the promises and pitfalls of marketing a private practice online in the 21st century

THE PROMISES AND PITFALLS OF MARKETING A PRIVATE PRACTICE ONLINE IN THE 21ST CENTURYwith Clinton Power, Developer and Founder of

www.AustraliaCounselling.com.au

Clinton PowerCoaching and ConsultingOnline marketing and social media consultant for health care professionals and small business owners

Australia Counselling & Consulting Pty Ltd

www.ClintonPower.com.au/consulting

+ 61 412 241 [email protected]

Copyright © 2012

DOES ONLINE MARKETING FOR THERAPISTS WORK?

•YES! But…you need to consider a niche

•Search engines favour niches•Clients are looking for ‘experts’•Marketing is easier and more streamlined

Australia Counselling & Consulting Pty LtdCopyright © 2012

THERAPIST WEBSITES: WHAT WORKS

•Client focused•Clear and easy navigation•Compelling copy•Clear calls to action


FEATURES OF WEBSITES THAT ATTRACT CLIENTS


SOCIAL MEDIA FOF THERAPISTS: CAN IT GET YOU CLIENTS?

•Facebook: 850 million members•Twitter: 300 million members•LinkedIn: 120 million members•Google+: 100 million members


FACEBOOK


•Why build a list?•The ethical bribe•How a list brings you business over time•The power of email marketing


THE IMPORTANCE OF LIST-BUILDING AND EMAIL MARKETING

BUILD A LIST OF PEOPLE INTERESTED IN YOUR CONTENT


CONTENT MARKETING

•What is content marketing?•Why content marketing works•How to get started with content marketing


ETHICAL ISSUES RELATED TO ONLINEMARKETING AND THE USE OF SOCIAL MEDIA

•Can you be ethical and use social media?•The importance of a social media policy


IF YOU WANT SOME HELP WITH THIS…

Membership with AustraliaCounselling.com.au•On first page of Google for numerous keywords•Easy to search via location, area of practice or approach•Access to premium content: PD talks and marketing tutorials•Membership is for all Australian mental health professionals who belong to a professional association

Individual Coaching, Consulting & Copywriting with Clinton•Contact me for more information [email protected]


Q AND A


CONTACT CLINTON


Website: www.clintonpower.com.au/consulting

Email: [email protected]

Twitter: /SydneyTherapist

Facebook: /ClintonPowerCoachingConsulting

the promises and pitfalls of marketing a private practice online in the 21st century

Health & Medicine