic Research,

Syngenta Foundation India. He also has to

his credit many prestigious awards like

J.L.Bajaj award for Application of Science, Ashden award for Sustainable

Energy, London.

The PUMBA Gazette team got the opportunity to interact with Sir and

obtain his views about the recent global warming issues in discussion.

Q1. With respect to the current environmental changes, do you

hink the world is moving in the right direction to cope with theemerging energy issues?

Yes & No. In a country like India, although the energyequirements are high, biomass is an untapped form of energy. In

western countries there are two aspects. First, they have a largenumber of industries & hence high energy demand to run them.Secondly, the climate is very cold. Thus a lot of energy isconsumed in keeping their houses warm. Therefore, most of thesecountries cannot use biomass as a source of energy, but Indiacan.

Germany today has concrete goals to replace 20% of the fossiluels using wind & biomass energy because of the windy climate

on the North Sea coast. Owing to the large number of cattle in thepast, the farmers produced a considerable amount of fodder. Butoday, despite the reduction in the number of cattle, the same

amount of fodder is produced. The Government buys this fodder &converts it into biogas to meet the energy requirements. Theechnology being costly, this option is feasible only in rich

countries. In India, the biogas program failed because a biogasplant is not affordable for a farmer. Also, preparing 80 litres of slurry everyday & disposing the spent slurry increases the workoad for a housewife. Moreover, 1kg of dung gives 2600 kCal of energy. Whereas the same amount of biogas gives only 600 kCalof energy. Thus, instead of going for fancy things like biogas,burning biomass directly is a more practical option, even thoughbiogas is a more refined fuel.

Q2. What can be the role of the Government in encouraging this

acceleration process?Ours is the only country with Renewable Energy Ministry. It is nowime for the Government to make India self-sufficient in terms of

energy.

n India, every year 800 million tons of agricultural waste & 200million tons of urban waste are produced. Thus, instead of mporting 110 million tons of petrol, these 1000 tons of waste canbe converted into energy to reduce the imports. The only hurdle ishe modification of technology so that vehicles can be run on

electricity produced by biogas / biomass. For example, the car Reva runs on electricity. Although this task is difficult, it can bedone gradually. India has the technology but an inability tomplement it at the right places.

Q3. What can the Indian industries do to channelize thecommercial usage of renewable resources to meet the exponentialenergy demands? How long do you think will it take to acceleratehis commercialization process? What can be the role of

corporations in conservation of the environment?

I have already mentioned about the large amount of agriculturalwaste generated in our country. This waste, if utilized by theindustries for generating energy & using it for their operations, willdrastically reduce the energy consumption by the industries. For example, Mr. B.B. Thombre of Latur owned a sugar factory. Thewaste generated from this factory was used for electricitygeneration which was used to satisfy the energy requirements of asteel furnace that he owned. Also, the excess electricity producedwas sold to other factories close by. In the year 1972-73 sugar production came to a standstill due to drought. In order to keep thefurnace functioning Mr. Thombre bought agricultural waste from

farmers at the price of sugarcane and continued generatingenergy. Thus, if he can do it, the Government can certainly do it.Also, installing sophisticated effluent treatment units at productionplants can help check pollution at individual level. The industrialwaste can be converted into charcoal which can be further used inother industrial processes. This is a onetime investment butbeneficial in the long run.

Q4. After winning the prestigious Whitley Golden Award or the‘Green Oscar’, what kind of response have you received fromGovernment or any private institution?

Nothing at all. We import technology for generating solar & windenergy and the exporters end up making money out of it. I amoffering technology to generate energy from renewable sources

free of cost, but there are no takers.

Q5. How is the idea of ‘clean fuel’ further being implemented?

There are two industries namely, Vanaz & Indian PetrochemicalCorp. Ltd. (IPCL) at Nagothane who have applied this technology.They produce charcoal from waste such as dry leaves & utilize itfor their processes. It has not been well-accepted as yet, due tothe labor-intensive nature of the processes.

Q6. What kind of problems/hurdles did you face while your ideastook shape?

Earlier, my ideas were not accepted. People did not pay heed tothe significance of my work. But, eventually all have realized theimportance & need for renewable energy and now everyone wants

to switch to clean & eco-friendly fuels.Q7. Is carbon trading a feasible option to resolve theenvironmental issues? If not, what according to you are the other viable options? How will it benefit rural India? What will be the roleof Government & corporate entities?

