The Power of PartnershipsPutting the pieces together for ASW success

Governor ProclamationGovernor ProclamationWashington specific logoWashington specific logoEvents every day of WSWDFI DFI partnered with CTED/WA ABCs &

others (10+ partners)Web Web site, tips, “tool-kit”Twitter & blog incorporated in

outreachPress releases, Press releases, YouTube channelMedia coverage – print, TV, onlineMedia coverage – print, TV, online

FindingsHaving a “tool-kit” is key to successOffering to do the work is needed to

increase/improve involvementWeb 2.0 is a necessity to reach more

people, more media & more partnersThrow the net wider than you think

you should: you’ll be surprised what you “catch” in the way of partners!

FindingsGrass roots connections are PRICELESSSaves Week can encompass more than

you think – be open to new ideasNO event is “too small” or “too big” –

roll with it and watch momentum buildMedia is a needy friend – give ‘em

LOCAL, give ‘em PEOPLE & involve your “regulars” for coverage

Celebration is crucial for wrap-up!

How can YOU do this? Gather the pieces of the puzzle together

Preliminary partner meeting What are your goals? What do you want?

What’s the picture you’re working on? Theme – if everyone’s working on one theme, it

makes it easier to pitch i.e. “Surviving & Saving In Tough Times”

What SHOULD it look like? Brainstorm – Where do the pieces “fit” in the

picture? How can you play off each other & put the

pieces together to complete the picture? Get a new perspective to find new solutions

Be someone else – what would they do?

How can YOU use this? Tactics

Who’s the cat-herder? Break it down – task it out DEADLINES: Set them & KEEP them

Use EVERY outreach method you can In-person Web 2.0 (Net, Twitter, Blog, Facebook…) Media (print, radio, TV, online, bloggers) Word-of-mouth is priceless!

Do as we say, not as we do: track it!