the power of magazines · magazines trusted. inspiring. motivating. 2 it’s about connecting when...
TRANSCRIPT
1
The Power of MagazinesTrusted. Inspiring. Motivating.
2
It’s About Connecting
When I think about our business of advertising, about
when and how consumers engage, while much has
changed in technology and targeting with data, an
integrated, multi-platform approach always
wins. Brands that focus on how media works
together–recognizing there’s a unique time and
place for all touchpoints–consistently come out
ahead. It’s the connection with audiences across their
preferred platforms–looking holistically at how
digital and magazines work together on the
customer journey–that makes the difference.”– Klarn DePalma,
Executive Vice President,
MNI Targeted Media Inc.
3 MNI Targeted Media Inc. \ mni.com
Magazines are the New Digital
Digital to Magazines TV and Digital to Magazines
4 MNI Targeted Media Inc. \ mni.com
Magazines EmpowerBrands to Stand Apart
Flip-Flop Phenomenon
▪ Magazines Now:Non-traditional and unique.
▪ Blogging & Social Media Now:Traditional and more commonplace.
MNI Client Campaigns
5 MNI Targeted Media Inc. \ mni.com
Magazines are Invited into HomesConsumers expect and accept magazine advertising because it aligns with their passions.
Print magazines are #1 in reaching affluent, influential consumers in more categories than all other media combined.*
Magazines are a 1:1 immersive experience.
*Print magazines, internet, newspapers, radio, and TV.
Source: Gfk, MRI, Spring 2017.
6 MNI Targeted Media Inc. \ mni.com
Magazines areBrand Safe and More
Relevant
▪ 53% of adults, ages 18-49, say that ads in magazines fit well with the content, more so than other media.
▪ Meredith Corporation reaches 47.6Millionconsumers who say a Meredith magazine is one of their favorites.
Engaging
▪ 47% of adults, ages 18-49, feel that magazines touch them on an emotional level, more so than other media.
Credible
▪ 91% of U.S. adults read magazine media.
▪ 82% of U.S. internet users trust print ads the most when making purchase decisions.
Sources: Contently: Print is Still the Most Trusted Type of Ad, January 9, 2017; Magazine Media Factbook, 2017/2018;
PEOPLE Engagement and Satisfaction Study, 2017; Simmons Multi-media Engagement Study, 2017; 2017 Fall MRI.
7 MNI Targeted Media Inc. \ mni.com
Magazines InnovateAR/VR Addressable Print Custom Content
On-serts & Polybags Place-Based Influencer Campaigns
8 MNI Targeted Media Inc. \ mni.com
Magazines CreateImmersive Experiences
Target audiences with creative and interactive elements that engage and inspire.
9 MNI Targeted Media Inc. \ mni.com
Boost Engagementand RecallMake a lasting impression.
Source: Canada Post & True Impact.
44%Digital Ad
Recall
75%Print Ad Recall
10 MNI Targeted Media Inc. \ mni.com
Magazines Boost Campaign Impact
A media schedule inclusive of print demonstrably improves a campaign’s awareness metrics.
Source: Millward Brown Digital, Aided Awareness.
6%
10%
13%
15%
Digital + TV Digital + Print TV + Print TV + Digital + Print
11 MNI Targeted Media Inc. \ mni.com
Maximizing Return on Ad Spend
64% of readers are inspired to take action after seeing a print magazine ad.
Average Return on Advertising Spend—All Studies
Source: The Association of Magazine Media, “Magazine Media Factbook 2017/18”, p.38.
$3.94
$2.63 $2.62 $2.55 $2.45
$1.53
Magazines Display Cross Media Linear TV Mobile Digital Video
12 MNI Targeted Media Inc. \ mni.com
Neuroscience ProvesMagazines Work Interacting with physical material involves more emotional processing, which is important for memory and brand associations, leaving a deeper footprint in the brain.