From the point of view of India, it is futile. The advanced countrieswant us to avoid use of fossil fuels because they want to use it, for which they are willing to pay us a price. In turn we will have toresort to alternative technology which will be bought from them,thus making them even richer. Moreover, the productsmanufactured using the imported technology will be far moreexpensive than those produced by the advanced countries.Eventually, the demand for these products will be minimal thus

increasing the demand & sales of their products.Q8. What is your opinion on the Copenhagen Summit which didnot yield desired results?

I haven’t followed it completely. But according to me, globalwarming is a non-issue. 10,000 years ago, the Earth registered anIce Age which changed the geography of the world. It is a cyclicevent and the humans are helpless about it. We are at thebeginning of the next Ice Age and there is nothing much to worryabout it. In fact, things will ‘cool’ down. I am sure the other countries are also aware of this phenomenon. There was even aBBC report which said that London, New York & Moscow willbecome inhabitable by 2050 due to ice cover.

Compiled by: The PUMBA Gazette Interview Team



PUMBA News

RISK MANAGEMENT SEMINAR

Excessive risk-taking that leads to the economic slowdown hasresulted in a general drop in risk taking appetite acrossndustries and B-Schools alike. This has led the corporatesector to focus more on risk mitigation and keeping this inmind, Alumni Cell, PUMBA organized a lecture on RiskManagement on 19/12/2009 by Mrs. Jagruti Holkar, Manager-

Mumbai, KPMG.The lecture focussed on various aspects of an Organizationand the attendees were briefed upon the major aspects of theprocesses. Mrs. Holkar shed some light on — Human Assets,Technology, Community, Logistics and Finance and thevarious aspects involved thereof. An overview of each processwas presented along with the risks involved in them viz.:- HRwas studied on the following parameters: Selection,Negotiation, and Appraisal being a few of them.

The one and half hour lecture gave a good overview of thevarious processes and the possible ways to mitigate them. Athe end of the lecture the entire class was divided into groupsand were given assignments on - HR, Finance and Operations.

24th

PUNE MARATHON

The 24th Pune International Marathon was flagged off withgreat enthusiasm from the Alka Talkies chowk on a chillySunday morning. The participants ran for a cause, some for

un, a few to test their fitness, while others just wanted to be apart of the grand event. The main race, the 42 kilometer run,was flagged off by Union Minister of State for External AffairsShashi Tharoor, at 7:45 am. Soon after the main race started,Puneites readied for the Maharashtra Golden Jubilee Rundedicated to Maharashtra for completing 50 years of formation,ollowed by the AIDS Charity run.Banners were held high bearing various social messages onHIV and the stigma associated with it. Corporate groups,college students, a team of electronic media and individualsparticipated in the AIDS charity run in large numbers.

More than 150 students of PUMBA participated in the AIDScharity run. They carried banners with the message: "They

don’t need mercy, They don’t need sympathy; All they need iscare, so lets take this dare". "PUMBA has participated in themarathon with the same enthusiasm that they have shown inhe past years and it is a way in which PUMBA promotes CSRactivities" said Dr. (Capt.) C. M. Chitale, Dean, Faculty of Management, University of Pune.

The Head of Department, Dr. B. V. Sangvikar urged studentsto spread awareness about the dreadful disease.

Suresh Kalmadi said, "Next year promises to be even bigger

as the Pune International Marathon enters its silver jubileeyear." Ramesh Bagwe, Minister of State for Home,Harshavardhan Patil, Minister for Cooperation, Marketing andParliamentary Affairs, Mahesh Zagade, Commissioner of PuneMunicipal Corporation, Mayor Mohansingh Rajpal, besidesactors Neha Dhupia, Rajat Kapur and Saurabh Shukla werealso present.

HEALTHCARE ADVERTISING

Our alumnus Ms. Mitranee Misra, currently associated withEuro RSCG, came down to PUMBA to brief the MBA-BT

students about Healthcare Advertising. She gave the studentsan overview about the working of the Healthcare Advertisingindustry. The various components involved in the process werediscussed elaborately. It was further explained with the aid of 3case studies. The students utilized this opportunity to clear their concepts about healthcare advertising.

the pumba gazette (anniversary edition)

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