1. The Public Sector cannotdeliver BenefitsIan J Seath[Version 2]A presentation based onOpenStrategies PRUB-thinking ISC Ltd. 20131

2. InputsPublicSectorOutcomesHow the Public Sector (often) thinksabout outcomes ISC Ltd. 20132

3. Inputs OutcomesPublicSectorCommunityHow the Public Sector should think aboutoutcomesOpenStrategies PRUB-thinking:Organisations run Projects that produceResults, which citizens or communitiesUse to create Benefits. ISC Ltd. 20133

4. Why the benefits might not be achieved There are inadequate, or insufficient, Projectsproducing Results linked via Uses to therequired Benefit The Results of Projects are of no Use, orcannot be Used There are potentially Useful Results thatarent being Used, for various reasons ISC Ltd. 20134

5. 4 key questions for service providers What Results (deliverables) will yourProject/Programme create? Does anyone intend to use these Resultswhen they get them? What Benefit will they get from using them? ISC Ltd. 20135

6. A generic Sub-strategy ISC Ltd. 20136

7. Will Projects really lead to Benefits? Each Project must have cause and effect evidence oflinks through Results and Uses to at least one Benefit Links from Projects to Results must have 100%confidence Ideally, we should have 100% confidence in the linksfrom Results to Uses and from Uses to Benefits, but inthe real world Links from Results to Uses must have at least 80% confidence Links from Uses to Benefits must have at least 50% confidence The value of the Benefits must exceed the combinedcost of Projects and Uses ISC Ltd. 20137

8. Use PRUB to develop a balanced setof measures (& targets) Example: An organisation that creates (via a Project) a newlabelling system for foods (a Result) needsconsumers to change their eating behaviour (Use)before they can hope to see improvements inhealth, such as reduced levels of obesity(Benefit). ISC Ltd. 20138

9. Possible Benefits measures % of 5-10 year olds who are clinically obese Incidence levels of Coronary Heart Disease Wed want to set targets to reduce both of these byspecified amounts in a given period Ideally, wed also want to ask end-users howthey would determine whether or not they wereachieving any benefit; e.g. % of people who say they have been able to wearsmaller waist-size clothes, or increase theirparticipation levels in sports ISC Ltd. 20139

10. Possible Use measures % of xyz demographic group who are aware ofthe new labelling system % of the xyz demographic group who havechanged their buying and eating habits as aconsequence of using the system Consumer perceptions of the ease of use of thesystem (e.g. saying they find it very easy) Note that Use and Benefits measurements can onlybe made outside the organisation that created theresults ISC Ltd. 201310

11. Possible Results measures % of foodstuffs covered by the system % of foodstuffs correctly labelled No. or % of manufacturers adopting thesystem Manufacturer feedback on the system (e.g. %saying they are very happy to use it) ISC Ltd. 201311

12. Possible Projects measures Cost of carrying out the project to producethe results (vs. the budget) Timeliness of achievement of milestones anddeliverables (e.g. compared with baseline) Number of person-hours expended on theproject Number, or percentage, of manufacturersengaged/consulted in the development of thesystem ISC Ltd. 201312

13. A trail of Lead and Lag Indicators Levels of obesity or coronary heartdisease will only reduce [Lag] ifconsumers recognise the need,and then act, to change their eatingbehaviour [Lead]. This will be more likely to happen ifthe new labelling system is easilyunderstood [Lag] by consumersand widely adopted bymanufacturers [Lead]. Achieving that depends on activeengagement of the rightmanufacturers [Lag] and it needsan adequately resourced and well-managed project [Lead] to enablethat to be done. ISC Ltd. 201313EatinghabitsObesity &CHDManufactureradoptionConsumerunderstandingProjectManagementManufacturerengagement

14. Key messages The Public Sector (or charities) cannotdeliver benefits Only people who are willing and able to usethe results of the Public Sectors activitiescan realise benefits Dont dream up, and waste resources on,projects where you cant be confident theresults will be used to achieve benefits ISC Ltd. 201314

15. ian.seath@react.co.uk07850 728506@ianjseathuk.linkedin.com/in/ianjseath ISC Ltd. 201315I am grateful to Dr. Phil Driver of OpenStrategies for his critique of theseslides and permission to share OpenStrategies PRUB Thinking.