Pros of paper-based reading:
▪ Higher comprehension and recall
▪ Preferred by majority (even Millennials)
▪ More focused attention, less distraction
▪ Drives sensory involvement, which contributes to reader impact
▪ Slower reading speeds
▪ Stimulates emotions and desires
Source: Millward Brown.
13 MNI Targeted Media Inc. \ mni.com
Effective.
Efficient.
Precision Targeting.
14 MNI Targeted Media Inc. \ mni.com
In-Book Cover Wraps
Target and engage your audience with levels of interactivity just like how you buy digital ads.
We’ve made it easy to buy precise audiences across high-impact print media solutions, to boost like-minded consumer engagement.
Use one of our fourteen lifestyle-aligned networks, or build your own network for niche audience targeting.
Multi-page high-impact Cover Wraps use CRM or custom built lists.
Additional Benefits:
▪ Geographic targeting for optimal campaign impact.
▪ High-impact units to drive engagement and increase recall.
▪ Flexibility with no-charge copy splits
Targeted MagazinesEffective. Efficient. Precision Targeting.
MNI Targeted Media Inc. \ mni.com
AirBnBPenFed
15 MNI Targeted Media Inc. \ mni.com
Our fourteen lifestyle-aligned networks provide you with the opportunity to put geo-targeted ads in a top-tier magazine.
Or you can build your own network.
Either way, your brand benefits from precise local targeting in the nation’s premier magazines.
What does your target look like?
Is she a mom, age 47, with
a HHI of $100,000?
The MNI Luxury Network is the
way to connect with her.
Is he a 30-year-old Marketing
Director living in Chicago?
The MNI News Network will
get his attention.
In-Book Magazine Networks
16 MNI Targeted Media Inc. \ mni.com
MN
I H
ea
lth
y L
ivin
g
MN
I S
tyle
& D
esig
n
MN
I Liv
ing
Well
In-Book Magazine Networks
MN
I Lu
xu
ry
MN
I B
ea
uty
MN
I B
usin
ess
MN
I Fo
od
36
0°
MN
I M
od
ern
Fa
mil
y
MN
I T
ho
ug
ht
Le
ad
er
MN
I H
om
e
MN
I N
ew
s
MN
I En
tert
ain
men
t
MN
I H
isp
an
ic F
am
ily
MN
I M
en
’s L
ifesty
le
17 MNI Targeted Media Inc. \ mni.com
Cover Wraps
The premium tool to break through the clutter and reach your precise audience on the cover of their favorite magazines.
A unique, high-impact cover takeover targeting solution is delivered to either specific people or places, for the duration that’s right for your objectives.
Are you looking to speak directly to that ever-elusive Chief Financial Officer?
Do you want to increase foot traffic to your booth at your next auto show?
Are you interested in reaching individuals as they wait in public places?
An eye-catching Cover Wrap on Fortune can tell your story over a period of time, or make a splash at key moments in time.
Distribute wrapped issues of Sports Illustrated that showcase a new car model and a map of the event.
Wrap the cover of PEOPLEmagazine to engage readers in high-traffic waiting areas tailor-made for active reading.
18 MNI Targeted Media Inc. \ mni.com
Cover Wrap Titles
M M B H H H M
H H M H EV M H FM
H H M H
0H M H M
H H M M M M H
M H M M ABG TOH T H
M H H H
Titles with an “H” and “TOH” are available for Pharma programs. Titles with an “M” are available for Single Activation programs.
M
H
0H
19 MNI Targeted Media Inc. \ mni.com
10 Ways MagazinesDeliver True Value1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Deliver the highest return on ad spend (ROAS)
Pinpoint niche audiences through geo-targeting and passion points
Are trusted more by consumers than other platforms
Inspire action and drive purchase
Available on-demand
Appeal to all ages
Empower brands to stand apart
Provide staying power and higher recall
Create experiences people love and capture readers’ attention
Generate meaningful 1:1 experiences during the consumer journey
20
mni.commni.com
Just Like We Do,Magazines Deliver