partnership working. objectives: building partnerships to deliver long-term benefits. balancing...
TRANSCRIPT
Partnership Working
Objectives:
Building partnerships to deliver long-termbenefits.
Balancing activities with your uniquebrand.
Who are we?• Independent Charitable Trust• Custodians• Preservation & Promotion• Caretaker
What do we mean by Preservation?• 250 homes• 5 principal buildings• Every blade of grass• Safety & Security
What do we mean by Promotion?• Museum• Gift Shop• Collection• Learning• Events• Marketing & PR• Edwardian Tea Rooms• Community
What is PSM&GV to us?• Aspiration• Reflection of our challenges• Clear, simple message• Platform
Who do we want to be?• Destination Port Sunlight• Residents as Curators• Building, landscapes & monuments as exhibits• Village as a dynamic space for engagement• Financial independence• Entrepreneurial organisation• Award-winning• Reputable, accredited Museum• ‘Gated’ site approach• High quality infrastructure• Embedded in local community• Sustainable organisation & village
Why do we need Partnerships?• New & developing organisation• Our vision• Location• Profile• Income opportunities• Audience development• Collection• Expertise• Extend our reach• Space
Do we have a strategy?• Forward Plan• Organic• Open to opportunities• Communicating the vision• Knowing the right people• Look under your nose• Asking the question• Hard work & perseverance
Future challenges:• Personality-led• Don’t lose your head• Check-in with the brand• Balancing Heritage & Commercialisation• Funding• Village infrastructure• Staff training & development
What makes a good partnership?• Understanding• Respect• Mutual-benefit• Trust• Connection
Some examples…• Village Consortium Group• Friends of Port Sunlight Village• Gorge-Us, award-winning Tea Rooms• Lady Lever Art Gallery, NML• Contessa Hotels• Destination Marketing, Wirral Council
Some potential long-term partners:• Birkenhead Market• Merseyrail• Claremont Farm• University of Liverpool
Case Study: Leverhulme Hotel & Spa
• The Contessa Hotels brand• Paul’s role• Working with PSM&GV• Example projects